Trends we spotted | Week 25
24-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
German Maritim Hotel group has signed a new 50-year lease with Union Investment for the biggest integrated congress hotel in Europe, The Maritim Hotel, being developed in Amsterdam North, close to the River IJ and opposite the city’s central railway station across the waterway.
Celebrating a milestone 50th anniversary, European-born brand Le Méridien brings glamour back to travel with renovations across its global portfolio. And SkyDrop and Domino’s gear up to launch a commercial drone delivery trial in New Zealand.
Hard Rock International commences partnership with GEK TERNA Group to create a luxury resort and Casino in the Heart of the Athens Riviera. Hard Rock Hotel & Casino Athens is set to open in 2026. And a Heritage Market by Starbucks opened in Seattle, showing the past, present and future of coffee and their community.
KFC US unveils innovative new ‘finger sporks’ to make its side orders as finger lickin’good as its fried chicken. And NIPA Capital & Conscious hotels join forces for sustainable growth of this chain in Europe.
Organic wine form The Good Wine provides one thousand times more clean drinking water in cooperation with Water Made Blue. And the two Fletcher Hotels at Rotterdam The Hague Airport introduce a package deal: ‘The super relaxed travel package’.
In the category Catering, cleaning, security and various business services of the MT500, Hutten is number 1 this year. The MT500 is the reputation research for Dutch companies, based on the opinion of managers, decision makers and executives.
Het Blauwe Tientje | Beer for the 10th anniversary of De Biertuin
23-6-2022
With now three locations, De Biertuin is a household name in Amsterdam. This year they celebrate their tenth anniversary. In honour of this they have joined forces with Two Chefs Brewing and labelled their own beer: Het Blauwe Tientje (The Blue tenner). They are also celebrating by giving away gifts via their Instagram account, a party on Sunday the 26th of June, and a 10-year burger.
LIGHTYEAR-experience at Novotel
23-6-2022
Novotel, in collaboration with Disney and Pixar, is excited to announce an intergalactic campaign to celebrate the launch of LIGHTYEAR, beginning on June 16 and continuing throughout the summer. LIGHTYEAR is a family-friendly animated adventure that tells the origin story of the heroic space ranger, Buzz Lightyear. Novotel will delight its guests, fans, and followers with special offers, surprises, and fun activities inspired by the film at hotels across more than 50 participating countries around the world. Novotel’s multi-film collaboration with Disney and Pixar has already successfully celebrated the launch of three previous films: ONWARD, SOUL and LUCA.
Children get an assortment of Disney-Pixar’s LIGHTYEAR colouring pages, games, stickers and, on request, a star projector that transforms their room into an unworldly space. But you can also take photos as Buzz with an exclusive Snapchat Lens or pose with a digital Buzz in the lobby via an augmented reality photo shoot. And of course, you can win prizes on their social media.
Project ‘Ingelijst’ expresses gratitude to the hospitality industry in Rotterdam
21-6-2022
Nine striking heads adorn beer bottles and pub walls. According to the beer brand Vedett, it is often the staff that makes the difference. That smile you get for free with your beer, the listening ear behind the bar and the good conversations between orders. After years of lockdowns and uncertainty, it is important to thank these indispensable people. Because they are here again. Because they exist. And because they make every day just that little bit better. Project ‘Ingelijst’ (Framed) is the name of a creative project that started last year in Utrecht and was created especially to put hospitality workers in the spotlight after the corona crisis. In collaboration with the beer brand Vedett, young illustrator Libra Telako immortalized nine people in Utrecht and now nine giants in the hospitality industry in Rotterdam with her colourful and striking style.
Trends we spotted | Week 24
20-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about the Michelin stars in South Florida, with COTE Miami amongst them. And in Russia opened the old McDonald’s stores under the name Vkusno & tochka’.
DoubleTree by Hilton Amsterdam Central Station offers employees a VanMoof e-bike for one euro a day. And Swingers, the crazy golf club in London, Washington and New York, has reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere.
Recently the 50 Top Pizza list in the USA was published, with nine restaurants from New York! We congratulate the winner: New York’s Una Pizza Napoletana. And vending machines of Subway are hitting the market.
