Nice stunt from Supor
25-6-2010
Supor has created a funny marketing stunt to promote their new wok, which doesn’t stick. In front of a large half-pipe, Supor put a large picture of the wok. Stunt skaters where skating on the half-pipe, dressed as shrimps, eggs and carrots. See the movie for the results!
If you smile, you get an ice cream
22-6-2010
SapientNitro and Unilever developed an ice cream machine that rewards consumers for their smiles. The machine is equipped with a camera that can detect smiling people. When the smile is big enough, consumers will be rewarded with a free ice cream. This machine will make people smile for the coming 1,5 year.
Check in with Topguest
20-6-2010
Topguest is a service where you earn points when you check in at a hotel. If you have enough points you may use it to get a free night or a discount at the following stay. It is not an app, you just have to sign up at one of the many social media that support this service.
Tupperware webshop
18-6-2010
The 48 year old American brand Tupperware, known for its parties, will launch an online shop, starting in The Netherlands. This doesn’t mean the end of the personal service, a Tupperware demonstrator delivers the ordered items, and demonstrates them upon request. Personal contact is paramount, Tupperware said. There is also a possibility to use the cooking studio.
Iamsterdam iPhone app
17-6-2010
The Iamsterdam Card is now available as iPhone app. The app enables tourists to obtain information about attractions and immediately see where the I amsterdam Card gives discounts.
Coca Cola cheers
12-6-2010
In Johannesburg Coca-Cola has designed a 17 meters high cheering male, from empty crates. Keeping the upcoming World Cup in mind it’s a very nice marketing stunt.
STAC2 cocktails by Moet & Chandon
8-6-2010
Especially for the release of Sex and the City 2, Moët & Chandon made these 4 cocktails, inspired by the ladies from the movie. The cocktails are named: The Fashionista, The Socialite, The Player and The Bombshell.
3D product promotion by Samsung
22-5-2010
After Nespresso, Samsung used a 3D animation for a product presentation. This time in our own capital, Amsterdam, using one of the most famous buildings in Amsterdam, the “Beurs van Berlage”.
Social media ice cream vendor
21-5-2010
Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.
Meat from a vending machine
20-5-2010
Izarzugaza is a highly respected butcher in northern Spain. While the meat is prepared traditionally, the marketing techniques are state-of-the-art. Last year he started selling online and ordering via touch screen, this year they installed a 24-hour vending machine, filled with the best meats, according to the season.