Free pizza slide with A-grades
1-12-2014
The Greenville House of Pizza in New Hampshire is offering its young customers the chance to earn free slices with homework and good grades. The strangest marketing actions are organized to inspire young people to earn a free meal at a fast food restaurant. Last year for example, we read in an article that girls could get a free slice of pizza if they showed their “boobs” in a Pizza Place in Illinois. (Not) a good example of trying to get more guests through community involvement. 😉
Stimulate students with pizza slices
The owner of the Greenville House of Pizza, a 28-year war veteran helps young people with their homework and treats free pizza slices if they get an ‘A’. In addition, students can do their homework in his “Study Hall Special“ until five o’clock in the afternoon and in the meantime enjoy a slice of pizza for only 35 dollar cents. The owner even helps with the homework, if he understands the subject!
Social commitment
My youngest daughter is currently in high school and sometimes I hear that she didn’t consume her lunch but ordered a pizza with friends instead. Knowing this makes the action above much more sympathetic and that occasional pizza slice is eaten anyway! ^Marjolein
Dutch Coffee Makers back in The Netherlands
28-11-2014
Coffee has gained a more exclusive status over the past years and there are a lot of connoisseurs nowadays. That said, most of the coffees are brewed hot and the (re)introduction of a cold brew method might bump into some doubts.
Dutch Coffee
The classical Dutch brewing method dates back to the Dutch East India Company period. With this method cold (ice) water drips through the ground bean reservoir. Making a pot of coffee takes four to six hours, the result is a less bitter and less acid coffee. The cold coffee barely oxidates and therefore has a longer shelve time. The Dutch Coffee contains zero calories because the fat in the beans doesn’t dissolve in cold water.
Design
The design of the classical Dutch Coffee machines, or installations, dates back to the trade of the Dutch East India Company. The elegant design is a fusion between Dutch stolidity and Asian craftsmanship.
Taste
The various tastes of the coffee bean are well preserved by the cold brew method. The founders of the ‘Dutch Coffee’ company, Jits Krol and Robert Nijhof, say it’s even strange that we’re brewing coffee hot. This tradition probably started back in the days when it was more hygienic and healthier to brew coffee with boiled water. It does have a negative impact on the taste though.
The website www.dutch-coffee.nl/en shows a variety of serving methods, brew-experiments and the machines of course.
Signature cheeses; chef Edwin Kats makes Noble cheese
21-11-2014
Create your own cheese. Mirjam van Hest offers chefs and businesses this opportunity. Interested? Feel free to contact her. Last month we wrote an article about the company of Mirjam van Hest, Mir’s Heart & Soul, and about the Amstel Cheese she designed with Chef Rogér Rassin (chef at the InterContinental Amstel Hotel and its restaurant La Rive). In this article you can read about how Mirjam got the idea for her business, how the Amstel Cheese is co-created and the flavour notes of the cheese.
Noble cheese
Recently, she made a cheese with Edwin Kats, chef-owner of restaurant Noble in ‘s-Hertogenbosch, The Netherlands. Mirjam uses Dutch milk from cows which are grass-fed in the area between Heusden and Altena as the base for her artisan, extra creamy farm cheese.
Edwin Kats about his Noble cheese
“After I had literally earned my Michelin stars as chef in the Netherlands, I wanted to achieve more and look further. That is why I worked for more than four years as Executive Chef in Lebanon and China. I’ve seen and learned a lot. My new challenge is to make as many people possible, enjoy that knowledge. Making this cheese in cooperation with Mirjam van Hest is one of the ways to show my experiences. I’ve added a lot of herbs and spices from my voyages. The Noble cheese ensures a unique taste experience. The Noble cheeses is a delicious dessert but is a surprising appetizer as well and I have used the cheese in a couple of wonderful recipes.”
The Dutch recipes Edwin Kats created with his Noble Cheese are here! See here where you can buy the cheese.
A new Dutch delicacy; the ‘speculaas kroket’
20-11-2014
For all those who visited the Netherlands and did taste one of our most famous delicacies, the kroket, Febo created a special ‘kroket’ for the festivities around ‘Sinterklaas’. A kroket with a spiced biscuits filling. Their video explains it all! If you check #speculaaskroket on Twitter you will a lot of reviews on the taste.
A magnifying spoon
20-11-2014
Designer Ernesto D. Morales has designed a spoon made out of magnifying glass as part of a series of absurd products for his fictional company Object Solutions. The spoon is intended to enable the user to inspect each area of a meal prior to consumption to ensure the absence of glass, hair, bugs or other contaminants. The food can be eaten using the same implement. Restaurant owners worldwide shouldn’t be surprised if their guests start scanning their dishes before they start eating with this magnifying spoon, if the spoon goes into production! At this moment the only possibility is to subscribe for a limited edition at his webshop.
Ernesto D. Morales about the magnifying spoon: ““You may be the victim of needless contamination, but you’ll be damned if you’re ever caught eating it.”
Pizza inspiration from Australia, the Mogul
20-11-2014
If you live in Australia you can create your very own pizza for the Domino’s Pizza menu! You have to share it online with friends and family and earn a slice of the profit for every pizza you sell. This is possible at Domino’s Pizza new brand – Pizza Mogul.
If you’re living in Australia you could create your Mogul pizza and publish it on the Mogul app. At the app you find a lot of very special combinations! These pizza-entrepreneurs could make money with their creations, how much depends on how often your Mogul pizza is sold. An indication; Domino’s sold more than 12.000 Mogul pizza from the ‘Pizza Master’. The chain does encourage the contestants to donate to charity. Domino’s Pizza is very happy with this marketing experiment, they even created a Mogul Masterclass!
