Cognac boutique
31-3-2010
At the international airport of Hong Kong a Martell cognac boutique opened. This is the second shop by Martell cognac. The shop is very tastefully furnished as a boutique and also gives the customer the chance to actually taste the cognacs.
March 20th: Macaron day
21-3-2010
For the fifth consecutive year master pastry chef Pierre Hermé organized Le Jour du Macaron. New York participates for the first time this year where the day is called “Macaron Day” at the initiative of François Payard, chef and owner of Chocolate Bar François. Who will follow in The Netherlands?
‘Glow in the dark’ tablewear
19-3-2010
Philips Design has developed tableware, in collaboration with the Spanish restaurant Arzak, that responds to food with light.
Twitter can be profitable
11-3-2010
With Twitter you can earn money. Those who do well, often earn much money. With that message and a new book (Twitter with result) Dick Raman tours through USA and The Netherlands. “Companies that do not know what Twitter, Facebook and other social networks already mean, are lost”. According to Raman ‘social networks’ are the way to approach the customers.
Lays; Create your own flavor
10-3-2010
Lays popato chips fans can invent their own new flavor. The flavor with the most votes will be put into production, and the inventor gets € 25.000, = + 1% of sales.
Tapwater in hotels and restaurants
8-3-2010
With the website www.drinkkraanwater.nl Tom Niekamp and Tetsuro Miyazaki are trying to get attention for drinking tap water. Tap water is much better for the environment than bottled water. It saves mountains of waste, and is cheaper. Especially for the hospitality industry it will be difficult to join this trend, as they make money selling bottled water. However, according to the men is also a way for the hospitality entrepreneurs to demonstrate their ‘green’ business.
Olympic Ski Jump at tram stop in Amsterdam
8-3-2010
Agency Media Republic created this advertisement for Samsung in collaboration with 2010 Amsterdam and JCDecaux. At a tram stop in Amsterdam, people can wait while virtually ski-jumping. The video is then sent to you by email.
Political party for coffee
5-3-2010
Douwe Egberts cleverly anticipates on all the political drama of recent weeks. Look-alikes of prime-minister Balkenende and former minister of Finance Bos, asked the real Balkenende and Bos to vote for their favorite coffee. This action is part of the campaign ‘Party for the coffee’. With this campaign, Douwe Egberts is trying to convince companies and employees to choose good coffee at work.
Creative citymarketing
4-3-2010
Perhaps the smallest pop-up hotel as a promotional stunt for the city of London. The caravan, which is nine meters, has everything you would expect in hotel, from a check-in desk to a bathroom. People who are interested may participate in a competition om March 7th. The winners will stay in the caravan from March 15th to 19th.
Wheelchair or bagage trolley?
25-2-2010
At the airport of Sao Paulo, Brasil, these luggage carts are available. By the image of the Paralympic athlete it looks as if a wheelchair is pushed forward. Howerver, this is a fund raising campaign for athletes. So that they are able to attend the paralympics.