Digital beer

10-2-2011

Through the site ‘Digibiertje’, (potential) guests can order a code online to show that code in the pub. They then get their second beer for free. There must be a minimum number of participants for the action.

Chocolate bars wrapped of photos of random customers

9-2-2011

The wrapper of Macskanyelv Chocolate is a smart way to give an old product a new look. They used photos of random customers on the wrapper to increase customer-involvement.

Disloyalty card

6-2-2011

Three independent coffee shops in Lincoln, Nebraska have joined forces and created the disloyalty card. It works the same as every other loyalty card, only with this card you can go to the participating independent coffee shops. They want to compete with the big coffee chains and attract visitors to go back to the local coffee shops.

Visit museums via Google

3-2-2011

People can now view the collection of the Rijksmuseum on Google. Through the website, people can view artwork and background information of over 1,000 works of 17 major museums in the world. Next to the Rijksmuseum and the Van Gogh Museum, other museums, like The Museum of Modern Art and the Metropolitan Museum in New York, the Hermitage in St. Petersburg and the palace of Versailles joined.

Guerrilla action by Weber Grill

22-1-2011

Weber had to promote the new serie of grills. The traditional fences all over the city were turned into genuine grills, simply by adding magnetic real size flyers in the shape of steaks, burgers and shish kebabs. On the back: the website! See the pictures here.

Heineken bars on Foursquare

20-1-2011

By checking in at Foursquare in a bar where Heineken beer is tapped, consumers save extra ‘e-points ‘, Heineken’s current loyalty program.

Hot buns and Caribou Coffee

15-1-2011

Advertising agency Colle + McVoy created this bus stop for Caribou Coffee in Minneapolis. To promote the ‘Hot’n Wholesome’ it turned a busshelter into an toasty oven including a real heater.

The most beautiful picture against reality

15-1-2011

Hotel Review Oyster website has found a new way to compare hotels. Photos from the brochure or the website of a hotel are compared with photographs which are made by Oyster during a mystery visit.

Chocolate by Oud Sluis

5-1-2011

The famous chocolate bars that guests recieve on departure from restaurant Oud Sluis, 3 Michelinstars, in the Netherlands,  are now also available at The Chocolate Line in Brussels. Chef Sergio Herman and chocolatier Dominique Persoone have developed a number of new chocolate bars. 

mTrip Travel Guide

4-1-2011

The mTrip Travel Guide is designed to make traveling easy and fun. The app is available for the iPhone and iPad, the guide plans a trip along different attractions, restaurants, bars, etc. based on your personality. The app is partly composed by experts and partly realized by other users.

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