Coffee and Cake at the high level of Michelin
18-11-2014
Chefs who have been awarded with multiple Michelin stars often use their name to open ‘gastro bistro’-like restaurants. Some chefs connect their name to a bakery. For example this last year, some Fika’s (a rendezvous for coffee and pastry) opened in Stockholm. This summer I even stood in line at the Bouchon Bakery by Thomas Keller (two restaurants with three Michelin stars) in Yountville, California. Meanwhile, the Thomas Keller group already has five branches of the Bouchon Bakery, one with a café.
High level of Michelin at fika coffee shops
Recently I read an article in The Guardian by The Foodie Traveller who writes about the development of ‘Fika Bakeries’ in Stockholm. Some famous chefs with Michelin stars did open a bakery, where they use their talents to lift the original Fika coffee shops to a higher level in Stockholm.
The Green Rabbit bakery
The Green Rabbit bakery opened in May 2014 and is owned by Mathias Dahlgren (two Michelin stars with his restaurant Mathias Dahlgren at the Grand hotel) and his executive chef Martin Berg in Vasastan, Stockholm. They seem to include delicate blueberries and raspberries muffins in their Fika.
Wienercaféet, Lindeberg Bakery and Patisserie and Culinary Center K-märkt K-Mart
Wienercaféet is also an example of a Fika Coffeeshop. Wienercaféet opened last year by Daniel Lindeberg, who first worked with Björn Frantzén (Restaurant Frantzén, number 23 on the World’s 50 Best Restaurants Pelligrino). Daniel Lindeberg left Wienercaféet already to open Lindeberg Bakery and Patisserie in another part of Stockholm. In the culinary center K-märkt Daniel Roos (world champion pastry chef in 2012) opened a bakery, with chef Johan Gottberg and sommelier Jens Dolk.
Which Dutch chef follows these examples?
Just a bakery where we can buy great sweet and savory pastries, fruit salads, cakes and specialties of the chef, possibly with a coffee-to-go. In the neighborhood of Leiden please. I’m in Stockholm late December and will take a look at the concepts and would love share my experience with chefs who do have plans in this direction! ^ Marjolein van Spronsen
In-store performance at the Coffeecompany
17-11-2014
The American soul artist Curtis Harding will have an in-store performance at the Coffeecompany in Amsterdam on Sunday 23 November. Record company Epitaph / Anti-Europe joins forces with the coffee chain that provides it’s visitors a soulful afternoon and the artist gets extra publicity.
In-store performance
In addition to his club tour in the Netherlands Curtis Harding will perform exclusively at the Coffeecompany on the Oosterdokskade in Amsterdam. An old tradition of in-store performances is hereby revived by the Coffeecompany and record label Epitaph / Anti-Europe. Various performances by Pete Philly & Perquisite and Michael Franti took place at branches of the coffee chain from 2005 to 2009.
Keep on shining
The in-store performance will take place from 15.00 o’clock and is free of charge. Later that evening Curtis Harding will perform at the Paradiso. The last few weeks the popularity of Curtis Harding rocketed sky high with ‘Keep on shining’ being nominated as tip song at various radio stations, so we expect the event will attract quite a lot of fans.
Men’s Day at restaurant De Wits
17-11-2014
Last Sunday the 16th restaurant de Wits was a temporary gentlemen club for the afternoon. With this Men’s Day in Movember the restaurant anticipates to public issues. This original approach can be an example for other restaurant owners.
Men’s Day
The theme of the Men’s Day at Club de Wits in Rijswijk (NL) was ‘Let your beard grow’. During the event the guests could enjoy real men-things. A barber from the local ‘Headz for Hair’ barbershop was cutting beards, ‘Intermezzo Mode’ provided style and clothing advice, wine- and whiskyspecialist ‘van der Boog’ brought a selection of whisky and tabacco store ‘Van Renssen’ provided sigars. The activities were completed with a training for drafting beer, leaving the training glasses of course for the men to drink, and additional snacks. Completely in line with the theme restaurant De Wits donated 10% of the entrance fee to the Movember foundation.
Themes and workshops
This Sunday was not an isolated event, regularly the restaurant organizes events for its loyal guests by the name of ‘Club De Wits’. In 2012 we wrote about a member event by Club De Wits with a pasta workshop, wine and oyster tasting and a pre-tasting of the new menu.
Issue calendar
Men’s Day is worldwide celebrated on 19 November. To have an overview of the days specific public issues are addressed worldwide, check the ‘IssueCalendar’.
Old Amsterdam Food Tour Dinner
14-11-2014
The Old Amsterdam Food Tour and restaurant MOES organize the ‘Golden Age Dinner’ with Marleen Willebrands on Sunday 23 November. A meal will be cooked at the basement of an old storehouse from 1646 according to original 17th century recipes. Because the dinner was served in the afternoon back then, the dinner will be served from 14.00-18.00 o’clock.
Stories from the Golden age
Between the courses stories are told about eating habits, table manners and the availability of food in the city back then. Culinary historicist and publicist Marleen Willebrands retrieved the recipes and will explain the background of old eating habits. Students of the department of old music from the conservatory will play music from that era.
Guests can enjoy oysters on entry, a Rillette appetizer of crab, Tersey with smelt, sweet chicken pie, salad with parsnips, Blancmange & roggebroodijs* *(Roggebroodijs is a rye bread ice cream – ever had rye bread ice cream before?!) and Hippocras with dragees.
Old Amsterdam habits
Because of old habits only a spoon will be provided, please bring your own knife. The stories will be in Dutch; however, the food, wine drinks and experience speak a universal language for all to enjoy.
Location: MOES, Prins Hendrikkade 142-sous
Date & time: Sunday 23 November 14.00-18.00 o’clock.
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