Rococo des Fleurs | Gastronomy Extravaganza
8-4-2022
On May 13, 14 and 15, pop-up restaurant ‘Rococo des Fleurs’ will open its doors. An exclusive culinary, colourful experience styled by master florist Menno Kroon. In his ‘Oranjerie’ – hidden between the orchards of Cothen in the province of Utrecht – some of the best Michelin-starred chefs of the Netherlands, Ron Blaauw, Dennis Huwaë and Hans van Wolde will create ‘the taste of seduction’ pop-up dinners. Concert pianist Iris hond will enrapture guests with her grand piano music and a number of international club DJs will lace the evening with modern jazz, lounge and deep house. Rococo des Fleurs partner Bentley Leusden will facilitate pick-up & drop-off of guests.
Reading Time: 2 minutes
The Queen’s Ball | The Bridgerton Experience in Los Angeles
7-4-2022
The Bridgerton Experience is a 90-minute immersive experience that started March 24 at the Millennium Biltmore Hotel in Los Angeles and will continue through the Summer. An event that will be the talk of the town and mark the beginning of the much anticipated social season. Guests will be transported to England’s Regency-era London for a live concert by a string quartet playing Bridgerton’s memorable soundtrack. Alongside the music, attendees will interact with high society aristocratic characters to relive and participate in much-loved moments from Netflix and Shondaland’s hit series.
For fans of the Netflix series Bridgerton: if you’re traveling to the Los Angeles area, you could immerse yourself in the Bridgerton world… But they also invite you to visit the experience in Chicago, Washington DC and Montréal. The only requirement is that you need to be 21+ of age with a valid ID.
2 minutes read
Trends we spotted | Week 13
4-4-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles and amongst others three Instagram posts we spotted, the special branding of Mr. Charlie’s in Los Angeles with their red/yellow colors as well as the upside down smile. And Miss Crispy Rice who recently opened inside the Oasis Wynwood in Miami, serving crispy rice sushi!
Another Instagram post that we really love is one from Paris where restaurant La Bourse et la Vie hired 3 refugees from Ukraine and changed their cuisine and their name in Le Borscht et la Vie as of yesterday for 2 months.
Dubai is the 36th destination which will have its own Guide MICHELIN! The first selection of restaurants will be revealed in June. And McDonald’s USA surprises fans with unexpected Szechuan Sauce drop. Great idea a limited time offer of products from the past, which product would you bring back?
SALSA SHOP is a fast growing brand of fresh Mexican food restaurants, they recently opened the 10th restaurant in the Netherlands and they have big dreams for Europe. And a great initiative of Culinair Leiden in our hometown, a 6.5 km long festive ribbon of tables along the Singelpark route on 25 and 26 June 2022: Singelpark Dinner.
Restaurant commerce platform, GoTab, recently announced that it is partnering with Mastercard to transform the digital checkout experience in hospitality venues across the US with the implementation of Click to Pay.
Trends we spotted | Week 12
29-3-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others the Bjarke Ingels Group, they unveiled a treetop hotel room in Sweden covered with 350 bird houses. And the 25hours Hotels introduce a 4-day working week in Germany, Austria and Switzerland.
Some openings: The Big Mamma Group will open Giorgia Trattoria in Munich this summer and today (March 28) the fourth Gucci Osteria will open in Seoul. In Berlin the new Café Camaleon opened, it’s an all-day casual dining concept at the Casa Camper Berlin. Camper is a famous shoe concept from Spain.
Come 2025, the way Parisians commute will change with the launch of Câble 1, Paris‘ first urban cable car. The new 4.5-kilometer line will connect suburbs in the city’s southeast to the Metro system. And a link to great images of the high-end breakfast all day concept in Berlin: Frühstück 3000.
Starbucks and Volvo will build an EV charging network from the Colorado Rockies to their Support Center in Seattle. And Portland in Oregon will get the first sports bar dedicated to women’s games: The Sports Bra.
Sheraton Amsterdam Airport Hotel and Conference Center | Brand transformation revealed
28-3-2022
Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands recently unveiled the renovated Sheraton Amsterdam Airport Hotel and Conference Center. Over the past year the hotel has been through a major renovation to create a new environment that creates an intuitive and holistic experience with places for people to connect, be productive and feel part of a community. Sheraton Hotels & Resorts is currently undergoing a brand transformation at properties across the world, and Sheraton Amsterdam now showcases this new vision as one of the very first hotels in Europe.
On 16 March, we enjoyed a tour of the hotel – with fun details for meetings such as origami plane folding and binoculars in the suites for spotting planes. And we enjoyed tasting some delicacies of what is served from Commune Restaurant, The Gate Bar & Stripes Restaurant. To celebrate the transformation of the hotel, Sheraton Amsterdam Airport created a special opening offer to experience the renovated Sheraton guestroom, including access to the Sheraton Club and a welcome drink in Commune.
