Floral workshop with Dutch flowers at the Four Seasons Hotel George V in Paris
4-3-2015
The Four Seasons Hotel George V in Paris offers an exclusive experience to participate in a floral arrangement class hosted by Jeff Leatham, the hotel’s artistic Director and famous rock & roll florist.
Floral workshop
Jeff Leathman quarterly organizes a floral arrangement class in the Four Seasons Hotel George V. It’s a rare opportunity to meet the famous artist and discover his secrets about how to make stunning flower bouquets. The class starts with a demonstration followed by a practical lesson.
Every month Jeff comes up with a new theme and creates his bouquets with flowers from the Netherlands. Every week 9.000 flowers are delivered at the hotel.
Jeff Leathman
Jeff Leathman is well known for his spectacular floral creations. He’s not only responsible for the decoration of the hotel, he also made the decorations at the grand opening of the Museum of Modern Art in New York, made floral creations for the wedding of Tina Turner and was a guest at the show of Oprah Winfrey.
Scandic Hotel in Stockholm revitalizes the Vasateatern theater
23-2-2015
After years of having stood empty the Vasateatern theater in Stockholm will be revived. A vibrant cultural scene for theater and music will become a reality when the theatre is connected with the Scandic Grand Central hotel, along with restaurants and bars it will create a one-of-a-kind hotel. The design for the ‘Vasateatern’ is a cooperation between the leading hotel chain in the Nordic region, Scandic, and the owner of the property, KLP Fastigheter.
The foyer of the theater (from 1890’s) was already part of Scandic Grand Central, but now the whole theater will be back in the spotlight. Guests will be able to step directly from the hotel’s bistro into the historic and beautiful theater, where legendary Swedish actors and actresses have performed.
The plan for the Vasateatern theater
Scandic Central Hotel has already distinguished itself as an ambitious venue for concerts and clubbing. With the theater the hotel will be able to attract a larger audience. The theater will be rented to companies that produce smaller musicals, theater and dance performances. The restoration of the theater takes place under the guidance of antique experts and depending on the length of the renovation, the theatre is expected to reopen in the spring or summer of 2016.
In Amsterdam the Supperclub will settle at the Odeon theater
Recently it has become known that the property of the Odeon theatre in Amsterdam is sold to the Supperclub. The Supperclub is forced to move to a new location after 20 years. The Odeon is a large and impressive building in the heart of Amsterdam with a rich history as amongst others, a former theater, cinema and concert hall. What exactly will be the interpretation remains a surprise but with the Supperclub this is definitely something to look forward to.
Virgin Rumors
13-2-2015
Back in August, the yet-to-open Virgin Hotel in Chicago started the #VirginRumors social media campaign. The hotel began encouraging people to spread rumors about the hotel on social media, Virgin Rumors. The person who had the best #VirginRumor would then win a two-night stay at the hotel during the opening party along with airfare and transportation.
Virgin Rumors
The owner of the hotel, Sir Richard Branson, had actually act out one of the Virgin rumors. Richard Branson was tucking the big winner and her fiancée in and was reading them a bed time story.
Lucy
If Richard Branson isn’t able to provide personal advice or read you a story, Lucy is a great stand-in. Lucy is an app that is your personal assistant during your stay. Lucy gives you advice to find the best local restaurants and gives access to the Virgin Hotels chatroom where you can get recommendations from other guests, meet up, or make new contacts. Besides that Lucy is the remote control you need to watch TV or order movies on demand. You can browse the menu and order with a few ticks. Order while you’re out and come back to find a meal waiting for you.
Marriott enables guests to share their experiences
10-2-2015
Guests staying at selected Marriot Hotels will be able to use a complimentary GoPro camera during their stay. To share their experiences with family and friends at home.
An old trick to get your guest to share their experiences at your spot.
Somewhere in 2009 we wrote an inspiring article about the Omni hotels who gave their guests a camcorder for the weekend. At the same time these guests were asked to upload their greatest video and with this video they could win another free stay for the weekend in one of the Omni hotels.
And don’t forget the inspiring article about enabling your guests to make the best #selfies in Paris. The luxury Mandarin Oriental hotel launched a ‘Selfie in Paris’ campaign in August 2014. They offer their guests a tour of Paris’ best selfie spots with a private car and driver.
Enable your guests to share their experiences
The selected Marriott hotels do have perfect spots to use the GoPro. It must be great to share experiences like scuba diving in the Caribbean, summiting Machu Picchu, or jungle trekking. The program has been launched in 17 properties across the Caribbean and Latin America, destinations for the outdoor adventurer and with a lot of scenic activities. Guests can test GoPro’s latest Hero4 camera.
