The use of Social Media by Lego

14-2-2013

Another example of how to use Social Media. The campaign ‘Holiplay’ by Lego is simple. Simply building something with Lego, combine it with whatever you have in your surroundings and snap a photo. That concept captures the very essence of LEGO – use your imagination and play. Konstellation, the creative digital agency, responsible for the campaign likes to refer to it as ‘Brickmented Reality’. Watch the movie and see how Lego has used Social Media and the effect of it.

The toasted sandwich factory

13-2-2013

The Toasted Sandwich Factory, a living installation about the miracle that precedes the food on your plate. Situated in the middle of Amsterdam (in de Van Gendthallen) where the Toasted Sandwich Factory becomes part of the temporary city of Mediamatic. All the ingredients used in the toasted sandwich are grown or fed in the factory. Within a couple of months grain should be ready to harvest, the pigs ready for slaughter and the cows supply milk for the cheese. Anyone can come and visit or possibly help at the factory. The factory shows the origin and the production process of the toasted sandwich. Currently, the enthusiasts behind the Toasted Sandwich Factory are looking for donations.

Different crepe

12-2-2013

Inspiration from the Malaysian kitchen. Use crêpe batter instead of the salted coconut milk recipe of the ‘Roti Jala‘. Fill a mold as shows or a funnel with the batter and make circular movements above the stove. By circling you will create a perforated crêpe, streched over a dish will create a chic effect.

Discount for children with good behaviour

12-2-2013

The Italian restaurant Sogno di Vino in America gives some families with children a discount on the bill. When children behave well during dinner, the parents will get a discount of 4 dollar. It is described at the bill as ‘Well behaved kids’.

Reservation site lets users upload pics

11-2-2013

The online restaurant reservation provider, OpenTable, has acquired ‘FoodSpotting’, a San Francisco start-up. FoodSpotting is an app and it’s sole mission is to let users showcase their latest restaurant meal, what it looks like and where to get it. OpenTable will intergrate the app into its reservation system. How the integration will look like isn’t clear yet except that the focus will be on visuals.

2021: the ‘FoodSpotting’ app, the Hot Trend of 2010, is no longer available. Check out the article at ChefsTemp about what happened to the app that once promised users they would help them decide “what to eat, not just where”?

Special egg for Valentines day

5-2-2013

On the website of Ediva they show how to make these eggs. Nice for on a salad on Valentine’s Day. For breakfast a heart shaped sunnyside up egg is great as well.

Worlds first Barbie Cafe in Taipei

4-2-2013

The first official Barbie Café opened in Taipei. Everything pink, dishes in the theme etc … Besides food and drinks you can also buy the official Barbie products. Mattel has chosen Taipei for this café because theme restaurants are very popular here. Watch the video of the opening.

Extra strong coffee on Monday morning

4-2-2013

Starbucks introduces ‘Mondays can be great’ in the UK. From 7 January to 18 February you can get an extra strong cup of coffee for £1,50 until 11am. Click here for the promo video by Starbucks.

Mom tell me a story and I will get a free meal

28-1-2013

Only this week during the National Storytelling Week family restaurant Giraffe in London presents ‘Tell Us A Story’. Kids get free meals when they bring a book and their parents, grandparents or carers. Simply bring the kids to the restaurant untill 5pm, read them a story and the kids get a free meal when the adult orders a main course.

Hospitality vacancies on your phone

24-1-2013

If you’re looking for a job in the hospitality branch in the Netherlands, download the app from ‘Werkenindehoreca.nl’ and receive all jobs on your mobile phone. Available for iPhone and Android.

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