Young entrepreneurs & new concepts | DILEMMA Kitchen, THE BUTCHER Smashed Burger and the Sojubar
22-4-2025
Every day we spot fun, new concepts. This week a creative breakfast, lunch and coffee concept in Breda: DILEMMA Kitchen, another new smash burger concept this time from the THE BUTCHER chain in Amsterdam and a new location of the Sojubar at the Westfield Mall of The Netherlands in Leidschendam.
DILEMMA Kitchen by Emma Hopstaken opened in Breda in January, she provides private dining, catering, pasta workshops and breakfast and lunch on Friday and the weekends. The Sojubar in the Mall opened last week, they serve K-food and drinks (possibly a cocktail with Soju). And THE BUTCHER Smashed Burger is the chain’s first outlet where they specialise in the trendy smash burgers. This location will open its doors on April 28th on the Albert Cuypstraat!
We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!
2 minutes read
Trends we spotted | Week 16
18-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
- The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
- McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
- The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
- Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
- A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
- And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
- Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
- Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!
Enjoy reading!
Heinz Trade-Up in Dubai| From sachet clutter to ketchup upgrade
18-4-2025
Heinz Trade-Up in Dubai is tackling a common household dilemma: the overflowing kitchen drawer filled with unused ketchup sachets. A recent survey by Heinz revealed that 70% of UAE residents have unwanted ketchup sachets at home, with nearly half admitting to having 5–10 sachets scattered around. Over half of the respondents described this as frustrating, and 60% said they’d be more likely to use the sachets if they were Heinz.
We think a decluttering of ketchup sachets – or any other sachet – might work here in Europe as well! 
It’s a fun variation on the Heinz Pickle Switch that stood in Rotterdam.
1 minute read
Limited edition Frickles at Burger King® Germany | Fricklemania
15-4-2025
While stock lasts: as of today, you can enjoy fried pickles (Frickles) at Burger King Germany! Have you ever tried Frickles? The viral snack on social media internationally is now brought to Germany by Burger King®.
1 minute read
Young entrepreneurs & new concepts | Restaurant Terroir Grand Cru, Drippy’s and Jahagir’s Kitchen
15-4-2025
Every day we spot fun, new concepts. This week, two new restaurants, in Hulst and Amsterdam and a second location for the smashburger concept Drippy’s in Rotterdam. A new meeting place on the Oude Binnenweg! Fine dining restaurant Terroir Grand Cru, opened in Hulst early January. In the heart of the southern region Zeeuws-Vlaanderen, chef Colin de Moor serves the flavours of this region combined with influences from further afield. And on the Amstelveenseweg in Amsterdam, Jahagir’s Kitchen opened in February. The Jahagir brothers serve the rich, diverse flavours of India with a modern twist.
We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!
2 minutes read
Trends we spotted | Week 15
14-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Hedonism Wines creates an ‘eggcelent Easter display’ – they’re definitely ready for the Easter Season. Does your restaurant have Easter decorations?
- The Big Egg Hunt comes to Canary Wharf this Easter – a free art trail organized by conservation charity Elephant Family in collaboration with Clarence Court.
- Duke’s Mayonnaise teams up with chef Mason Hereford. Together they are launching limited-edition kitchen tools. This year a deviled egg tray and a mayo spatula. Inspiration?
- Subway® teams up with Doritos® for another unexpected and limited available footlong innovation: Footlong nachos.
- Berry Espresso, created by Di Pacci Coffee Company. Check out how they create an espresso with a touch of berry flavour in Australia.
- Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market.
- The Handwritten Collection will open new hotels in Amsterdam, Grand Canal Boutique Hotel, and Le Marin Boutique Hotel in Rotterdam.
- SPROOMZ is the new name for the Dutch mushroom producer Oakfield and they have international ambition.
- And the SALSA SHOP opened their flagshipstore in the Reguliersbreestraat in Amsterdam, it’s their 17th location in the Netherlands and they also have international ambition.
- As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris.
- Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a curated lineup of the best chefs, restaurants, brands and entertainment will make its debut in New York City.
Enjoy reading!
NONNA MAMMA | Bringing the Heart of Italian Tradition to Selfridges Foodhall
14-4-2025
Step into a world where time-honoured Italian recipes come to life. NONNA MAMMA is a new concept dedicated to the cherished culinary traditions of Italian grandmothers. Now available at the iconic Selfridges Foodhall, 400 Oxford Street. NONNA MAMMA is the perfect destination for anyone seeking an authentic and flavourful dining experience—whether during a lunch break or as a takeaway treat to enjoy at home.
1 minute read
Pizza Hut introduces an exclusive Pizza Caviar Bump Box
10-4-2025
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that transforms the fine dining trend into something completely unexpected. Caviar has been elevating some of the world’s most beloved comfort foods with the unexpected hi-low pairings popping up in upscale restaurants and gracing social feeds across the country. In true Pizza Hut fashion, the brand asked: why just place caviar on your pizza when you can reimagine it entirely and create a bold new food category? Inspired by the rise of ‘caviar bumps’, these bite-sized caviar pearls are made to taste like pepperoni and designed for dipping, dunking, and bumping. Available exclusively at the Pizza Hut located at 932 8th Avenue in New York City from today until April 12th from 4-8pm, while supplies last.
1 minute read
Young entrepreneurs & new concepts | Granelli, ‘Bij Daaf & Maan’ and Café de Gaper
8-4-2025
Every day we spot fun, new concepts. This week, three new concepts, in Scheveningen and two in our “own” city of Leiden. After successful establishments at Market 27 and Market 33, two urban food stations in Amsterdam, Granelli is now also serving its artisanal Italian dishes in the lively Foodhall Scheveningen. ‘Bij Daaf & Maan’ is a cosy coffee and lunch shop in a characteristic corner building on the Nieuwe Rijn in Leiden, where you can enjoy creative coffees, fresh tea and local sweets. And late last year, Café de Gaper opened at Rapenburg 97 in Leiden. And there they are making guests happy with delicious food, fine wines, affordable and a casual ambiance.
We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!
2 minutes read
A new sustainable initiative by Bird Brewery | 1 litre of beer = 1 m² of nature
7-4-2025
A new, sustainable initiative by Bird Brewery: 1 litre of beer = 1 m² of nature. Having planted over 145,000 trees, the focus shifts to preserving fragile, endangered nature. With the help of IUCN NL, local partners worldwide will purchase one square metre of nature for every litre brewed by the sustainable brewery and ensure its continued protection. This is how Bird Brewery – together with its fans – very concretely contributes to a greener world.
2 minutes read
