Race to the top

17-4-2013

  • Hotel

The Ramada Apollo Amsterdam Centre and Urbanics Amsterdam organize the ‘race to the top’ on Saturday April 20th for the first time. Participants will run up and down three times and will finish on Floor 17 (bar). They need to overcome a total of 51 floors and 2020 stairs. The race starts outside at the parking lot and the stairs runners will be welcomed with a drink and a healthy snack at the top. The fastest man and woman will both win a hotel stay including breakfast for two.

Street Feast in Ireland

15-4-2013

This video shows the Street Feast in Ireland 2012. Street Feast started out in 2010 as a non-for-profit event to bring local communities in Ireland together through social lunches. The initiative has grown ever since, and will have its fourth edition on Sunday June 23rd around noon. People are invited to take the initiative and organize a lunch themselves, or to join a community lunch that’s happing near them. Read more about this initiative at The Pop-Up City. This is an opportunity for local restaurants and cafes as well, why not co-organize a similar event to get acquainted with your neighbours?

A bicycle drive-in

15-4-2013

By 2025 the number of cyclists is expected to double in Switzerland’s largest metropolitan area. Because of these staggering statistics, Zurich’s City Council has created the stadtverkehr 2025 program, which aims to improve the pedestrian and cyclist infrastructure, and reduce motorized traffic. Part of this initiative includes the opening of the Velokafi – a ‘drive-in’ for bicycles on the outdoor terrace of the Rathaus Cafe, which is a popular spot next to the Limmat river. Two wooden docking stations with tabletops enable cyclists to pull up and have some food and a coffee without getting off their bike. Nice gimmick but we prefer to drink our espresso at the terrace. But the initiative gives a lot of rumour around the ‘Stadtverkehr 2025 program’.

DAMn Food Waste

12-4-2013

40% of the food in the Netherlands disappears into the trash of consumers, supermarkets and producers. DAMn Food Waste wants to bring the food waste to the attention. On June 29 in the heart of Amsterdam they organize a free lunch for 5,000 people, made of food that would have ended up in the trash. However, they need 5,000 registrations on Facebook to organize this lunch. Previous actions against food waste were organized in London en Sweden.

Greenhouse on the roof of Whole Foods Market

10-4-2013

Food store ‘Whole Foods Market’ and supplier ‘Gotham Greens’ are building a greenhouse farm of 20.000-square-foot on the roof of the forthcoming Whole Foods Market store in Brooklyn. Gotham Greens has been a valued local supplier of fresh produce and will grow in the greenhouse farm premium quality, pesticide-free produce. In this way Whole Foods Market can offer consumers the freshest leafy greens, herbs and tomatoes, year-round. Whole Foods also plans to offer educational opportunities for area students and local schools to learn about greenhouses and farming.

Cooking with weet

4-4-2013

For the new campaign, fashion brand Stussy worked together with FreshCotton. FreshCotton has monopoly on the sale of Stussy t-shirts and as a result of this collaboration they launched a cookbook that uses a typical ingredient of Amsterdam, weed. For this project FreshCotton asked the highly rated chef Misha Sukyas to create recipes with every street-legal drugs available in Amsterdam. The project shows what we like about Amsterdam: fashion, good food and having fun. Check out the website of FreshCotton for recipes.

Urban Farm in Amsterdam

27-3-2013

The urban farm in Amsterdam-Noord will be a place where you can gather fresh produce and enjoy the green and productive scenery of the countryside in the middle of the city. At the farm products like fresh fruits, vegetables are grown and it will be a place where pigs and chickens are free to roam and graze. A team of 15 enthusiastic students and professionals have started to develop an economically viable business case for the urban farm. Currently, the enthusiasts behind the urban farm are looking for donations.

Escape Flight choose a destination for people

21-3-2013

Sometimes it’s difficult to choose a destination when you want to get away for the weekend. Recently the travel site ‘Escape Flight’ launched in the U.K. ‘Escape Flight’ chooses a destination for their clients, they only have to give input as what they are looking for, like culture, food, nightlife or outdoor and sort results based on price, hassle or weather. So ‘Escape Flight’ works by finding locations that provide characteristics and attributes selected by the user, rather than searching directly for a specific deal. ‘Escape Flight is currently only operational for flights that depart from London.

The Bay Lights

6-3-2013

Inspired by the Bay Bridge’s 75th Anniversary, artist Leo Villareal created the project ‘The Bay Lights’. ‘The Bay Lights’ is the world’s largest LED light sculpture, that is made of 25,000 white LED lights and is 1.8 miles wide and 500 feet high. Each light is individually programmed and shines from dusk until 2:00 a.m for the next two years.

Hangout for farmer and consumer

28-2-2013

The Youth Food Movement and the Dutch ‘Agrarische Jongeren Kontakt’ bring farmers and consumers together at the online platform ‘Het Eetcafé’. With the online platform the distance between farmer and consumer is reduced and the consumer learns more about the daily practice on a farm. The online platform gives the farmer the opportunity to explain how things are going at the farm and the consumers can ask questions, criticize and start discussions. The platform will soon be offline as well. This year they will organize days throughout the country where farmers meet consumers in the city and consumers can visit the farm to see where their food comes from. The project is supported by the Ministry of Economics of the Netherlands.

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