Smells Like McDonald’s
9-4-2024
In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald’s. Though unseen, its presence is unmistakable, akin to the brand’s iconic logo or jingle. That is why McDonald’s Netherlands leveraged their iconic smell in their latest campaign.
Trends we spotted | Week 14
8-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Utrecht Cocktail Week is taking place for the second time with 18 bars in Utrecht participating, from 10 to the 14th of April!
- Quality Lodgings adds three hotels to portfolio: Boutique Hotel Texel, Hotel Restaurant de Echoput and Hotel Goldene Rose in Germany.
- Eric Vökel Riverfront Suites has opened in Amsterdam. Cozy mezzanine flats with spectacular views of the IJ river and a friendly atmosphere.
- Last weekend, Rynbende Spirits’ ‘Experimental Batch’ Vintage Gin was launched. Only 140 bottles so aficionados should be quick.
- The National Week Without Meat & Dairy in the Netherlands had 2.8 million participants, the largest number ever. And the concept continues to be rolled out across Europe.
- Via Instagram this week: Tiramisu Espresso Martini and the ‘Special Egg Coqtail’ at COQODAQ in New York City. Easter inspiration for 2025!
- The Wave a new oasis for sport and wellbeing opening soon in London. Think surfing, an ‘activity zone’, food and drink outlets, camping/glamping accommodation, yoga and a lakeside park.
- And a cool example of how to use a ‘National Day’ in your marketing strategy. Chipotle’s Burrito Vault.
Enjoy reading!
Trends we spotted | Week 13
2-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- On April 1st BJ’s Restaurant & Brewhouse introduced their new Pizookie® | The Pizickle! 😉
- Interesting read about reaching out to tech-savvy travelers by Anna Randow on the website of eHotelier.
- New Stars & Awards – MICHELIN Guide Germany 2024.
- A huge urban theme park, Gravity MAX, is coming to east London May 2024.
- Opening this month in Knightbridge, SURRENNE is London’s new next generation wellbeing and longevity Members’ Club. A wellbeing brand launched by the Maybourne Group.
- Peet’s Coffee celebrates Earth Month with sustainability efforts, Earth Day discounts and initiatives.
- Restaurant Sézanne in Tokyo claims no1 spot at Asia’s 50 Best Restaurants.
Enjoy reading!
NoHouseWine | Five wines that build houses in South Africa
28-3-2024
Henk Jan Beltman, formerly chief chocolate officer of Tony’s Chocolonely, is relaunching impact brand NoHouseWine. A wine brand with an important mission: to build houses in South Africa for those who have no home.
Trends we spotted | Week 12
25-3-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Nespresso UK opened on-the-go coffee bar concept in London.
- Subway’s sauces headed to grocery stores in the US.
- Freddy’s launches new TWIX® Salted Caramel Concrete for a limited time.
- Bill banning cultivated meat in Florida is on its way to Gov. Ron DeSantis desk.
- Chick-fil-A is opening a 400 square foot grab-and-go location without registers and seats.
- Locale is a collaboration of small business in Dubai.
- Local collaboration between art gallery / donuts shop COPS and Michelin star restaurant Osteria Giulia in Toronto.
- Ice cream made from cauliflower by eat Kinda.
- Donuts printed by InnaPrint, edible food printer, and they look delicious!
- Check out which restaurants received one or more Michelin stars in France.
Enjoy reading!
Simavi and EARTH Water launch ‘100% Sex-free Water’
22-3-2024
Development organisation Simavi and social enterprise EARTH Water are launching ‘100% Sex-free Water’ today, on World Water Day. With this limited edition drink carton, the organisations are drawing attention to the uncomfortable truth that women and girls experience sexual violence due to the global water crisis in countries like Kenya and Bangladesh. ‘100% Sex-free Water’ forms part of Simavi’s ‘Stop Sex for Water’-campaign which highlights gender-based violence in relation to water and unsafe toilets and asks people to sign a petition.
Bagels & Beans is celebrating spring with Rontbijt® and a bagel plant
21-3-2024
More and more people are eating their breakfast out and at different times around the Netherlands. At Bagels & Beans you have been able to enjoy breakfast throughout the day for years. During their spring campaign Rontbijt®, (ontbijt = breakfast) this Dutch espresso bar formula goes one step further with a competition for breakfasters. Furthermore, a new plant species is emerging: the bagel plant.
Poké Perfect Opens Largest Location in Rotterdam
19-3-2024
Opening – Poké Perfect is launched a new location on Oude Binnenweg in Rotterdam. The menu features healthy, fast, and delicious poké bowls, side dishes like tempura shrimp, and health boosters such as various vitamin shots. This will be the largest outlet for the successful chain, which continues to operate at full speed.
‘Plant-based für alle!’| Burger King Germany
18-3-2024
Since the beginning of March, Burger King Germany’s plant-based products have been cheaper than their meat alternatives. With the aim of making the plant-based alternative accessible to as many people as possible. We are curious to see whether this price reduction will also lead to an increased purchase of the plant-based products! During the campaign entitled: ‘Plant-based für alle!’ (Plant-based for all!), their plant-based burgers by The Vegetarian Butcher have been introduced in a new form, the ‘Flower Patty’.
Trends we spotted | Week 11
18-3-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Bonchon Korean Fried Chicken wants to open restaurants in Germany.
- Pizza Hut rolls out a pizza-bagel mashup: The Big New Yorker Pizza Bagel, in NYC and Los Angeles.
- Empanada chain from Spain, Las Muns opens stores in Milan and 2 in Portugal.
- Inspiration through Instagram:
- Strawberry Garden Café in Seoul;
- Strawberry Afternoon Tea at Hotel Naru MGallery in Korea
- A coffee flight – available at the Junction by Common Ground in Niagara-on-the-Lake.
- And at the Nuldam Space vegan café you can send a letter to your future self or somebody else.
- The Ruby Group announced their first hotel in Sweden, located in the heart of the island of Kungsholmen in Stockholm.
- Bastion Hotels chooses Mews as cloudsoftware for their 30+ hotels.
Enjoy reading!