A great invitation

11-8-2011

The owners of the foodhall Eataly in New York do invite President Obama to visit. They have a banner hanging in their foodhall with the invitation to come and toast at his 50th birthday with a 1961 Barolo. An original way to invite a President! A beautiful food hall by the way where you can eat Italian food and buy it!

Crowdsourced Mystery shopping through an app

15-6-2011

The Dutch location based marketing is thriving. After the introduction of Repudo it’s now Roamler that launches an app for location based messages. Members of this community can earn money and points with the assessment of products, filling in checklists or writing reviews. Heineken uses the app to check the presentation of their Coolcan in the supermarkets this summer. The City of Amsterdam asks members to send in nice graffiti and has included several other assignments around the theme ‘a green environment’. The app is now available for a select group of 500 people.

 

Your personal travel guide of Istanbul

9-6-2011

Everything you want to know about Istanbul, you find out with Wizard Istanbul. This is a 24/7 crowdsourced online travel guide, where you can drop all your questions about Istanbul. Volunteers, like residents of the city or fellow travelers, can respond on your message and will give you nice and usefull tips.

 

Leg advertisement

28-4-2011

The Donut Project. A guerilla campaign for Superette in New Zealand. By putting indented plates across the city at bus stops an park benches, those who sat down wearing short shorts or skirts walked away with the ad campaign ‘ Short Shorts on Sale’ imprinted on the back of their legs.

Ashtray tile

26-4-2011

The ashtray tile is a new pattented ashtray design. It can be embedded between the usual street tiles and it’s purpose is to catch cigarettes en chewing gum. It can be placed in strategic places like pubs, restaurants, but as well in trainstations, smoking areas and in front of stores.

The first floating golf course

22-4-2011

Plans are made for the world’s first floating golf course on the Maldives. Threatened with the rising sea level caused by climate change, the island nation may be doomed to a watery grave unless it transitions to floating developments. Designed through a collaboration between Waterstudio.NL, Dutch Docklands, and golf course developer Troon Golf, the zero-footprint solar-powered golf course will be one of the first floating developments and is expected to bring in a wave of new tourists.

Billboard houses

11-4-2011

Got the flu? Call a doctor. Can’t pay your mortgage? Call Adzookie.com. Why? Adzookie.com, a free mobile advertising company, is doing something revolutionary, not only to advertise themselves, but to help homeowners pay their mortgage. They’re turning houses across America into billboards.

 

Hotel in table tennis paddle shape

8-4-2011

A hotel in China will be build in the shape of a ping-pong racket. The 150 meters high building is part of a 67 acres sports complex in the Chinese city of Huainan. The local government spends 32 million euros in the development and construction of the hotel.

 

Schools constructed from plastic bottles

18-3-2011

Discarded plastic bottles can be turned into almost anything, even schools! Lately there have been numerous schools build out of plastic bottles. The bottles are filled, stacked between chicken wire and covered with cement. Bottle schools are not just a clever way to turn waste into something useful, they are also a reminder of all the waste that is being generated in the first place.

The future of Health Care according Adjiedj Bakas

17-3-2011

Watch the movie of Adjiedj Bakas on the future of the Health Care. Unfortunately the movie is in Dutch…

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