De digital version of the game Scrabble, named Wordfeud, is a real hype. The game offers users the opportunity to battle online against another player, with the possibility to chat. Hotel Casa 400 sees this as an opportunity to organize ‘Wordfeud the Battle’ on Thursday 17 November. Guests can register through the Facebook page of the hotel: facebook.com/hotelcasa400amsterdam
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The beer brand Carlsberg performed a marketing stunt by placing 148 so-called ‘bad boys’ in a cinema, whereby only 2 seats were left for an innocent couple. Curious how this ends? Watch the movie.
On the 1st of November fresh and healthy food restaurant chain Eazie launches a campaign where ‘giving’ is the main subject. Everyone who orders an ‘Eazie giving’ menu receives a QR-ticket and can win great prizes. For Eazie this is a way to thank their community in the weeks before Thanksgiving. The prizes are provided by the partners of Eazie. Two tickets to Bangkok are provided by Wereldtickets.nl, a pair of Tom Ford sunglasses by Zonnebrillen.com and a custom made bike by the Swedish Bikebyme are a few examples.
‘Buy my face’ is a new marketing campaign that is created by two students in England. These students sell their face to companies to paint an advertisement on their face, in order to pay off their student loans. A creative idea for a cafe or retail brand to promote itself?
To launch the “My Starbucks Rewards” program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. In cooperation with The Media Merchants they placed monitors in the storefront where guests discover the rewards by touching the golden stars in an animated interface throughout the display. See the movie for more.
To celebrate the 100th anniversary of Hotel the Roode Leeuw (Amsterdam) there was a photographer next to the entrance in the weekend of the 15th and 16th of October. Everyone who passed by was asked for a photo in ‘traditional Dutch clothing’. The photos are placed on Facebook, two people can win a night in a double room at the hotel or a dinner for 2 persons in the hotel restaurant after tagging themselves in the photo.
Pickwick tea brand again asked 150 thousand fans on social media network Hyves to develop new flavours. Last year, the company did the same and created Dutch Tea. This year three new teas are chosen: Chocolate Mint, the Caramelized Pear, and the Smooth Chai.
Paprika grower Hermans-Walter and ice cream maker Theo Clevers have taken the challenge to create a new flavour of ice cream for the Dutch market. Together they have created the orange paprika flavoured ice cream. The main reason for creating this flavour of ice cream is to promote the orange paprika throughout the country.
Last Friday cafe-restaurant ‘In de Olie’ opened her doors officially in Amsterdam. The cafe offers a menu of finger food and tapas, such as Spanish and Italian sausages, manchego cheese and marinated pulpo. The dinner menu consists of a wide range of Mediterranean dishes, like lamb tajine and fish dishes, served with authentic vegetable side-dishes. Also, the restaurant offers several Spanish, Italian and Greek oils, which you can take home bottled. Every Thursday and Friday between 17.00 and 19.00 hrs you can visit ‘In de Olie’ for a ‘Aperitivo’, to enjoy a small bite and drink, whilst enjoying a DJ. Each Sunday afternoon ‘Tapas & Tunes’ takes place; a podium with changing live performances.
Send your loved ones a “Get well soon” soup from Heinz if they are ill. Instead of a simple card, one can create a personal message on the website that’s printed on a can of soup and sent. This campaign is currently only available for UK facebook fans of Heinz.
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
De digital version of the game Scrabble, named Wordfeud, is a real hype. The game offers users the opportunity to battle online against another player, with the possibility to chat. Hotel Casa 400 sees this as an opportunity to organize ‘Wordfeud the Battle’ on Thursday 17 November. Guests can register through the Facebook page of the hotel: facebook.com/hotelcasa400amsterdam
{youtube}RS3iB47nQ6E&feature{/youtube}
The beer brand Carlsberg performed a marketing stunt by placing 148 so-called ‘bad boys’ in a cinema, whereby only 2 seats were left for an innocent couple. Curious how this ends? Watch the movie.
On the 1st of November fresh and healthy food restaurant chain Eazie launches a campaign where ‘giving’ is the main subject. Everyone who orders an ‘Eazie giving’ menu receives a QR-ticket and can win great prizes. For Eazie this is a way to thank their community in the weeks before Thanksgiving. The prizes are provided by the partners of Eazie. Two tickets to Bangkok are provided by Wereldtickets.nl, a pair of Tom Ford sunglasses by Zonnebrillen.com and a custom made bike by the Swedish Bikebyme are a few examples.
‘Buy my face’ is a new marketing campaign that is created by two students in England. These students sell their face to companies to paint an advertisement on their face, in order to pay off their student loans. A creative idea for a cafe or retail brand to promote itself?
To launch the “My Starbucks Rewards” program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. In cooperation with The Media Merchants they placed monitors in the storefront where guests discover the rewards by touching the golden stars in an animated interface throughout the display. See the movie for more.
To celebrate the 100th anniversary of Hotel the Roode Leeuw (Amsterdam) there was a photographer next to the entrance in the weekend of the 15th and 16th of October. Everyone who passed by was asked for a photo in ‘traditional Dutch clothing’. The photos are placed on Facebook, two people can win a night in a double room at the hotel or a dinner for 2 persons in the hotel restaurant after tagging themselves in the photo.
Pickwick tea brand again asked 150 thousand fans on social media network Hyves to develop new flavours. Last year, the company did the same and created Dutch Tea. This year three new teas are chosen: Chocolate Mint, the Caramelized Pear, and the Smooth Chai.
Paprika grower Hermans-Walter and ice cream maker Theo Clevers have taken the challenge to create a new flavour of ice cream for the Dutch market. Together they have created the orange paprika flavoured ice cream. The main reason for creating this flavour of ice cream is to promote the orange paprika throughout the country.
Last Friday cafe-restaurant ‘In de Olie’ opened her doors officially in Amsterdam. The cafe offers a menu of finger food and tapas, such as Spanish and Italian sausages, manchego cheese and marinated pulpo. The dinner menu consists of a wide range of Mediterranean dishes, like lamb tajine and fish dishes, served with authentic vegetable side-dishes. Also, the restaurant offers several Spanish, Italian and Greek oils, which you can take home bottled. Every Thursday and Friday between 17.00 and 19.00 hrs you can visit ‘In de Olie’ for a ‘Aperitivo’, to enjoy a small bite and drink, whilst enjoying a DJ. Each Sunday afternoon ‘Tapas & Tunes’ takes place; a podium with changing live performances.
Send your loved ones a “Get well soon” soup from Heinz if they are ill. Instead of a simple card, one can create a personal message on the website that’s printed on a can of soup and sent. This campaign is currently only available for UK facebook fans of Heinz.
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