Orange cocktail with Colombiana kola
11-7-2014
A nice idea for the Holland – Argentina match today; an orange cocktail with Colombiana kola. Colombiana kola is a sparkling drink from South America with a unique flavor. It is alcohol-free and has less calories and sugar than other kola brands. It exist since 1904, but recently sold in the Benelux as well by PaisaNL. PaisaNL has a social dimension by working together with local entrepreneurs and investing in local projects. The thing we like most about Colombiana kola is that it works really well in orange cocktails, what makes it perfect for the World Cup.
Chocomel tastes best when it’s ice cold
11-7-2014
This week, our colleague Jelle came across these Chocomel flyers advertising its Ice Cold Cups. Chocomel uses these Cups to promote that the chocolate milk tastes best when it’s ice cold. The Ice Cold Cup is a special freezer cup, that keeps the drink ice cold.
Free online ordering system
2-7-2014
GloriaFood has released a new worldwide online ordering system for restaurants. Different from other online ordering websites, GloriaFood is free of charge for restaurants who participate. The system is easy implemented and managed by the restaurant owners themselves. Orders can be placed via the website, the app and facebook.
Starbucks steps into the world of burgers
28-5-2014
Starbucks steps into the world of burgers. Next month Starbucks will open a restaurant in Los Angeles where guests can compose their own burger, the restaurant will also serve beer, wine, cocktails and shakes. Two years ago Starbucks bought ‘La Boulange’, a cafe chain based in San Francisco Bay Area that focuses on breakfast and lunch. Starbucks will rebuilt one of the locations in Los Angeles into a burger restaurant, many of the bakery items will be the same but the menu will include a build-your-own-burger. If the test is successful, the concept will be rolled out further.
Application ‘Stop Wasting’
22-5-2014
To reduce food waste, several applications are developed, earlier we spotted the ‘Hospitality Waste Coach’. Unilever Food Solution comes with the ‘Stop Wasting’ tool to deal more effectively with the waste in the kitchen. There are three types of food waste: the waste inventory, the waste during the preparation and the waste on the plate. The app suggests menus that can reduce waste by 20% and chefs can use the app to determine the amount of food waste divided in breakfast, lunch and dinner. The progress can be tracked and they can read / share tips.
Pepsi brings can with Robin van Persie to life
21-5-2014
Soft drink brand Pepsi has launched a new interactive can with the famous footballer Robin van Persie, as part of the ‘Live For Now’ campaign. The free augmented reality app ‘Blippar’ brings Robin van Persie to life. Through the app some football tricks of the footballer are shown and consumers can download music, watch video’s and play an interactive game. The limited edition cans of Pepsi are widely available in the Netherlands as of Monday. Last March, Pepsi surprised waiting people at a bus stop with an augmented reality bus shelter.
Pay the restaurant bill with Instagram photo
19-5-2014
Frozen food producer ‘Birds Eye’ found out that around 52% of the people take pictures of their meals. This gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and share it on Instagram with the hashtag #BirdsEyeInspirations. This promotion is part of the digital campaign to promote their new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens in Soho, London this week and will pop-up in Manchester and Leeds in June.
Coco Superfood ice cream
16-5-2014
Nowadays the goji berries, chia seeds, mulberries and other superfoods are available at the supermarket. The Ice Cream Factory has made ice cream based on the superfood. The Coco Superfood ice creams are made from coconut milk, which is lactose-free and vegan. The Coco Superfood ice cream is available in two flavors: Açaï-coconut ice cream with mulberries and Acerola-coconut ice cream with goji berries. The superfood ice cream is available at the organic supermarket EkoPlaza in the Netherlands.
Big Bang Broccoli
14-5-2014
Broccoli has now its own advertising in the Netherlands. The Big Bang Broccoli campaign is launched by FoodGuerrilla, supported by Greenport NHN, Frugiventa, ZLTO and The Greenery. The goal of the campaign is to address that only 5% of the Dutch consumers eat enough vegetables and fruit. The broccoli season will be opened on 31 May and fresh Dutch broccoli will be auctioned at central locations in Amsterdam in collaboration with Dutch growers. From 31 May to 11 June FoodGuerrilla will organize surprising guerrilla campaigns like a broccoli pop-up diner in the ‘Geef café’ or sampling at railway stations. The campaign ends with the presentation of the Golden Broccoli, a price for a farmer/grower in the Netherlands that uses the smartest marketing possibilities to sell his broccoli.
Simply natural food at Not Guilty
13-5-2014
The first location of the Swiss restaurant chain ‘Not Guilty’ opened its doors in 2007 and in 2013 they opened their third location in Zürich. ‘Not Guilty’ stands for ‘Simply natural food’. The products are natural and locally sourced. There is a list of supplier with on the website of ‘Not Guilty’, their own story. The menu includes salads, warm salads, soups, sandwiches, yoghurt with muesli and coffee. The interior of the restaurant is open with wooden elements like a natural oak floor combined with white and pastel shades. There is a large colorful salad bar at the entrance with menu boards and a wall with drinks. Click here for picture inspiration.
