McDonald’s in 2016: A restaurant?
Guest blog of Leonie van Spronsen, living and working in Paris, where she experienced the table service at the McDonald’s at the Champs-Élysées. lees verder
Guest blog of Leonie van Spronsen, living and working in Paris, where she experienced the table service at the McDonald’s at the Champs-Élysées. lees verder
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we us in our column ‘Trends we spotted this week’. This week among others ‘Tiny Irish pub on wheels’, ‘Gigantic edible Easter bunny’ and ‘Robots to serve fast food restaurants’. lees verder
This March and April the American company Cinnabon is opening three new stores in the Netherlands at Stadshart Amstelveen, Stadshart Zoetermeer and at Utrecht’s Central Station. lees verder
The Netherlands can add another food truck to its curriculum this Easter. Robert & Wout, real country boys from Eibergen recently made their own food truck, ‘de Melkbus’ (the milk churn). They will sell products made of milk from their own cows. lees verder
gelatomachine.nl / churnedcreamery.com
gelatomachine.nl / churnedcreamery.com
gelatomachine.nl / churnedcreamery.com
gelatomachine.nl / churnedcreamery.com
gelatomachine.nl / churnedcreamery.comAt Churned Creamery they work with the BGItaly gelato machine to show the freshness and craftsmanship of the ice cream. Besides that, there is a French twist: they also serve the ice cream in croissants. lees verder
Delivery service Deliveroo makes sure to deliver ‘quality meals’. The delivery service distinguishes itself from others by taking over the whole process from the restaurant. Everyone does what he or she does best. The restaurant prepares the meals, Deliveroo delivers and we order and eat it. lees verder
Our colleague David Maartense blogs about using WhatsApp for business purposes in the hospitality industry, which doesn’t happen often. Think for example about making last minute reservations through WhatsApp or sending pictures.
National Social Media Research 2016 of Newcom shows that WhatsApp currently is the biggest social media platform of the Netherlands. A number of 9.8 million of the Dutch people uses WhatsApp, 7.0 million of them are using it on a daily basis. lees verder
We’re convinced that our Dutch kids want to try the Happy Goggles as well, McDonald’s Holland! McDonald’s Sweden is giving children a view into the world of virtual reality with the Happy Meal box from the 5th till the 12th of March. lees verder
McDonald’s Next in Hong Kong; a new high-tech restaurant and a new experiment to revamp their reputation.
The new high-tech restaurant, located in the Admiralty district, has touch-screen computers where you create and order your meal, so no more queuing in front of a counter. The new restaurant has a salad bar which is shown in the ‘theatre kitchen’. This allows consumers to watch the process of the making of their salad. Examples of the salad ingredients are asparagus, couscous, corn and quinoa. As you watch the video or check out the pictures in the article of the Daily Mail Online you can only conclude that the salad bar matches what you might expect in a deli. In addition they also serve fresh pastries and premium coffee in the McCafé style.
Besides the salad bar you can order from the regular hamburger menu or make use of the ‘Create Your Taste’ option, allowing you to build your own burger with gourmet ingredients. This ‘Create Your Taste’ option is already implemented at the McDonald’s in Australia and in New Zealand.
The interior; pleasant lighting for a relaxed atmosphere, long wide tables create a cafe / restaurant ambiance and like at many coffee shops chains they have wireless phone chargers. Furthermore the elements, wood, glass and stainless steel are used. They’re also experimenting with table service after 6 pm…
You will probably not recognize this McDonald’s except for the golden arches ;-). The Daily Mail concludes it’s a new attempt of McDonald’s to change direction and create a more healthier image. Well we would love to see a McDonald’s restaurant like that here in the Netherlands!
KFC organized a Christmas dinner in three restaurants in the Netherlands on Boxing Day, KFC’s Kickass Christmas Dinner. Together with chef Bert van Buschbach, known as ‘Chef Bertus’, owner of restaurant ‘De Compagnon’ in Amsterdam, they created a special Christmas dinner of four courses.
Guests got the KFC’s Kickass Christmas Dinner served at their table, in three locations of KFC in the Netherlands, in Rotterdam (Marconi Square), Nijmegen and Amsterdam (Foodstrip). Bert van Buschbach: “It was a kick to tackle this project with KFC. We had a look in each other’s kitchens and grabbed the best of both worlds. We made our guests happy with KFC icons combined with aspects from the haute cuisine. For example, we started with an amuse served on the finger of our guests, made of Pepper Mayonnaise and panna cota with truffle, crumb of the Original Breading and chicken with some grated truffle. We also served a crispy egg yolk in the famous Orginal Breading of KFC. When KFC approached me for this project I was immediately enthusiastic. It has been very instructive to work with KFC executives. We have learned a lot from each other.”
