The croissant craze | This is what 2024 brought us

16-12-2024

  • Le Comptoir at the Ritz ParisLe Comptoir at the Ritz Paris
  • Elongated croissants at Le Comptoir at the Ritz ParisElongated croissants at Le Comptoir at the Ritz Paris
  • A simple butter croissant at Café de Flore ParisA simple butter croissant at Café de Flore Paris
  • Le Comptoir at the Ritz ParisLe Comptoir at the Ritz Paris
  • Elongated croissants at Le Comptoir at the Ritz ParisElongated croissants at Le Comptoir at the Ritz Paris
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We discussed which products show up the most on social media, in all kind of shapes, flavours and colours, this year. The first product that popped up is the croissant. We think the croissant hype began with the Cronut by Dominique Ansel, back in 2013. Since this croissant-donut combination, we have seen endless variations. Last January we wrote an article with the question what 2024 was going to bring us? Well the year 2023 ended with a broissant and 2024 started with a brioche croissant loaf, which is kind of the same! We spotted the broissant in a pop-up in the Landmark hotel in December and the brioche croissant loaf in Amsterdam early January. Later this year we spotted, croissant cereals, potato croissants, the Onioissant, BallSsants, the Croicheese, the Cröner, a Cherry Crioche, Croissant Cones. And it ended with tasting the elongated croissant by François Perret at the Ritz Paris Le Comptoir.

2 minutes read

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Trends we spotted | Week 50

13-12-2024

  • SH Hotels Resorts will open 1Hotel Tokyo in 2025SH Hotels Resorts will open 1Hotel Tokyo in 2025
  • Trends we spotted
  • Heineken Hoek Steakhouse - credits Nina SlagmolenHeineken Hoek Steakhouse - credits Nina Slagmolen
  • Heineken Hoek Steakhouse - credits Nina SlagmolenHeineken Hoek Steakhouse - credits Nina Slagmolen
  • It's the season for soup! Panera Bread has Holiday Season Soup CupsIt's the season for soup! Panera Bread has Holiday Season Soup Cups
  • 'Reindeer Games Pop-Up Bar' at the Holston House Nashville'Reindeer Games Pop-Up Bar' at the Holston House Nashville
  • De Energiedirect X PSV kersttruiDe Energiedirect X PSV kersttrui
  • KFC Holiday sweatersKFC Holiday sweaters
  • The opening of the franchise store of Pain Quotidien in MaastrichtThe opening of the franchise store of Pain Quotidien in Maastricht
  • SH Hotels Resorts will open 1Hotel Tokyo in 2025SH Hotels Resorts will open 1Hotel Tokyo in 2025
  • SH Hotels Resorts will open 1Hotel Tokyo in 2025SH Hotels Resorts will open 1Hotel Tokyo in 2025
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • We think the Ritz Carlton Berlin has one of the most beautiful Christmas trees in their lobby, ‘Der Giving Tree’! An initiative to make wishes come true for children who are hospitalized. They give their guests and passers-by the change to participate in the season of giving.
  • Heineken Hoek Steakhouse has recently opened in the hotel ‘The Diamond’ in Amsterdam.
  • Le Pain Quotidien opened its first franchise in Maastricht and is looking for expansion to other Dutch cities through franchise.
  • Great examples of how international ‘Christmas trends’ are used – in their own way – in the Netherlands. A gondola and a ‘Christmas lighting party’ or as they call it a ‘magical winter evening’ at ‘t Noorden in Aalten. And you can dine in a transparent igloo at restaurant Saus in Bergen op Zoom.
  • 1 Hotels announced a new hotel in 2025: 1Hotel Tokyo.
  • A Reindeer Games Pop-Up Bar’ at Holston House Nashville.
  • Panera turns the holidays upside down with their new: limited edition Holiday Soup Cup Collection. Some ‘soup’- inspiration!
  • The ugly Christmas sweater ‘trend’ continues to inspire, this time we got a press release from soccer club PSV and came across a press release from KFC about their Christmas sweater.

Enjoy reading!

