Destination Shibuya Station in Milan
11-3-2013
Fastweb, the second largest network in Italy, wants 20% of the Italian population to enjoy fast Internet via fiber by the end of 2014. This guerrilla action is set to announce the introduction. To visualize the speed Fastweb has created a unique experience in Milan: a trip to Shibuya Station, Tokyo within one stop of a subway station. Fastweb transformed the station in detail, displays, kiosks, audio information in Japanese and a Japanese audience. By using QR codes the experience could be shared through social media. Perhaps an idea for restaurants, to convert a bus stop into a mini-restaurant for one day and spoil the travelers?
Easy Morning Wiener Fruhstuck
11-3-2013
Viral by DDB-Tribal in Vienna, we only post it for those who have problems waking up especially on a Monday morning! An easy breakfast like this at McDonald’s looks really tempting.
Great, smaller portions for the same price
8-3-2013
In November 2012, 20 restaurants in São Paulo, Brazil, launched an initiative where their guest could choose for smaller portion sizes, while still paying the full price. ‘Satisfeito’ (‘Satisfied, in Portuguese) dishes were 1/3 smaller than the usual dishes. The money saved from serving these smaller dishes has been donated to the Instituto Alana, an organization fighting child malnutrition in Brazil. Satisfeito is a global movement that aims to alleviate child hunger and prevent food waste by providing restaurants and their customers with the chance to help organizations feeding starving children around the world.
LED light balloons
8-3-2013
These balloons are lighted by small LED lights. The LED lights are placed in the opening of the balloon and after that the balloon can be inflated (also with helium). The LED lights have multiple modes and are reusable. These illuminated balloons are great for decoration at a party, event or in a nightclub.
Wine list on the bottle
8-3-2013
The modern Greek restaurant ‘Lemonia’, located on the edge of Utrecht, presents their wine list in a special way. They put a wine bottle with a wine list label at each table. The label has a description of the wines and the price per glass / bottle.
Easter: Sea Beggars meal in an egg
7-3-2013
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the trend of the last year Special Easteregg. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail via tip@spronsen.com . Who knows your company might be on horecatrends.
Every year on April 1st the liberation of the Spanish occupation by ‘Sea Beggars’ is celebrated in Brielle, The Netherlands. During this day the people of Brielle wear historical clothing and they perform in the open air theater ‘the key to the city’. This year the activity coincides with Easter. Brasserie Hotel De Nymph serves the traditional ‘Sea Beggars’ meal consisting of marrowfats, bacon, fried onions, piccalilli, pickles, stewed meat and boiled potatoes. Because the festival coincides with Easter, Brasserie The Nymph combines Easter with the ‘Sea Beggars’ meal and serves the meal in egg shape.
Club Vie in Rotterdam reopened
6-3-2013
Club Vie in Rotterdam reopened its doors on Friday 1 March after a complete renovation. Our colleague Armand Sol was invited for the premiere and visited the venue. Club Vie is partly positioned under the ‘Willemsbrug’ and has two floors. The lower floor ‘The Jaxx’ has a nice river view and a ceiling that changes color. The upper floor has a dance floor and four different sitting areas on various levels. Because of the playful location of these sitting areas, the club breathes an intimate atmosphere that is not usual in other similar sized clubs. The LED lights are installed by InventDesign and provides a luxurious glance to the club’s interior.
Mountain Dew in the Netherlands
6-3-2013
PepsiCo introduced its world famous soft drink brand Mountain Dew in the Netherlands last week. The brand is known for its neon green packaging with a popping logo. Mountain Dew is a thirst quenching soft drink with a refreshing citrus taste and focuses primarily on a male target group between 16 and 24 years old. In the United States, the soft drink has been one of the largest fresh rank brands, but is now also available in the Netherlands in bottles of 0.5 L.
Bouquet of fruit
5-3-2013
Edible Arrangements sells bouquets made from fresh fruit. The ‘confetti fruit cupcake’ is a festive bouquet of fruit in different forms with cupcakes. For the cupcake, a pineapple is shaped in a cupcake, dipped in white and brown chocolate and topped with festive sprinkles. The cupcake-shaped pineapple is arranged in a cupcake holder together with other fresh fruit. The ‘confetti fruit cupcake’ is a cheerful bouquet to serve for dessert or breakfast. Edible Arrangements has many outlets in America (more than 1.000), but also in the Far East, Middle East and Italy.
Truffle eggs
5-3-2013
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the action of the last year by The Cavendish Hotel. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail. Who knows your company might be on horecatrends.
These truffle eggs are fun to serve as dessert during the Easter dinner. Or wrap the truffle eggs up in a box as a personal gift. The classic chocolate truffle recipe is from chef Chris Horridge. Watch the recipe here.