Reading time: 4 minutes.
ORGANICS by Red Bull |New Innovative Flavors
15-3-2022
It’s finally time again to socialize with friends on the patio with a cocktail, spritzer or a mocktail. The demand for exciting drinks that don’t leave you hungover is growing and the #sobercommunity is on the rise. ORGANICS by Red Bull joins this demand: this spring, the alcohol-free and premium organic soda ORGANICS by Red Bull will be back in full force in the Dutch hospitality sector. In addition to the five existing flavors, three new flavors have been added, each with their own unique character: Purple Berry, Black Orange and Ginger Beer.
We recently tasted the three new flavors. Delicious, fresh and not too sweet. We love to picture ourselves with a cold glass in the sun on a terrace. The Ginger Beer flavor is nice and spicy and you can clearly taste the ginger. The ladies especially enjoyed the light sweetness of the Purple Berry.
Reading time: 1 minute
The Spring Summer ’22 Collection by Frites Atelier | ‘Arabic Baba & Feta’ Fries
14-3-2022
Inspired by spring and summer, co-founder and culinary creator of Frites Atelier Sergio Herman has created fresh, summery taste sensations. The flavors will give you the feeling of a summer in Italy or deep into the Arabian fairy tale of a thousand and one nights. The influences of the various cultures and cuisines come to the fore in the new specials. The specials ‘Arabic Baba & Feta’ as well as the return of our seasonal specials: ‘Sea Nori’, ‘Parmasan & Basil’ and a whole new tasty snack, the ‘Fish Burger’. Starting this week, Frites Atelier will serve the very latest Spring Summer Collection.
Fries are the main snacks in the Netherlands, we have ‘snackbars’ where you can order a simple portion of fries with or without mayonnaise, or other sauces and of course other snacks like our famous ‘kroketten’. Since a couple of years we have the culinary expert, chef Sergio Herman (has and had several Michelin star restaurants), who creates culinary specials, for the fancy snackbar/restaurant chain Frites Atelier. His Spring/Summer ’22 collection even has a fries ‘Arabic Baba & Feta’! If you want to enjoy a culinary portion of fries, visit one of their locations in The Hague, Antwerp, Brussels, Ghent and Designer Outlet Roosendaal. Worth a detour!
reading time: 2 minutes
Trends we spotted | Week 10
11-3-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
Featuring links this week to articles including the launch of North America’s 50 Best Bars, by Perrier and the presidential suites at some Ritz-Carlton hotels will be turned into First Lady suites, named after the series with the same name on SHOWTIME.
China is getting 350 new Accor hotels, divided among the various brands of Acccor. And if you are in Paris, drop by the Broadway Caffe where you can dine in an iconic yellow taxi and be seated a swings!
Fast Casual Restaurant Shake Shack is going to test whether letting people pay with cryptocurrency attracts more young visitors. And the Michelin Guide Germany this year has more stars than ever, a whopping 327 with a new 3 Michelin star restaurant, restaurant Schanz in Piesport!
DAD in London delivers vegan dishes for less than £5. All meals come in compostable packaging and are delivered by bicycle. And also in London, in Soho opened The Thin White Duke Bar, inspired by David Bowie.
DB collection | Fashionable work sneakers by Bata Industrials
10-3-2022
Bata Industrials is launching the DB collection of work shoes in collaboration with Beekman Group. This fashion collection consists of stylish safety sneakers designed by top designer Dyanne Beekman (DB). The first series of the DB collection consists of three work sneakers in Black, White and Black and White. Each of them are eye-catchers under any business outfit. The trendy DB.01 sneaker is feather light and offers excellent support and comfort for good stability. It has high-quality grip and slip resistance, even above the European safety standard. The sneaker is antibacterial and washable for maximum hygiene. It is available for women and men, EU size 35/48.
3 minutes read
Inspiration for the National Pancake Day on March 18 in the Netherlands
8-3-2022
While in America and England the date for the annual Pancake Day coincides with Mardi Gras (fat Tuesday after Carnival, the evening before fasting starts) and Shrove Day, we here in the Netherlands celebrate our National Pancake Day on March 18 2022. Because the dates differ, owners of pancake restaurants can use inspiration from the pancake days in England and the USA! Our colleague Jesse Oldenburg has created a list of inspiring promotions and tasty pancake recipes! If your pancake restaurant has a cool initiative for pancake day, we would love to hear it, but we also like to hear if you picked up one of the initiatives below!
3 minutes read
Rococo des Fleurs 
Rococo des Fleurs - Ron Blaauw - credits Mark Koolen
Rococo des Fleurs - Dennis Huwaë
Rococo des Fleurs - Hans van Wolde
Rococo des Fleurs - Iris Hond and DJ Berber Esha
Rococo des Fleurs - DJ Hans Stroeve 
Rococo des Fleurs - DJ Propulsive