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Trends we spotted | Week 48

2-12-2024

  • UNESCO X Relais & Châteaux - credits Villa CrespiUNESCO X Relais & Châteaux - credits Villa Crespi
  • Chocolate letters by the Entourage Group
  • SOUS
  • Parkcafé Parqiet x Restaurant ParkheuvelParkcafé Parqiet x Restaurant Parkheuvel
  • Co-founders Alexandre Haggai & Clément Benoît of CloneCo-founders Alexandre Haggai & Clément Benoît of Clone
  • Cake of the Notre Dame by NACARINACake of the Notre Dame by NACARINA
  • Build-A-Bear X KFCBuild-A-Bear X KFC
  • ZaCaffé in the Zara Man in MadridZaCaffé in the Zara Man in Madrid
  • Zara by Castro in LisbonZara by Castro in Lisbon
  • UNESCO X Relais & Châteaux - credits Villa CrespiUNESCO X Relais & Châteaux - credits Villa Crespi
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Wheat flour brand NACARINA from Costa Rica created a cake replica to celebrate the historic reopening of the Cathedral of Notre-Dame in Paris. The official reopening is on December 8th this year.
  • UNESCO and Relais & Châteaux announce a partnership for sustainable development in harmony with all life on earth.
  • CollaBEARation Build-A-Bear & KFC®: Bears in KFC outfits!
  • Zara opened Zacaffé in Madrid, Zara by Castro coffee shop and a coffee shop concept store in Athens.
  • Clone, the European foodtech startup from Paris that has raised €105 million in funding, is officially launching in the Netherlands.
  • Collaboration of restaurant Parkheuvel (**) with Parkcafé Parqiet.
  • SOUS celebrates 2-year anniversary and kicks off Christmas.
  • ‘Wie zoet is krijgt lekkers! (Those who are sweet get treats) – This year MR PORTER Steakhouse, Bar & Lounge, IZAKAYA Asian Kitchen & Bar, THE DUCHESS and MOMO Restaurant, Bar & Lounge are offering a unique interpretation of a Sinterklaas classic on Thursday December 5: the chocolate letter.
  • And from Instagram: the Louis Vuitton dog collection. Would fit nicely in luxury hotels that allow dogs!

Enjoy reading!

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Young entrepreneurs & new concepts | Don Utrecht, Daruma Crêpe and BunBun Amsterdam

28-11-2024

  • BunBun AmsterdamBunBun Amsterdam
  • The owners of Don Utrecht | Dish at Don UtrechtThe owners of Don Utrecht | Dish at Don Utrecht
  • Dishes at Don UtrechtDishes at Don Utrecht
  • Don UtrechtDon Utrecht
  • Don UtrechtDon Utrecht
  • BunBun AmsterdamBunBun Amsterdam
  • BunBun AmsterdamBunBun Amsterdam
  • The owners of Don Utrecht | Dish at Don UtrechtThe owners of Don Utrecht | Dish at Don Utrecht
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We spot fun, new concepts every day. This week: Don Utrecht, where you can enjoy coffee made with Neapolitan Kimbo beans and tasty Italian panninis, luxury sandwiches, salads and pastas. Daruma Crêpe where they make the Instagrammable ‘Crème Brûlée Crêpe’ and more; they have opened a shop in the Nishimarket in Rotterdam and have pop-ups in Amsterdam and Leiden. BunBun sells croissant buns in the centre of Amsterdam. They make 7 Bun flavours, 3 savoury and 4 sweet, every day.

We wish all these entrepreneurs and their teams lots of fun and good luck with their new restaurant, pop-ups and bakery, more details below!

