Tequila cloud | Hey, Visit Mexico it rains a lot in the Netherlands as well!
3-4-2017
While most the tourism videos draw attention to beautiful beaches, impressive views and warm weather, Tourism Board Visit Mexico went for an outside-the-box- approach. In order to attract more German tourists to Mexico, Visit Mexico and ad agency Lapiz designed a tequila cloud, a cloud that rains tequila. For some of the tequila lovers, their dream came true.
vandeStreek beer | Brews the first alcoholfree IPA in the Netherlands
31-3-2017
vandeStreek beer brewed the first alcohol-free IPA in the Netherlands. Nowadays, a lot of people love to drink alcohol-free beer (last year we consumed a whopping 18% more of alcohol-free beer in the Netherlands), but a real good and tasty alcohol-free IPA we haven’t seen yet. From now onwards, you can drink an alcohol-free IPA and drive or go the gym. The brewery is working at their Playground beer series and the IPA is one of them. It’s a limited edition, once the beer gets successful more will be brewed.
Bad Larry’s | Cold Hard Coffee
30-3-2017
Bad Larry’s, the first-ever Cold Hard Coffee, is launching in the United States this May. Using local cold-brew company, Blackeye Roasting Co. as the source for its coffee ingredients. Bad Larry’s blends cold brew with malt for a sweetened and smooth boozy coffee. A perfect drink if you need a boost during a night out with friends.
The Bletchley cocktail bar | Show your detective skills
27-3-2017
The Bletchley is a new cocktail bar concept inspired by the works of Alan Turing (mathematician) and the fictional spy Sherlock Holmes. Are you a real mathematician, have you ever fantasized being Sherlock Holmes or are you good in solving puzzles? Than you should go to The Bletchley in Chelsea, London. At The Bletchley you’ll only get your personalized cocktail once you’ve cracked some puzzles, so they invite you to show your detective skills.
Trends we spotted | Week 12
24-3-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others Dunkin’ Donuts with a Dutch twist and a pop-up restaurant in the Wolvenplein prison in Utrecht.
If you like to read the whole article, click the title. Enjoy reading!
FÏNLEY | The new Coca-Cola brand in the Netherlands
23-3-2017
Last week, Coca-Cola launched its new brand: FÏNLEY in the Netherlands . FÏNLEY is a refreshing, alcohol-free, and low-calorie beverage which you can drink as refreshing drink in the afternoon or as a mocktail in the evening. It will be available in 6 surprising and sophisticated flavors at supermarkets, a few cinemas and gasoline stations.
The Malt Vault Utrecht | Over 130 types of whisky
21-3-2017
At the recently opened ‘The Malt Vault’ in Utrecht they have over 130 types of whisky on their beverage list. At ‘The Malt Vault you just have to sit back and relax while enjoying your whisky. Inexperienced whisky drinkers can order a mini whisky tasting whereas the experienced drinker can discover new kinds of whisky’s.
Tito’s Handmade Vodka | World’s fastest-growing vodka brand
21-3-2017
Last week the official launch of Tito’s Handmade Vodka took place in the Netherlands. This American brand was last year’s fastest-growing vodka brand in the world with a growth percentage of 64.5%. The vodka is 100% gluten-free and is made of corn, consists 40% alcohol and doesn’t have any added sugar or gelatine. That’s why it’s pure vodka.
Trends we spotted | Week 11
17-3-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others wine infused coffee and New York gets a Fried Pickle restaurant.
If you like to read the whole article, click the title. Enjoy reading!
Fingopay | Pay with your fingerprint
17-3-2017
Paying with your fingertip? It’s possible at Proud Camden, a London based bar. Customers are able to pay their drinks here with Fingopay. This technology links your finger veins with your debit or credit card. Payments can be done both quicker and easier. It’s not only a unique and safe way of paying, you’ll don’t have to worry if you left your wallet at home!