Guerrilla action by Weber Grill
22-1-2011
Weber had to promote the new serie of grills. The traditional fences all over the city were turned into genuine grills, simply by adding magnetic real size flyers in the shape of steaks, burgers and shish kebabs. On the back: the website! See the pictures here.
Heineken bars on Foursquare
20-1-2011
By checking in at Foursquare in a bar where Heineken beer is tapped, consumers save extra ‘e-points ‘, Heineken’s current loyalty program.
Hot buns and Caribou Coffee
15-1-2011
Advertising agency Colle + McVoy created this bus stop for Caribou Coffee in Minneapolis. To promote the ‘Hot’n Wholesome’ it turned a busshelter into an toasty oven including a real heater.
The most beautiful picture against reality
15-1-2011
Hotel Review Oyster website has found a new way to compare hotels. Photos from the brochure or the website of a hotel are compared with photographs which are made by Oyster during a mystery visit.
Chocolate by Oud Sluis
5-1-2011
The famous chocolate bars that guests recieve on departure from restaurant Oud Sluis, 3 Michelinstars, in the Netherlands, are now also available at The Chocolate Line in Brussels. Chef Sergio Herman and chocolatier Dominique Persoone have developed a number of new chocolate bars.
mTrip Travel Guide
4-1-2011
The mTrip Travel Guide is designed to make traveling easy and fun. The app is available for the iPhone and iPad, the guide plans a trip along different attractions, restaurants, bars, etc. based on your personality. The app is partly composed by experts and partly realized by other users.
Fly 2 Miami with KLM and Twitter
27-12-2010
DJs, promoters and other people in the music industry thought it was about time KLM Rpyal Dutch Airlines started offering direct flights to Miami. Therefore, they made a bet with the Twitter team of KLM. When ‘Fly2Miami could get more than 351 passengers via Twitter, KLM would arrange a flight. After five hours the flight on March 21st was already booked. Currently there are already over 450 registrations for the flight to Miami.
Dutch restaurant Iphone app
24-12-2010
The Dutch Restaurantguide “Lekker” introduced an app for all the restaurants listed in their magazine. The app provides an overview of the 500 best restaurants in the Netherlands.
Innovative wine glass by Alvaro Uribe
20-12-2010
Designer Alvaro Uribe has designed a wine glass. The glass is introduced at the Tipsy Wineglass Conceot Testing at the MOMA in San Francisco. Good wine is tested by his look, smell and taste. This glass’s head tips forward, to give acces to the best qualities of the wine.
Check-in through Foursquare
15-12-2010
Aloft Hotel has made it possible for guests to check in with Foursquare. They have a special website where Foursquare guests can see the next promotions and also read reviews from previous guests. Guests who did book a room before January 18 (2011) at Aloft by Foursquare, received 20 percent discount at the bar of the hotel.