Your entry 24 hours in the sunlight
9-10-2013
Drawing the attention of all passersby, the vegan restaurant Rayen at Lope de Vega street in Madrid creatively redesigned its store entrance facade. The installation is titled (fos), which means “light” in the Greek language, and “melted” in Catalan. The entry of this small eatery invites their passersby to stop and step into the ‘spotlight’. Created by Eleni Karpatsi, Susan Piquer and Julio Calvo, the (fos) trio. The team introduced an unique installation that paints the illusion of an artificial light beam shining from above. Effectively highlighting the restaurant front door for 4 days and nights, was made using yellow tape, pineapples, a lamp, and painted pieces of art and lawn furniture. At the Facebookpage from the (fos) trio, you can find a lot of inspirational pictures.
Dutch hospitality game
8-10-2013
Late September, our colleagues Lennert Rietveld and Laura Stoter got introduced to the Dutch board game ‘Gastologie’. Jeannine Sok who developed the game together with students from the ‘Cas Spijkers Academy Twente’, played the game with visitors during the event ‘Gastvrij Rotterdam’. Nice to play the game with your staff or to use it to increase the Hospitality level that you want your guest to experience in your business.
Small gestures in hospitality 2
4-10-2013
With the publication of “Small gestures in hospitality” we want to provide hospitality entrepreneurs with hospitable gestures that are usable without having to make large investments.
We have examples from the Hotel Mainport in Rotterdam, The Mark Hotel in New York, het Pulitzer hotel in Amsterdam and the Palais Hansen Kempinski in Vienna. Download the free publication here.
Healthier fries at Burger King
26-9-2013
Burger King has introduced a healthier version of the French fries in the United States. The SATISFRIES™ are French crinkle-cut fries and contain 40% less fat and 30% fewer calories. According to Burger King the SATISFRIES™ are healthier because they used another batter that absorbs less oil. To launch the healthier French fries, Burger King has started the campaign #WTFF (What The French Fry). Large French fry pods where placed in high traffic areas in New York City, Los Angeles and Chicago to encourage passersby to take pictures to post on social media using the hash tag #WTFF.
A taste of Stockholm Arlanda Airport
18-9-2013
Stockholm Arlanda Airport has renewed the cafés and restaurants at the airport. There are new cafés and restaurants located at the airport. To raise awareness of the new F&B concepts, the Arlanda food trucks are visiting multiple locations around Stockholm. The food trucks sell samples of the cuisine available at the airport. Via the website Consumers are kept informed about the route of the food trucks and the dishes being sold. This is an innovative way to give potential passengers a tasting of the cuisine at the Swedish airport.
Have a steak breakfast at McDonald’s
18-9-2013
McDonald’s added steak to the breakfast menu in the USA. Besides the regular breakfast menu, customers can now for example choose a bagel with steak, egg and cheese. At this moment the steak as breakfast is available at approximately 9,600 locations in the USA. Besides this heavy breakfast item, McDonald’s is also testing the bundled ‘Blitz Box’ in Kansas City. Customers can order the Blitz Box for $ 14,99, it contains two Quarter Pouders with cheese, two medium orders of French fries and 10 Chicken McNuggets with dipping sauces. The Blitz Box is tied into a promotion with the Kansas City Chiefs and will be available during the football season. If the Blitz Box is successful, McDonald’s might introduce this bundled menu at multiple locations.
Cycling for an ice cream
17-9-2013
At the ice cream parlor Peddlers Creamery in Los Angeles, customers can make their own ice cream by cycling. The ice cream parlor sells both dairy and non-dairy organic ice cream, made of local sustainable products. Instead of using electricity to make an ice cream, the motor is connected to the bicycle device that uses the energy to churn the ice cream. Customers can contribute to the production of their own ice cream. The focus at Peddlers Creamery is on sustainability, environmental friendly and local products.
McDonald’s mobile order app
16-9-2013
McDonald’s is testing a mobile order app. Customers can use the app to place an order and pay through their phone. The order can be picked up at the drive through or in the shop. The app provides special offers and a loyalty program. With the app McDonald’s wants to offer more convenience to place an order. At this moment the application is tested in Salt Lake City.
Marks and Spencer Food pilot at BP gas station
12-9-2013
BP Netherlands (gas station) teamed up with Marks & Spencer to open the first Marks & Spencer Food pilot at the new BP gas station along the A12 in the Netherlands. The assortment of Marks & Spencer Food consists of 700 products, characterized by their freshness and high quality. The coffee and tea are Fairtrade, they only use free-range eggs in their products and the products do not contain saturated fats and artificial colors. The products of Marks & Spencer are an addition to the current assortment of BP. This pilot is the first of the in total six renovated gas station where the Marks & Spencer Food pilot will be introduced.
Pommes Frites Warsauce in New York
10-9-2013
Pommes Frites, a small restaurant where they serve only authentic Belgian Fries, topped with a variety of extraordinary sauces. We thought that ‘a fries warsauce’ is a typical Dutch/Belgian combination was but it’s being served in NYC as well! Leonie van Spronsen, who spotted Pommes Frites, did enjoy her fries!
