Flashmob by Eazie

15-7-2010

The healthy fast food chain Eazie is celebrating their 5 year anniversary. People can win serveral prices, but Eazie also organizes promotional campaigns. watch the video for a flashmob, organized by Eazie.

The Lobster pusher

13-7-2010

 

Lobster sandwiches are sold as if they were drugs. Watch the movie!

 

Open kitchen at French club

12-7-2010

On Monday night it’s ‘open kitchen’ night at nightclub Le Troisième Lieu, where amateur-chefs can cook for guests. Dinner costs € 12,=. This concept was spotted before, but then the chef had to bring his own guests.

D&G Martini drink

9-7-2010

The Italian design duo Dolce & Gabbana developed a new drink, in collaboration with Martini. The new drink will be reveiled during Milan’s fashion week and will be in the style of the 20th anniversary of the male collection of D&G.

Strawberrymob on July 4th

3-7-2010

Strawberries are a popular fruit. Yet there is a big difference in flavor between different species. To promote the taste of strawberries Jan Robben, organized the first strawberrymob in Amsterdam. The discussion on Twitter is in full swing. So all foodies… gather in Amsterdam on the 4th of July for the first strawberrymob!

Tweet to Johannesburg

28-6-2010

Because of the World Cup, Nike has a new action. Through social media like Facebook and Twitter, people can send a message, containing an endorsement for their favorite soccer player, which is shown on a large screen on the Life Centre in Johannesburg. This screen, which is half the size of a soccerfield, shows the message with a corresponding animation. After showing the message, the transmitter receives a message containing a picture of her/his headline on the screen. The same technology can be used in a nightclub or a festival.

Nice stunt from Supor

25-6-2010

Supor has created a funny marketing stunt to promote their new wok, which doesn’t stick. In front of a large half-pipe, Supor put a large picture of the wok. Stunt skaters where skating on the half-pipe, dressed as shrimps, eggs and carrots. See the movie for the results!

 

If you smile, you get an ice cream

22-6-2010

SapientNitro and Unilever developed an ice cream machine that rewards consumers for their smiles. The machine is equipped with a camera that can detect smiling people. When the smile is big enough, consumers will be rewarded with a free ice cream. This machine will make people smile for the coming 1,5 year.

Check in with Topguest

20-6-2010

Topguest is a service where you earn points when you check in at a hotel. If you have enough points you may use it to get a free night or a discount at the following stay. It is not an app, you just have to sign up at one of the many social media that support this service.

Tupperware webshop

18-6-2010

The 48 year old American brand Tupperware, known for its parties, will launch an online shop, starting in The Netherlands. This doesn’t mean the end of the personal service, a Tupperware demonstrator delivers the ordered items, and demonstrates them upon request. Personal contact is paramount, Tupperware said. There is also a possibility to use the cooking studio.

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