Dr. Oetker pop-up pizzastores

30-11-2010

In Amsterdam, Amstelveen, Rotterdam and Groningen Dr. Oetker temporary opend Italian ‘Tradizionale’ stores. In these pop-up stores, Dr. Oetker’s new brick oven Tradizionale pizza are introduced. In these stores dr. Oetker want to offer customers the experience that comes with the new pizza. The brick oven pizza is available at the pop-up stores in two flavors: Speciale and tuna.

Crowdsourced restaurant in 90 days

30-11-2010

A bunch of creative people from Lansing, Michigan aim to give a restaurant a complete makeover within 90 days. Through crowdsourcing on social networks, they hope to get as many ideas as possible about the interior, the facade, color and menu. Every week they post online polls to determine the final concept of the restaurant.

The Break Up

25-11-2010

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The Break Up by Geertdesager. A clip from 2007 but still relevant to the break up between consumers and advertisers.

#durftezetten

24-11-2010

This article is only available in Dutch

Pier Paris Beer

23-11-2010

The new gift bottle by Grolsch focuses specifically on women. On the limited edition bottle are two toatsing, glamorous women  with the line ‘to 2011’. The bottle was designed by the Dutch fashion illustrator Piet Paris. In 2009 Paris already designed a coaster. The bottle of 1.5 liters is for sale for € 12.95.

Dining with the dogs

23-11-2010

Through the website of Dining With Dogs, people can see what restaurants ‘dog friendly ‘. It is also possible to leave a review. People can share their opinion with other dog lovers on Facebook and other social networks. Currently there are restaurants on the website in New York, Chicago, California, Arizona and Florida.

Crowdfunded fashionlabel

22-11-2010

On websites www.fashionstake.com and www.catwalkgenius.com fashion lovers can invest in upcoming fashion labels for a minimum of € 10, = Shareholders receive a few percent of the profits. Shareholders can market ‘their’ brand on Facebook and Twitter, this  structure is called Crowd Funding. 

Eat Carrots Like Junkfood

20-11-2010

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An interesting way promote healthy carrots, “eat them like junk food. ” Bolthouse Farms came up with this playful promotional video. The idea was to use advertising techniques that are used to promote junk food and apply that to small healthy carrots. We don’t tell that carrots are healthy because people already know that, according to the creators.

Inflatable marketing

20-11-2010

Artist Joshua Allen Harris is very creative with plastic bags. By attaching prefabricated shapes on the ducts of a subway, he makes the most creative artwork.

KLM spreads happiness

17-11-2010

Passengers of KLM Royal Dutch Airlines may be surprised with a gift as soon as they announced there travelplans on foursquare. KLM uses the slogan ‘ We want to discover how happiness spreads’. Through the website you can register yourself as a follower of KLM.

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