Inspiration from 2008: Citytours by Louis Vuitton
14-4-2011
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
Inspiration from 2008: Louis Vuitton-Soundwalk
14-4-2011
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
Dioss CanHead
13-4-2011
The top of a can hasn’t been used for branding and promotion yet. Until now. The Dioss CanHead is changing that. The Dioss CanHead is a printable polypropylene disc that can be applied on the can. This will give your brand a maximum visibility. Your brand on top! Materials and ink are completely safe and the disc can not be swallowed. A safe product that is even 100% recyclable.
Preview your hotel online at Room 77
13-4-2011
The new website Room77.com contains almost half a million hotel rooms. At the website, potential guests are able to virtually look at the view and surroundings of the room prior to their visit. Room77.com is using Google Maps and Street View.
Wine tasting with QR codes
12-4-2011
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For the first time, the QR-code is used in the wine industry. This new mobile technology is applied at Wijnen & Likeuren Dulst, Blanden (Belgium). The try-out wines come with a QR code which can be scanned with a smartphone. The code links directly to a website where all information about the wine is readable on the screen of the phone: Where is the wine produced? What is the composition? How long can I store the wine? Next to which dish can I serve this wine best?
Tissot Augmented Reality Window at Harrods
7-4-2011
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Swiss watchmaker Tissot has partnered with Holition to showcase its Ladies and T-Touch collection in one of Harrods iconic Brompton Road window displays as part of the store’s new promotion celebrating all things Swiss. The window display will enable consumers to virtually ‘try on’ watches from both the Ladies and T- Touch men’s collection, and a fully interactive touch screen will allow customers to engage with a wider range of Tissot watches than ever before.
KLM introduces Travlr: traveling based on social media
6-4-2011
KLM introduces a new way to find your ultimate destination: KLM Travlr. It is an online search tool, based on your interests, which collects relevant content from a variety of social media sources and processeses it into a travel advice. The platform is developed by Tribal DDB.
Innovative hospitality concepts map
5-4-2011
The hospitality is a dynamic, creative industry. There are daily reports of new concepts or awards for new companies and entrepreneurs. But where exactly are those companies? Branche organisation, KHN does put these companies together with you on this map.
Autocompleter of Google
1-4-2011
How is life when you are an autocompleter at Google? Google is making fun of us on the first of April! Watch this funny movie.
Google translate app for animals
1-4-2011
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Now it is possible to communicate with animals, according to Google. Nice attempt of Google, but this is obvious we are dealing with a joke. Watch the movie.