Trends we spotted | Week 12
29-3-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others the Bjarke Ingels Group, they unveiled a treetop hotel room in Sweden covered with 350 bird houses. And the 25hours Hotels introduce a 4-day working week in Germany, Austria and Switzerland.
Some openings: The Big Mamma Group will open Giorgia Trattoria in Munich this summer and today (March 28) the fourth Gucci Osteria will open in Seoul. In Berlin the new Café Camaleon opened, it’s an all-day casual dining concept at the Casa Camper Berlin. Camper is a famous shoe concept from Spain.
Come 2025, the way Parisians commute will change with the launch of Câble 1, Paris‘ first urban cable car. The new 4.5-kilometer line will connect suburbs in the city’s southeast to the Metro system. And a link to great images of the high-end breakfast all day concept in Berlin: Frühstück 3000.
Starbucks and Volvo will build an EV charging network from the Colorado Rockies to their Support Center in Seattle. And Portland in Oregon will get the first sports bar dedicated to women’s games: The Sports Bra.
Sheraton Amsterdam Airport Hotel and Conference Center | Brand transformation revealed
28-3-2022
Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands recently unveiled the renovated Sheraton Amsterdam Airport Hotel and Conference Center. Over the past year the hotel has been through a major renovation to create a new environment that creates an intuitive and holistic experience with places for people to connect, be productive and feel part of a community. Sheraton Hotels & Resorts is currently undergoing a brand transformation at properties across the world, and Sheraton Amsterdam now showcases this new vision as one of the very first hotels in Europe.
On 16 March, we enjoyed a tour of the hotel – with fun details for meetings such as origami plane folding and binoculars in the suites for spotting planes. And we enjoyed tasting some delicacies of what is served from Commune Restaurant, The Gate Bar & Stripes Restaurant. To celebrate the transformation of the hotel, Sheraton Amsterdam Airport created a special opening offer to experience the renovated Sheraton guestroom, including access to the Sheraton Club and a welcome drink in Commune.
Reading time: 4 minutes.
Birds Festivalk | Three days full of nature, special beer, music and activities
15-3-2022
On May 13, 14 and 15, Birds Festivalk takes place at House of Bird – the official tasting room of Bird Brewery – at the Diemerbos. The entire area of 5,000m2 will be transformed into a free Festivalk for young and old for three days. Expect lots of music, foodtrucks, tastings, nature excursions, lounge spots, a silent disco, children’s theatre, live DJ’s, an air cushion and much more creativity!
2 minutes read
ORGANICS by Red Bull |New Innovative Flavors
15-3-2022
It’s finally time again to socialize with friends on the patio with a cocktail, spritzer or a mocktail. The demand for exciting drinks that don’t leave you hungover is growing and the #sobercommunity is on the rise. ORGANICS by Red Bull joins this demand: this spring, the alcohol-free and premium organic soda ORGANICS by Red Bull will be back in full force in the Dutch hospitality sector. In addition to the five existing flavors, three new flavors have been added, each with their own unique character: Purple Berry, Black Orange and Ginger Beer.
We recently tasted the three new flavors. Delicious, fresh and not too sweet. We love to picture ourselves with a cold glass in the sun on a terrace. The Ginger Beer flavor is nice and spicy and you can clearly taste the ginger. The ladies especially enjoyed the light sweetness of the Purple Berry.
Reading time: 1 minute
Corona Island | Beer Brand Corona and experts shape this immersive guest experience
15-3-2022
In advance of the highly anticipated opening of Corona Island, a destination designed to help visitors disconnect from the everyday and reconnect with the natural world, Corona announced three global experts who will help shape the island’s immersive guest experience through food, design and lifestyle touchpoints. Corona Island’s design and programming will be led by an all-star roster that includes Jaime Gaztelu and Mauricio Galeano of James & Mau, Jairo Márquez, Chef Christopher Carpentier and Paulina Vega, Lifestyle and Culture Curator.
We’re a bit jealous here in Europe, only eleven countries (Argentina, Brazil, Canada, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Paraguay, Peru and South Africa) are running local promotions that unlock a once-in-lifetime all-expenses paid trip to the Island. Additional opportunities for the public to access the Island will be announced in the coming months, let’s hope we will get the chance to win that trip as well!
