Iamsterdam iPhone app

17-6-2010

The Iamsterdam Card is now available as iPhone app. The app enables tourists to obtain information about attractions and immediately see where the I amsterdam Card gives discounts.

Coca Cola cheers

12-6-2010

In Johannesburg Coca-Cola has designed a 17 meters high cheering male, from empty crates. Keeping the upcoming World Cup in mind it’s a very nice marketing stunt.

STAC2 cocktails by Moet & Chandon

8-6-2010

Especially for the release of Sex and the City 2, Moët & Chandon made these 4 cocktails, inspired by the ladies from the movie. The cocktails are named: The Fashionista, The Socialite, The Player and The Bombshell.

3D product promotion by Samsung

22-5-2010

 

After Nespresso, Samsung used a 3D animation for a product presentation. This time in our own capital, Amsterdam, using one of the most famous buildings in Amsterdam, the “Beurs van Berlage”.

Social media ice cream vendor

21-5-2010

Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.

Meat from a vending machine

20-5-2010

Izarzugaza is a highly respected butcher in northern Spain. While the meat is prepared traditionally, the marketing techniques are state-of-the-art. Last year he started selling online and ordering via touch screen, this year they installed a 24-hour vending machine, filled with the best meats, according to the season.

Not going to South-Afrcica but still want to be at the stadium?

17-5-2010

Can’t afford a ticket to South Africa? Or just not such a huge fan? There is still a possibility to watch yourself on TV. You can buy a spot on the banner of www.hetoranjespandoek.nl, which will be displayed at the match The Netherlands-Denmark. So your face will still star on TV.

Bully the competition

16-5-2010

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If you’re always standing in the shadow of the big competitor, what can you do? Seattle’s Best Coffee has the answer. Take out the competition by taking over their office. How? Watch the YouTube video.

Creative marketing really works

15-5-2010

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 This Thai producer of soda water could not break through in Thailand. Until they came up with this marketing stunt. In the months following after that stunt, sales rose from 200,000 bottles to 1,000,000 bottles. View the marketing stunt on YouTube.

Coca-Cola Happiness Machine

12-5-2010

 “Share the happiness”, have fun with a vending machine and a lot of students. Capture the reactions on camera and you have a wonderful advertisement, to use in social media.

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