ING Italy – Happy clients bring in new clients
4-8-2011
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
Inspiration from New York City
29-7-2011
Coffee biscuits inspired by the logo’s of a city or tourist spots, designed by Eleni Gianopulos.
Coffee in style with P-Cup concept
25-7-2011
A stylish coffee maker with cup dispenser. Designer Sueng Jun Jeong makes ‘traditional’ coffee making at the office appealing again. The name P-Cup is a contamination of paper cup + pickup and paper cup dispenser + coffee maker.
Share hotspots with friends via Whatser app
15-7-2011
Whatser launches a mobile hotspot sharing app in collaboration with Heineken. The aim is to share and recommend hotspots with the app instead of your actual location. Whatser is available for iPhone, Android (from 2.2 on) and Blackberry. (Hospitality) locations that want to inform their regular visitors can keep track for a small fee per month.
Unique concepts during the Amsterdam Bar Week
14-7-2011
Well known liquor brands and Amsterdam bars join hands to surprise the audience during the Amsterdam Bar Week from the 19th to the 23rd of September. A few concepts are already confirmed, others will develop over the next months. There is for example an exclusive Hennessey tastery in The Sopranos Piano Bar, a ‘Contreauversial’ make-over by Cointreau and Rob Peetoom in collaboration with Okura’s 23rd bar and a ‘Barista meets bartender’ evening with cocktail-coffee blends from Drambuie and Buscaglione in Little Buddha.
Sport for bartenders
13-7-2011
For everyone who sports for the social element there is the football cocktail shaker. The two parts lock tight and after a heavy match one can look forward to a well shaken cocktail.
Medical tea
11-7-2011
Tea is healthy. The creators make a statement by packing Rosy Lee’s Remarkable Remedy tea as medication.
Informative coaster
8-7-2011
Brasserie Sailors Inn, located in de Dutch village Bruinisse, launched new coasters, called the ‘Infoviltje’, to increase the (online) interaction with the guests. Guests can scan the QR-code on the coaster to obtain information about the company, the menu, the wine list or to leave a review.
Inspiration from 2009: Whisky Rocks
6-7-2011
You prefer your whisky cold, but not watery? Than try the Whisky Rocks. Keep these rocks in your freezer, and they will perfectly cool your drink.
Laundry with a cozy living room feeling
5-7-2011
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There is a one stop shop in Oslo that combines a stylish cafe, laundry and a library. The philosophy of the Laundromat concept is to offer a warm and friendly environment where you can meet a diverse mix of visitors on your laundry day.
