Natural energy drink in stylish can
26-5-2011
Nowadays there are a lot of energydrinks. Energydrink 28Black has as one of the few a natural ‘background’. The drink is made from the Acai berry and comes in a mat black can that gives a stylish touch. The name represents the mindset of the creators; a day can have 28 hours.
Test note:
Our test panel was enthusiastic about 28Black during one of our trend presentations. The energy drink tastes refreshing, got a hint of cassis and is less sweet than expected. The mat black can will easily integrate at a trendy club.
Book for a do-it-yourself beer brewery
26-5-2011
Beer Craft is a simple and illustrated book about making your own beer. The authors, William Bostwick and Jessi Rymill explain every single step from mash to bottling the beer. Besides that, the book also gives information about branding, naming, labeling and how to customize the flavour.
Oscar Stock Market System
24-5-2011
Ordering a drink in a bar will never be the same with the Oscar Stock Market system of the Belgium companies Torex and Drugstore. This POS won in 2010 the ‘Innovation Award’ of the Horeca Expo, for new concepts. A dynamic screen in the bar shows the current prices of the drinks, based on the fluctuating stock prices. Even a stock crash can be simulated. A nice way of increasing the experience around ordering drinks and herewith stimulate the sales.
Rich Tasting
24-5-2011
Inbev UK decided that they needed someone to taste the beer. Not for the brewery, but on festivals. On the job, the temperature, the way of serving the beer and the quality need to be checked before the beer can be served to the artists backstage. Nice job! Even more, because the wage is 10.000 pounds, for only six days. Nice example of promotion!
Starbucks & Lady Gaga Quest
23-5-2011
Starbucks and Lady Gaga introduced an online Scavenger Hunt, a search game. Every week contesters have to find a clue. Last weeks assignment: to be found with QR codes on posters inside the Starbucks shops. This weeks challenge has to do with the new Lady Gaga album. The purpose of the game is to let people use the social media and collaborate in finding the solutions. The winner gets Lady Gaga related presents.
Fair Trade Route Arnhem
23-5-2011
The Fair Trade Foundation of the Dutch city Arnhem made two routes through the city. The routes do lead you to all the shops and restaurants who sell Fair Trade products.
Martell Trunk
20-5-2011
Pinel & Pinel, (renowned malletier, luggage makers) and Martell, designed a cognac Trunk. Inside you will find the finest and most exclusive cognacs. Several trays contain silver cognac tools, crystal glassware and a humidor with sigars. For more information, take a look on the website of Martell. Tip; use code 1715 to discover all the secrets.
Heineken Invite
20-5-2011
The Heineken Invite is a clever bottle opener. Everytime you open a beer, the opener posts via bluetooth or internet a message on your Facebook wall to let people know you are having a party, and you are inviting your friends.
Your coffee always at the right temperature
19-5-2011
This stainless steal coffeebean makes sure the coffee is always on the right temperature. The coffeebean has temperature controlling material inside which absorbs the heat of the coffee and releases it slowly. Therefore it cools the coffee down when it’s too hot and reheats it when the coffee gets to cold.
No damage from online reviews
19-5-2011
ReviewPush allows owners of a business to stay on top of their reviews in an efficient way. There are so many user reviews sites, that it is more difficult for business owners to keep up with all of them. ReviewPush monitors most user review sites on a daily basis and alerts the business owner via a customized review report.