Inspiration
Check out your surroundings and enable your guests to make the best pictures possible! Selfies or video’s during a special tour or lent them a new camera to play with….. And if they share it on their social media platforms, we hope that their family and friends want to visit your hotel as well. Check out the video’s on Marriott’s website Travel Brilliantly, you will certainly find a spot you would love to visit!
In Japan the Hen-na hotel will be staffed entirely by robots
9-2-2015
The Hen-na hotel, will be staffed with robot receptionists, porters, cleaners and waitresses. So if you’re interested in robotic service, you will have to wait till this summer to be able to sleep in this hotel.
The Hen-na hotel has a Dutch touch
The Hen-na hotel (which means ‘strange’ in Japanese) is located at the ‘Huis Ten Bosch’ theme park in Sasebo, Nagasaki. Check out the above placed video, showing you our Dutch buildings, canals, streets and the replica of the royal palace in The Hague, in Japan!
Staffed entirely by robots
This is how it works – on your arrival, you will be greeted exclusively by a robot, you will hand over your luggage to robotic porters and check in at a front desk, staffed with blinking robots, reported The Japan Times.
The main objective of this technology is to reduce labor costs. Of course the hotel will use the latest in facial recognition technology and allow guests to open their door by simply presenting themselves in front of their room, without a key. The president Hideo Sawada promised the ‘most efficient hotel in the world’ when announcing the new hotel in a news conference. The accommodation at the hotel will cost approximately $60 per night.
We couldn’t find interesting pictures or video’s about the Hen-na hotel yet, except for this one. That’s why we choose to place a video about the ‘Huis Ten Bosch’ theme park in Japan.
The Apothic Crush letter generator: you’re my crush for Valentine!
4-2-2015
Writing somebody a love letter for Valentine is difficult! But what if a pro did it for you, would you dare send it to your crush? As owner of a restaurant or hotel you could use the tactic this winery did! They made a limited-edition red wine called Apothic Crush and help with writing a love letter.
The Apothic Crush letter generator
The Apothic Crush Letter Generator is now online. So think about somebody you want to write a love letter and go to the Apothic Crush letter generator and answer a few simple questions. A computer operated by a handful of poets will take your longings, your emotions and deepest desires and translate them into an electronically delivered, handwritten letter you can give with a bottle of Apothic.
About the limited edition wine Apothic Crush
The people behind this initiative make wine. Red wine, more specifically, smooth-drinking limited-edition red wine called ‘Apothic Crush’. Tasting notes include: chocolate, caramel, luscious red fruit and endless possibilities to combine with food.
Inspiration
Why not create a possibility to have poets writing poems or love letters to go with an original invitation for a Valentine’s dinner at your restaurant or a night out in your hotel? Ask a couple of insights and create one of the greatest gifts you can give to your loved one, a poem or love letter.
Random acts of kindness for Valentine’s Day
3-2-2015
McDonald’s uses the ‘random acts of kindness’ marketing technique from 1 February until Valentine’s Day. All over America their guests may be randomly selected to pay for their meal with selfies, hugs, high fives, and other forms of love.
Random acts of kindness
In 2009 we already wrote about the unexpected friendly gestures the Hyatt hotel group did to their guests. They gave away free massages, offered breakfast and randomly selected guests that didn’t had to pay the bar tab. Also companies like KLM used acts of generosity in the past. With the prominent position of social media in our lives these unexpected gestures are a strong stimulant for positive mouth-to-mouth or ‘mouth-to-media’ advertising.
The effect of the gestures by McDonald’s
On the internet more and more videos and pictures with the responses from guests who are offered a free meal are posted. This works out great. The company invests in an advertising campaign and free meals, their guests talk, write and share videos with their friends about it.
At the website of RAK, random acts of kindness, you will find a lot of inspiration for your act of kindness. They even have their own #RAKweek2015 for stories about random kindness from 6 to 15 February.
Creative dreams in the hotel rooms of The Hospital Club
26-1-2015
The Hospital Club launched fifteen unique new hotel rooms in their creative hub in the heart of London.
Sleeping in The Hospital Club means…
The luxury boutique bedroom extension to The Hospital Club provides members, guests and clients with a welcoming home-from-home where they can work, rest and play. Guests can fuel their creativity at the restaurant. The hotel rooms have a unique twist, like in their amenities which include inspiring turndown cards (brain power tool kits by the School of Life) and an erotic mini bar by Holloway Smith Noir available for those wishing to explore their creativity in other ways! There is a cocktail trolley at 7pm each evening and suite guests can enjoy a bespoke bartending experience in their rooms, with their own personal bartender. Rooms are available in four sizes: small, medium, large and suite.