Reading time: 2 minutes

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Trends we spotted | Week 47

26-11-2024

  • Ode aan de Amsterdamse bruine kroeg door auteur Jelle Koolschijn en fotograaf David van DartelOde aan de Amsterdamse bruine kroeg door auteur Jelle Koolschijn en fotograaf David van Dartel
  • Trends we spotted
  • Outback Steakhouse launched SteakmasOutback Steakhouse launched Steakmas
  • McDonald's is launching their McValue platform in US Restaurants in 2025McDonald's is launching their McValue platform in US Restaurants in 2025
  • The ‘All I want is Chipotle’ boxThe ‘All I want is Chipotle’ box
  • Drippy's Rotterdam - credits Stacii-Samidin - Kay & Colin - credits Jasper MulderDrippy's Rotterdam - credits Stacii-Samidin - Kaj & Colin - credits Jasper Mulder
  • Restaurant van het Jaar van JRE-Nederland is restaurant Spetters in BreskensRestaurant van het Jaar van JRE-Nederland is restaurant Spetters in Breskens
  • KULT Kefir -an organic, healthy drink based on water kefirKULT Kefir -an organic, healthy drink based on water kefir
  • Ode aan de Amsterdamse bruine kroeg door auteur Jelle Koolschijn en fotograaf David van DartelOde aan de Amsterdamse bruine kroeg door auteur Jelle Koolschijn en fotograaf David van Dartel
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Spotted on Instagram: A Snowglobe Christmas Cocktail! A G&T with edible white glitter and edible crocs and frozen Rudolph cream on hot chocolate!
  • Holiday season inspiration from Australia, Outback Steakhouse launched Steakmas, with a ‘Koala on the Walla’.
  • Chipotle Mexican Grill recently announced it is bringing back three of its best-selling merchandise in their ‘All I want is Chipotle’
  • Restaurant Spetters in Breskens has been named ‘Restaurant of the Year’ by restaurant association JRE-Nederland.
  • KULT Kefir is an innovative Belgian brand which sells an organic, healthy drink based on water kefir. You can order it at different restaurants and bars and it’s now also available in supermarkets in the Netherlands.
  • Youtuber Kaj Gorgels and culinary influencer Colin Knopper are opening burger restaurant Drippy’s in Rotterdam in cooperation with the CEO of the restaurant chain ‘De Beren’.
  • McDonald’s will launch their McValue platform in US Restaurants next year!

Enjoy reading!

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Bagels & Beans celebrates Zencember© | All you need is less

26-11-2024

  • Bagels & Beans celebrated Zencember!Bagels & Beans celebrated Zencember!
  • Bagels & Beans celebrated Zencember!Bagels & Beans celebrated Zencember!
  • Bagels & Beans celebrated Zencember!Bagels & Beans celebrated Zencember!
  • Bagels & Beans celebrated Zencember!Bagels & Beans celebrated Zencember!
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Need to relax and recharge between the festive rush? You can do so at Bagels & Beans throughout December. During Zencember©, you can drop by their locations for a zen moment. They will also help guests with personalised Christmas cards and the most beautiful wrapped gifts. And they also serve stress-relieving drinks and bagels, musical assistance and hand yoga!

2 minutes read

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‘Subway’s Fresh Forward 2.0’ positions the chain for the future

19-11-2024

  • Fresh Forward 2.0 - the new interior design of SubwayFresh Forward 2.0 - the new interior design of Subway
  • Fresh Forward 2.0 - the new interior design of SubwayFresh Forward 2.0 - the new interior design of Subway
  • Fresh Forward 2.0 - the new interior design of SubwayFresh Forward 2.0 - the new interior design of Subway
  • Fresh Forward 2.0 - the new interior design of SubwayFresh Forward 2.0 - the new interior design of Subway
  • Fresh Forward 2.0 - the new interior design of SubwayFresh Forward 2.0 - the new interior design of Subway
  • Fresh Forward 2.0 - the new interior design of SubwayFresh Forward 2.0 - the new interior design of Subway
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Subway has unveiled their new global restaurant design. Subway®, one of the world’s largest restaurant brands, is introducing ‘Subway’s Fresh Forward 2.0’. Rolling out globally in 2025, the next iteration of its global restaurant image is designed to further enhance the guest experience, improve convenience and help drive franchisee profitability.

