Spiderman as window cleaner
Just before the opening of the new Mövenpick Hotel in Dubai, the hotel used a special window cleaner: Spiderman.
Just before the opening of the new Mövenpick Hotel in Dubai, the hotel used a special window cleaner: Spiderman.
A Korean icecream shop has created a playful action for his 37th anniversary. On the paper packaging of the ice cream cones is a image of a head, making the ice cream the hair of the head. The inside of the package contained a coupon for a haircut.
Sportbrands and beer are not often related. Puma however, launches a special “Unity beer” with the upcoming world cup in South Africa in Mind.
The Hamburger Inn in Ohio has found a creative way to generate additional income. Both the glassware and the menus contain ads from local businesses.
Restaurant Klein Paardenburg in Ouderkerk aan de Amstel caused a stir by sending a mailing with the picture above included. Many regular guests contacted the restaurant immediately to ask if the restaurant was for sale. It was a promotional stunt, in cooperation with a real estate broker offering 3 -, 4 – and 5 – course menus. The restaurant itself was ofcourse not for sale.The stunt was created by Lennert Rietveld, Van Spronsen & Partners horeca-advies.
Vin Service is a delivery service in Leeuwarden, The Netherlands, for chilled beer, wine, soft drinks, chips and liquor. They also rent out party tents, BBQ’s and DVD players. They are open from Wednesday through Saturday from 8:00 p.m. to 1:00 and Sunday from 8:00 p.m. to 0:00. To create name recognition, they did most of their promotion through the social network Hyves.
KLM Royal Dutch Airlines introduced new seats in the economy class with a remarkable marketing campaign. The posters show passengers whithout seats, as if they are floating.
Last March in Boston a “winter” restaurantweek was organised. This restaurantweek wasn’t only meant to eat out good and cheap, one could get discount for cinema- or theatretickets as well.
Hamburger restaurant ‘Norms’ came-up with a really nice commercial to focuse the consumers attention at Twitter and Facebook.
Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.
With ambitions to double innovation, Taco Bell is sharing exclusive insights into its plan to R.I.N.G. The Bell for winning in the years ahead! The read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Just before the opening of the new Mövenpick Hotel in Dubai, the hotel used a special window cleaner: Spiderman.
A Korean icecream shop has created a playful action for his 37th anniversary. On the paper packaging of the ice cream cones is a image of a head, making the ice cream the hair of the head. The inside of the package contained a coupon for a haircut.
Sportbrands and beer are not often related. Puma however, launches a special “Unity beer” with the upcoming world cup in South Africa in Mind.
The Hamburger Inn in Ohio has found a creative way to generate additional income. Both the glassware and the menus contain ads from local businesses.
Restaurant Klein Paardenburg in Ouderkerk aan de Amstel caused a stir by sending a mailing with the picture above included. Many regular guests contacted the restaurant immediately to ask if the restaurant was for sale. It was a promotional stunt, in cooperation with a real estate broker offering 3 -, 4 – and 5 – course menus. The restaurant itself was ofcourse not for sale.The stunt was created by Lennert Rietveld, Van Spronsen & Partners horeca-advies.
Vin Service is a delivery service in Leeuwarden, The Netherlands, for chilled beer, wine, soft drinks, chips and liquor. They also rent out party tents, BBQ’s and DVD players. They are open from Wednesday through Saturday from 8:00 p.m. to 1:00 and Sunday from 8:00 p.m. to 0:00. To create name recognition, they did most of their promotion through the social network Hyves.
KLM Royal Dutch Airlines introduced new seats in the economy class with a remarkable marketing campaign. The posters show passengers whithout seats, as if they are floating.
Last March in Boston a “winter” restaurantweek was organised. This restaurantweek wasn’t only meant to eat out good and cheap, one could get discount for cinema- or theatretickets as well.
Hamburger restaurant ‘Norms’ came-up with a really nice commercial to focuse the consumers attention at Twitter and Facebook.
Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.
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