An official ‘Golden Girls’ Kitchen pop-up is coming to Los Angeles this summer and TiNDLE, the plant-based chicken brand, is now available at all ‘Veggie Grill’ restaurants in the USA.
Panera helps guests stay charged for the longest day of the year with the limited edition ‘Charged Up Cup’, that will charge your phone while you simultaneously enjoy an energy boost from Panera’s new Charged Lemonades.
Shaffy Restobar in Amsterdam welcomes a new chef de cuisine: Koji Miyahira. He is adding an Asian twist to the menu. And in the ‘Learn to Taste’ series by Bird Brewery this month the difference between their Ekster and Ekstera beers.
Pop-up restaurant SterkWater introduces visitors to Fort Giessen in a culinary way
17-6-2022
In July, you will have the opportunity to discover the Dutch Fort Giessen in a culinary way. From 7 to 31 July, travelling pop-up restaurant SterkWater, a catering experience that brings the hidden stories of the Dutch Waterline to life, will take place here. At Fort Giessen, visitors will be taken on a culinary evening full of stories, delicious food and music. With a menu inspired by the fortress, SterkWater lets you experience Dutch history in a very special way.
Guests are offered a full dinner including drinks and an evening of music and experience. All information and tickets can be found on the website.
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Pika Fest | New hot sauce festival on June 25
17-6-2022
Amsterdam has the first edition of Pika Fest on June 25th! A new free, sustainable and community driven hot sauce event featuring local hot sauce producers. Pika Fest welcomes heat seekers from Amsterdam and around the world to celebrate the ‘pikante’ way of life all together with Pika Fest. Enjoying hot sauce, snacks, music and drinks.
How about BBQ Bowls this summer? | Limited release by Sonny’s BBQ
14-6-2022
Sonny’s BBQ, an industry leading BBQ restaurant in the USA, recently announced the launch of their new BBQ Bowls, showcasing the brand’s innovation, value, and culinary expertise. For a limited time, guests will have the ability to build their own BBQ Bowl or choose from three specially crafted Pitmaster Select Bowls: Classic BBQ, Kickin’ Chicken, and Smokin’ Brisket. BBQ Bowls will be available at all Sonny’s locations as from June 13.
Poké Bowls are very popular in the Netherlands and even wok food is served in bowls nowadays. Even all kinds of breakfast bowls, like for example a smoothie bowl or an acai bowls. Would you like to try a bowl with Sonny’s BBQ dirty rice or mac and cheese, vegetables and meat? Or serve a BBQ Bowl at one of your barbecues?
Restaurant Noor (*) in Groningen gives students 50% discount
14-6-2022
Restaurant Noor in the city Groningen in the north of the Netherlands has recently been awarded with a Michelin star and is giving students a 50% discount on their entire bill this fall. Owners Marleen and Jeroen Brouwer want to make dining in a top restaurant more accessible to students and thus invest in potential guests of the future. The student offer runs from September through December 2022 and is valid every second Tuesday of the month.
#GoLocal | Artisanal spirits from the Netherlands
14-6-2022
In recent years, we have spotted a lot of new artisanal spirits in the Netherlands. We have written about the Jongens van Oud West (the Boys of Oud West) who produce Orancello, orange-based Limoncello, and about Voerman Vieux, whose vieux is served straight up with ice cubes or used in cocktails. And about Pink Willem, the first Dutch rosé vermouth based on rhubarb, raspberry and matching botanicals and about the canned cocktails by Amsterdam-based brand Kever Jenever. We also wrote about the sustainable limited edition Hemelwater jenever by Hooghoudt: the distillery from Groningen succeeded in producing jenever from rainwater in 2021.
Below a list of more artisanal drinks!
Conscious hotels is going to expand in Europe
Finger Sporks at KFC
Fletcher Hotel Rotterdam -Airport
Pike Place - Heritage Market Starbucks - credits Joshua Trujillo
SkyDrop Delivery Drone
The Good Wine collaborates with the Made Blue Foundation
Topping out Maritim Hotel Amsterdam
 in Groningen gives students 50% discount)