2 minutes read

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Trends we spotted | Week 46

18-11-2024

  • IKEA Hammersmith
  • The NH Collection Anniversary Spritz
  • Cini Tini cocktail of Papa Johns Pizza & American Aviation Gin - credits Hero
  • Penguin Trail in Fleet Street Quarter - credits Jeff Spicer PA Media Assignments
  • Penguin Trail in Fleet Street Quarter - credits Jeff Spicer PA Media Assignments
  • IKEA Hammersmith
  • IKEA Hammersmith
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • A cool way to serve a ‘girl dinner’ for 2! Done at Restaurant Villa Orange in Amsterdam.
  • NH Collection celebrates its 10th anniversary across Europe with an Anniversary Spritz, as cocktail and mocktail.
  • Papa Johns Pizza and Aviation American Gin are spicing up the cocktail scene with the ‘Cini Tini’.
  • The Ron Gastro Bowls are back at Poké Perfect! This winter Ron Blaauw created the Beef Rendang bowl and a Tempura Shrimp bowl.
  • Dave’s Hot Chicken chain is giving away hundreds of free sandos in East London on November 20th.
  • A great NYC tradition: the adult happy meal. Now also available at the Conversatorium Hotel in Amsterdam.
  • Waddle into wonder, the Penguin Parade Sculpture Trail in Fleet Street Quarter is now open!
  • IKEA has opened its first Swedish restaurant on a UK high street.
  • Cahoots Postal Office has officially landed in Borough Yards, London. Through a life-size postbox you step into a 1940s-inspired cocktail den.
  • An snow or ice maze in Poland: Snowlandia in Zakopane!

Enjoy reading!

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Dive into Christmas | At the HUMBUG immersive Christmas Dive Bar

15-11-2024

  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
  • HUMBUG Christmas Dive Bar - credits Grant WalkerHUMBUG Christmas Dive Bar - credits Grant Walker
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Dive into Christmas, to cheer up Santa! This November, London’s magical immersive Christmas dive bar, HUMBUG, is back in town and, this time it promises to be even bigger, even better and even more raucous than before. Shaking things up for the festive season, the team at HUMBUG will be firing up the snow machines and sprinkling a little mischief into the magic at the Old Truman Brewery in Brick Lane from November 14th – December 31st, after a fully sold-out season last year.

Reading time: 2 minutes

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Trends we spotted | Week 45

11-11-2024

  • Sardineshop.be - the perfect apero bites for the Holiday SeasonSardineshop.be - the perfect apero bites for the Holiday Season
  • Trends we spotted
  • Cocktails at the brasserie Appelmans & Absinthbar in AntwerpCocktails at the brasserie Appelmans & Absinthbar in Antwerp
  • Four Seasons celebrates ‘World Kindness Day’ with food at the heartFour Seasons celebrates ‘World Kindness Day’ with food at the heart
  • Hilton Travel with Purpose Week in Dallas TexasHilton Travel with Purpose Week in Dallas Texas
  • House sit for Paddington and The Browns in their London home - AirbnbHouse sit for Paddington and The Browns in their London home - Airbnb
  • McDonald's in the Netherlands X Old Amsterdam cheeseMcDonald's in the Netherlands X Old Amsterdam cheese
  • Minibar for the 20th anniversary by brasserie Appelmans & AbsinthbarMinibar for the 20th anniversary by brasserie Appelmans & Absinthbar
  • Sardineshop.be - the perfect apero bites for the Holiday SeasonSardineshop.be - the perfect apero bites for the Holiday Season
  • Sardineshop.be - the perfect apero bites for the Holiday SeasonSardineshop.be - the perfect apero bites for the Holiday Season
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Horecava 2025: this is how top chefs see the future of the hospitality industry: socially engaged, innovative and exceptionally delicious.
  • Thomas Baeyens, the chef of restaurant L’Amitié in Antwerp, recently launched his new project: Sardineshop.be. Tinned fish as the perfect apero during the holiday season.
  • Brasserie Appelmans & the Absinth Bar in Antwerp exists 20 years, keep reading to find out how they celebrate. We love the idea of the mini-bar offer!
  • On the menu of the Dutch McDonald’s, a McDonald’s X Old Amsterdam burger, their ‘year-end-burger’!
  • Another Airbnb icon: House sit for Paddington and The Browns in their London home.
  • Spotted on Instagram: a great way to make cheesecake lollies, done by Lolly Bakery!
  • Four Seasons celebrates ‘World Kindness Day’ with food at the heart.
  • Hilton celebrates their ‘Global Week of Engagement’ and partners with Keep America Beautiful.

Enjoy reading!

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