Tapwater in hotels and restaurants
8-3-2010
With the website www.drinkkraanwater.nl Tom Niekamp and Tetsuro Miyazaki are trying to get attention for drinking tap water. Tap water is much better for the environment than bottled water. It saves mountains of waste, and is cheaper. Especially for the hospitality industry it will be difficult to join this trend, as they make money selling bottled water. However, according to the men is also a way for the hospitality entrepreneurs to demonstrate their ‘green’ business.
Olympic Ski Jump at tram stop in Amsterdam
8-3-2010
Agency Media Republic created this advertisement for Samsung in collaboration with 2010 Amsterdam and JCDecaux. At a tram stop in Amsterdam, people can wait while virtually ski-jumping. The video is then sent to you by email.
Political party for coffee
5-3-2010
Douwe Egberts cleverly anticipates on all the political drama of recent weeks. Look-alikes of prime-minister Balkenende and former minister of Finance Bos, asked the real Balkenende and Bos to vote for their favorite coffee. This action is part of the campaign ‘Party for the coffee’. With this campaign, Douwe Egberts is trying to convince companies and employees to choose good coffee at work.
Creative citymarketing
4-3-2010
Perhaps the smallest pop-up hotel as a promotional stunt for the city of London. The caravan, which is nine meters, has everything you would expect in hotel, from a check-in desk to a bathroom. People who are interested may participate in a competition om March 7th. The winners will stay in the caravan from March 15th to 19th.
Wheelchair or bagage trolley?
25-2-2010
At the airport of Sao Paulo, Brasil, these luggage carts are available. By the image of the Paralympic athlete it looks as if a wheelchair is pushed forward. Howerver, this is a fund raising campaign for athletes. So that they are able to attend the paralympics.
Spiderman as window cleaner
24-2-2010
Just before the opening of the new Mövenpick Hotel in Dubai, the hotel used a special window cleaner: Spiderman.
Nice marketing idea by icecreamshop
24-2-2010
A Korean icecream shop has created a playful action for his 37th anniversary. On the paper packaging of the ice cream cones is a image of a head, making the ice cream the hair of the head. The inside of the package contained a coupon for a haircut.
Sportsbeer
21-2-2010
Sportbrands and beer are not often related. Puma however, launches a special “Unity beer” with the upcoming world cup in South Africa in Mind.
Advertisement on beerpints
21-2-2010
The Hamburger Inn in Ohio has found a creative way to generate additional income. Both the glassware and the menus contain ads from local businesses.
Restaurant for sale?
21-2-2010
Restaurant Klein Paardenburg in Ouderkerk aan de Amstel caused a stir by sending a mailing with the picture above included. Many regular guests contacted the restaurant immediately to ask if the restaurant was for sale. It was a promotional stunt, in cooperation with a real estate broker offering 3 -, 4 – and 5 – course menus. The restaurant itself was ofcourse not for sale.The stunt was created by Lennert Rietveld, Van Spronsen & Partners horeca-advies.
