Karma Kebab opens new restaurant in the heart of Amsterdam
1-10-2024
Good news for all kebab lovers! As of September 27th, Karma Kebab has a restaurant in the heart of Amsterdam at the Leidsekruisstraat 10. After the success of its flagship store in Utrecht, and previous pop-ups at well-known spots like ‘Pong House of Ping’ and ‘De Marktkantine’, Karma Kebab has now officially opened its doors in the capital of The Netherlands. Known of festivals such as Lowlands, Karma Kebab is ready to conquer the capital with their plant-based and tasty kebabs.
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The MSC World America will feature the world’s only ‘Eataly restaurant at sea’
1-10-2024
MSC Cruises is partnering with Eataly, the global ambassador of high-quality Italian food and wine, to offer guests an exclusive experience on the line’s new flagship. ‘Eataly restaurant at sea’ will debut alongside the ship’s other new restaurant and fast-casual food options, offering more choice and more convenience, while blending the cruise line’s signature European elegance with experiences tailored to the American market.
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Barista Cafe launches search for golden cups
1-10-2024
Who remembers the golden tickets from Charlie and the Chocolate Factory? For those who thought finding such a golden ticket was only possible in movies, they’re wrong. Barista Cafe, known for its cozy cafes and quality coffee in the Netherlands, is bringing this dream to life, but with a coffee twist. In appreciation of loyal and new guests, golden coffee cups are hidden, Willy Wonka-style, among Barista Cafe’s own line of coffee capsules. The grand prize: a trip to the coffee plantations in Brazil.
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New dumpling concept Hangry Hats | A quick meal, guilt-free
1-10-2024
Discover the new way of ‘nutrious fast food’ at Hangry Hats; A quick meal, guilt-free. The innovative food concept brings a whole new look of steamy dumplings to the Netherlands from the 10th of October: With 15 unique fillings, 12 savoury and 3 sweet, you can enjoy varied menus at Hangry Hats where each Hat – named after the hat-shaped dumplings – offers a different taste sensation from world’s favourite recipes. The first urban delis will open in shopping centre Hoog Catharijne in Utrecht and Alexandrium Shopping Center in Rotterdam.
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Hawaiian | The best student of the class
9-9-2024
While schoolgoers have started a new school year full of healthy resolutions, Hawaiian, the Belgian poké bowl chain, is celebrating a new milestone. After six years, Hawaiian has become the best student in class with as many as 45 restaurants across Belgium and the Netherlands. In 2024, the chain continues to grow rapidly, with plans to open 15 new branches, and most of which are in the Netherlands.
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New entrepreneurs | The newest hospitality concepts of the Netherlands
3-9-2024
A number of new concepts have opened in the past few months. Last month, among other things, we wrote about the enthusiasm for Matcha concepts in Amsterdam! This month a little more variety in the newest hospitality concepts, from a Thai dessert shop in Utrecht or a restaurant in Bloemendaal to a unique pastry concept in Amsterdam! Also a special restaurant where they combine sound & taste and a well-known Mediterranean Street Food concept coming to Amsterdam. We wish all these entrepreneurs the best of luck! Below is a list of 7 of the newest catering concepts.
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Trends we spotted | Week 34
27-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- French startup Gourmey seeks approval in 5 key markets for lab-grown foie gras.
- Kirishima Shuzo x Starbucks’ first collaboration facility to open spring 2026 in Japan. The facility is 100% generated by sweet potato-generated power!
- World-renowned chef Massimo Bottura debuted Torno Subito in Downtown Miami on August 21st.
- Last week Chipotle was calling all scholars to enter a Chipotle IQ test with more than 1 million in Bogos and free burritos. Great idea: an IQ test based on your brand as marketing tool?
- Hampton by Hilton unveils first‑ever Waffle Bosses for National Waffle Day.
- the CESAR brand teamed up with five of New York City’s most desirable pet-friendly eateries to invite pet parents and their dogs to enjoy a dining experience together during the first-ever CESAR Restaurant Weekend.
- The Vineyard Open Days in the Netherlands take place in September and more than 30 Dutch vineyards are participating.
- A couple of weeks ago we wrote an article about ‘The Cantinas’ by Taco Bell. This event took place August 17-18 2024, we spotted a great reel by Taylor King, a recap of the event!
- And a great suggestion: Eleven Madison Bark!

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Robot ADAM by Richtech Robotics
26-8-2024
Richtech Robotics Inc. (Nasdaq: RR), a Nevada-based provider of AI-driven service robots, has been installing its advanced robotic beverage system, Robot ADAM around the US. ADAM is a humanoid mixologist robot to restaurants, hotels, coffee shops, bars and, even events companies.
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Trends we spotted | Week 33
20-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Another ‘100 Best of’ list. The World’s 100 Best Coffee Shops!
- Shake Shack will use autonomous robot delivery by Serve Robotics via Uber Eats in the Los Angeles area.
- The O2 SURFTOWN MUC, Germany’s first and Europe’s largest surf park, recently opened its doors. They have a new globally unique wave technology.
- Utah’s Powder Mountain will soon double as a skiable outdoor art museum. That’s a great way to visit a museum, skiing through it!
- The Appellation chain announced the opening of urban resort MOHI by Appellation in Morgan Hill, Silicon Valley’s next culinary capital, in fall 2025.
- Curbit announced a collaboration with Microsoft to deliver innovative AI solution to the restaurant industry.
- Spotted on Instagram: Japanese Koshu Grapes aka Pink Cotton Candy Grapes. The grapes look delicious!
- Domino’s Pizza Belgium puts the popular Bicky pizza back on their menu. A collaboration with Bicky. The Bicky burger is a true classic in Belgium.
Enjoy reading!
Salsa Shop Eindhoven opens and introduces new branding
20-8-2024
Dutch fast-casual chain Salsa Shop first introduced their Mexican dishes and fast service in the Netherlands ten years ago. Salsa Shop Eindhoven on the Markt is the seventeenth location where the freshly prepared burritos, tacos and salads fly off the shelves. The restaurant in Eindhoven is the seventeenth location of Salsa Shop, which has big plans in the Netherlands and Europe. This expansion also includes a new brand identity that can be seen for the first time in Eindhoven.