Eye-friendly teaspoon
26-2-2010
Inspired by a movie where someone lost an eye due to a teaspoon, this teaspoon is eye-freindly. By bending the end, it is safe to drink coffee or tea with the spoon in the cup. The spoons are available in several trendy colors.
Flat winebottle
26-2-2010
Design student from the Design Institute in Nantes, Adrien Cussonneau, designed a very original bottle. From one side it looks like a normal glass bottle, the other side of the bottle however is completely flat.
Online marketplace voor hotels and restaurants
23-2-2010
The site www.horecavoorhoreca.nl is a Dutch online marketplace for hotels, restaurants and catering entrepreneurs. Here anything can be offered, from inventory to ingredients.
Sportsbeer
21-2-2010
Sportbrands and beer are not often related. Puma however, launches a special “Unity beer” with the upcoming world cup in South Africa in Mind.
Restaurant for sale?
21-2-2010
Restaurant Klein Paardenburg in Ouderkerk aan de Amstel caused a stir by sending a mailing with the picture above included. Many regular guests contacted the restaurant immediately to ask if the restaurant was for sale. It was a promotional stunt, in cooperation with a real estate broker offering 3 -, 4 – and 5 – course menus. The restaurant itself was ofcourse not for sale.The stunt was created by Lennert Rietveld, Van Spronsen & Partners horeca-advies.
Anti-hangover drink
20-2-2010
After 6 years of research they finally developed an anti-hangover drink. The contents of the 3cl bottle temper the hangover. The ingredients of the drink are a combination of several herbal extracts, with pear flavor. These herbs are known for their detoxifying effect. It should work approximately 45 minutes after consumption.
Co-creation at Starbucks
16-2-2010
Starbucks uses the online tool “My Starbucks idea” to improve their concept. Guests can submit ideas about the products and the concept online. Already 70,000 ideas have been submitted. Ideas that are executed, will be published on the website.
Wine-tea
15-2-2010
In the Bordeaux, France, they make a very exclusive tea. This tea is made from dried red vine leaves and seeds of red grapes. The tea can be found in the more exclusive restaurants in France.
Fragrances make an experience complete
14-2-2010
Studies have shown that certain aromas can evoke moods. A smell of mowned grass gives an experience of spring and summer. Certain herbs, certainly not too strong, have a calming effect. Coffee aromas are associated with relaxation and fun and will generate more sales in coffee. Fragrances therefore determine the perception of your customer. Studies have shown that people are 15% longer to stay in a room that smells pleasant.
Tryvertising in Singapore
13-2-2010
In Singapore 25 degree Celsius opened. This is a (cooking)bookshop with a test kitchen and a café/bar. Recipes from the cookbooks that are sold, are prepared in the kitchen. This allows customers to try recipes before they buy books.