3 minutes read
The Spring Summer ’22 Collection by Frites Atelier | ‘Arabic Baba & Feta’ Fries
14-3-2022
Inspired by spring and summer, co-founder and culinary creator of Frites Atelier Sergio Herman has created fresh, summery taste sensations. The flavors will give you the feeling of a summer in Italy or deep into the Arabian fairy tale of a thousand and one nights. The influences of the various cultures and cuisines come to the fore in the new specials. The specials ‘Arabic Baba & Feta’ as well as the return of our seasonal specials: ‘Sea Nori’, ‘Parmasan & Basil’ and a whole new tasty snack, the ‘Fish Burger’. Starting this week, Frites Atelier will serve the very latest Spring Summer Collection.
Fries are the main snacks in the Netherlands, we have ‘snackbars’ where you can order a simple portion of fries with or without mayonnaise, or other sauces and of course other snacks like our famous ‘kroketten’. Since a couple of years we have the culinary expert, chef Sergio Herman (has and had several Michelin star restaurants), who creates culinary specials, for the fancy snackbar/restaurant chain Frites Atelier. His Spring/Summer ’22 collection even has a fries ‘Arabic Baba & Feta’! If you want to enjoy a culinary portion of fries, visit one of their locations in The Hague, Antwerp, Brussels, Ghent and Designer Outlet Roosendaal. Worth a detour!
reading time: 2 minutes
Trends we spotted | Week 10
11-3-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
Featuring links this week to articles including the launch of North America’s 50 Best Bars, by Perrier and the presidential suites at some Ritz-Carlton hotels will be turned into First Lady suites, named after the series with the same name on SHOWTIME.
China is getting 350 new Accor hotels, divided among the various brands of Acccor. And if you are in Paris, drop by the Broadway Caffe where you can dine in an iconic yellow taxi and be seated a swings!
Fast Casual Restaurant Shake Shack is going to test whether letting people pay with cryptocurrency attracts more young visitors. And the Michelin Guide Germany this year has more stars than ever, a whopping 327 with a new 3 Michelin star restaurant, restaurant Schanz in Piesport!
DAD in London delivers vegan dishes for less than £5. All meals come in compostable packaging and are delivered by bicycle. And also in London, in Soho opened The Thin White Duke Bar, inspired by David Bowie.
DB collection | Fashionable work sneakers by Bata Industrials
10-3-2022
Bata Industrials is launching the DB collection of work shoes in collaboration with Beekman Group. This fashion collection consists of stylish safety sneakers designed by top designer Dyanne Beekman (DB). The first series of the DB collection consists of three work sneakers in Black, White and Black and White. Each of them are eye-catchers under any business outfit. The trendy DB.01 sneaker is feather light and offers excellent support and comfort for good stability. It has high-quality grip and slip resistance, even above the European safety standard. The sneaker is antibacterial and washable for maximum hygiene. It is available for women and men, EU size 35/48.
3 minutes read
Chouffe Classic | Belgian beer brand brings cycling tour to Drenthe
7-3-2022
Not the green heart of the Belgian Ardennes, but the wooded landscape of Drenthe will be the setting for the Chouffe Classic on Saturday June 4. For the first time this originally Belgian cycling classic will be held in The Netherlands. An extra festive edition, because the well-known beer is celebrating its fortieth birthday this year. Speed and winning are not central to this sport event, but it is all about fun and joy. During the last meters of the most difficult climb of the tour, the music gives just that last bit of energy. The last stage, just after the finish, is also essential for the successful completion of the Chouffe Classic. You can register from today via Chouffeclassic.nl.
Reading time: 2 minutes
Strand22 | To the beach in Almere City Centre
7-3-2022
Almere City Centre has a special new address, Strand22 has recently opened on Esplanade 14. The beach at the Esplanade will open on March 9. At Strand22, guests can already enjoy a delicious drink or dinner with a phenomenal view from inside. Now that the weather is getting better and with plenty of sun forecasted in the coming days, the large terrace is also open. This spring and summer it is the ideal place for an evening of cocktails or a night out.
Almere is a city in the Dutch province Flevoland. It is a drive of approximately 30 minutes from Amsterdam. The city is surrounded by waters such as Gooimeer, IJmeer and Markermeer. A perfect place for a city beach.
Reading time: 2 minutes
Starbucks x Volvo Charging Station