Association with the contemporary art world
Continuing the strong heritage and association the Club has established with the contemporary art world, each room features the works of individual artists, including Alyson Mowat, James Alec Hardy, Dominic Beattie, Noah da Costa, Rick Guest, Jacob Love, Harriet Clare, Kristof Jeney, Christian Thompson and David Degreef.
Being part of the creative hub as guest
All bedroom guests have full access to the facilities of the Club including the production and screening facilities and the enviable schedule of member events which include comedy nights, mixology classes, industry networking drinks as well as premium ticketed events such as chef master classes.
About The Hospital Club
The Hospital Club is a unique hub in the heart of London, offering the members of the creative industries the environment and facilities they need to create, connect and collaborate. As part of London’s creative community, the role of the hub is to discover and host the best creative talent and produce, publish and celebrate their work. In addition is The Hospital Club Studio London’s most central and luxuriously appointed TV production facility (which regularly hosts WATCHDOG (BBC), THE AGENDA (ITV) as well as clients including Disney, MTV and BBC Comedy.
CORK2CORK sustainability initiative of the NH hotel group
22-1-2015
NH Hotel Group recycles two tons of cork in its hotels. The CORK2CORK initiative from the NH Hotel Group has so far yielded more than 1994 kilograms of recycled cork.
More than 75 hotels of NH Hotel Group in the Netherlands, Belgium, France, Spain, Italy and Germany have collected corks from wine bottles since the start of the project, which were then used for the construction and isolation of hotel walls and floors. This CORK2CORK makes a substantial contribution to the realization of the sustainability goals of NH Hotel Group.
CORK2CORK
CORK2CORK is part of the sustainability policy of the NH Hotel Group and has been rolled out in cooperation with Amorim, a global producer of cork and building materials of cork. It’s their goal to give a second life to bottle corks used in hotels by reusing it as construction and insulation material. The collected corks account for 8000m2 of wall and floor space used for the construction and renovation of more than 300 hotel rooms.
“We are very proud of the result of this Cork2Cork program. We have given a beautiful natural product a second life. This is one of the example projects which shapes our sustainability policy towards internal and external stakeholders,” said Mónica Chao Janeiro, Director of Environmental Management and Sustainability of NH Hotel Group. “The enthusiastic response and the beautiful result of this action motivates us to continue on this path with sustainability projects in our operations.”
Natural cork as material
After recycling natural cork, it is excellent to use for the production of wall and floor covering. Thanks to its insulating effect, cork is capable to counter sound effects and contribute to energy-efficient heating or cooling a building.
The Six Friends Theory by Mercure
16-1-2015
The six-degrees-of-separation theory claims that everyone on this planet is connected with each other by a maximum of six people. Mercure hotels introduced a worldwide digital campaign: ‘The Six Friends Theory’ and is looking for the perfect candidate to test the theory. From 20 January till 20 February the perfect candidate can apply through a worldwide selection process.
Purpose
The purpose of the campaign is to select a candidate from somewhere over the world, then let him/her meet an Aboriginal of the Bundjalung tribe and prove that they are only six links away from each other. They don’t know each other but they will get together via friends and friends of friends whom connect them.
Participation
From 20 January adventurers are invited to post a video of themselves on the Facebook page of Mercure. In the video they have to tell who they are, what talents they have, what their motivations and passions are and why they are the best friend of the world in just one minute. A video can be posted till 20 February.
The 50 videos with the most likes are directly going to the finals. A jury that consists out of six people including Jean-François Julian (a Movie Director) and Isabelle Musnik (Editor-in-Chief of INfluencia) will select the winner in a final interview. The selection takes place between 20 January and 10 February 2015 and the results will be announced between 17 and 24 February.
The Six Friends Theory
The first prize of the campaign is a trip around the world with stays at several Mercure hotels. The winner will be on his way for seven weeks from the beginning of March. ‘The Six Friends Theory’ exists out of six meetings, six destinations and six Mercure hotels worldwide. At each destination the winner will hear where he is going to find the next friend. These friends will give him a local experience and guide him to the next assignment towards the Aboriginal.
The winner will be on his way together with a film crew, directed by Jean-François Julian. It is his job to capture all the meetings and experiences of the winner.
There are also different rewards for the other 49 candidates from the finals like overnight stays at Mercure hotels and Samsung tablets.