Marinho Bouwland, brand manager KFC Netherlands told that they received more than 2.000 entries, eventually 260 people were invited. “We wanted to do something back for our regular guests. Last year we organized our first Christmas dinner in Rotterdam. That was a great success. People even came from Hengelo to attend the dinner in Rotterdam. To give as many people as possible the opportunity to join us on Boxing Day we organized Christmas dinner 2015 at three locations.”
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Guest blog of Leonie van Spronsen, living and working in Paris, where she experienced the table service at the McDonald’s at the Champs-Élysées.
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we us in our column ‘Trends we spotted this week’. This week among others ‘Tiny Irish pub on wheels’, ‘Gigantic edible Easter bunny’ and ‘Robots to serve fast food restaurants’.
This March and April the American company Cinnabon is opening three new stores in the Netherlands at Stadshart Amstelveen, Stadshart Zoetermeer and at Utrecht’s Central Station.
The Netherlands can add another food truck to its curriculum this Easter. Robert & Wout, real country boys from Eibergen recently made their own food truck, ‘de Melkbus’ (the milk churn). They will sell products made of milk from their own cows.
At Churned Creamery they work with the BGItaly gelato machine to show the freshness and craftsmanship of the ice cream. Besides that, there is a French twist: they also serve the ice cream in croissants.
Delivery service Deliveroo makes sure to deliver ‘quality meals’. The delivery service distinguishes itself from others by taking over the whole process from the restaurant. Everyone does what he or she does best. The restaurant prepares the meals, Deliveroo delivers and we order and eat it.
Our colleague David Maartense blogs about using WhatsApp for business purposes in the hospitality industry, which doesn’t happen often. Think for example about making last minute reservations through WhatsApp or sending pictures.
National Social Media Research 2016 of Newcom shows that WhatsApp currently is the biggest social media platform of the Netherlands. A number of 9.8 million of the Dutch people uses WhatsApp, 7.0 million of them are using it on a daily basis.
We’re convinced that our Dutch kids want to try the Happy Goggles as well, McDonald’s Holland! McDonald’s Sweden is giving children a view into the world of virtual reality with the Happy Meal box from the 5th till the 12th of March.
McDonald’s Next in Hong Kong; a new high-tech restaurant and a new experiment to revamp their reputation.
The new high-tech restaurant, located in the Admiralty district, has touch-screen computers where you create and order your meal, so no more queuing in front of a counter. The new restaurant has a salad bar which is shown in the ‘theatre kitchen’. This allows consumers to watch the process of the making of their salad. Examples of the salad ingredients are asparagus, couscous, corn and quinoa. As you watch the video or check out the pictures in the article of the Daily Mail Online you can only conclude that the salad bar matches what you might expect in a deli. In addition they also serve fresh pastries and premium coffee in the McCafé style.
Besides the salad bar you can order from the regular hamburger menu or make use of the ‘Create Your Taste’ option, allowing you to build your own burger with gourmet ingredients. This ‘Create Your Taste’ option is already implemented at the McDonald’s in Australia and in New Zealand.
The interior; pleasant lighting for a relaxed atmosphere, long wide tables create a cafe / restaurant ambiance and like at many coffee shops chains they have wireless phone chargers. Furthermore the elements, wood, glass and stainless steel are used. They’re also experimenting with table service after 6 pm…
You will probably not recognize this McDonald’s except for the golden arches ;-). The Daily Mail concludes it’s a new attempt of McDonald’s to change direction and create a more healthier image. Well we would love to see a McDonald’s restaurant like that here in the Netherlands!
KFC organized a Christmas dinner in three restaurants in the Netherlands on Boxing Day, KFC’s Kickass Christmas Dinner. Together with chef Bert van Buschbach, known as ‘Chef Bertus’, owner of restaurant ‘De Compagnon’ in Amsterdam, they created a special Christmas dinner of four courses.
Guests got the KFC’s Kickass Christmas Dinner served at their table, in three locations of KFC in the Netherlands, in Rotterdam (Marconi Square), Nijmegen and Amsterdam (Foodstrip). Bert van Buschbach: “It was a kick to tackle this project with KFC. We had a look in each other’s kitchens and grabbed the best of both worlds. We made our guests happy with KFC icons combined with aspects from the haute cuisine. For example, we started with an amuse served on the finger of our guests, made of Pepper Mayonnaise and panna cota with truffle, crumb of the Original Breading and chicken with some grated truffle. We also served a crispy egg yolk in the famous Orginal Breading of KFC. When KFC approached me for this project I was immediately enthusiastic. It has been very instructive to work with KFC executives. We have learned a lot from each other.”
Marinho Bouwland, brand manager KFC Netherlands told that they received more than 2.000 entries, eventually 260 people were invited. “We wanted to do something back for our regular guests. Last year we organized our first Christmas dinner in Rotterdam. That was a great success. People even came from Hengelo to attend the dinner in Rotterdam. To give as many people as possible the opportunity to join us on Boxing Day we organized Christmas dinner 2015 at three locations.”
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