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The Argentinian beer Norte came with ‘the Best Excuse Ever’. For every ordered beer, Norte donated 1 minute to a good deed, such as restore monuments and schools or cleaning up the park. For men an excuse to drink a beer, and for women to be proud of their husbands. Watch the movie!
Repudo starts a digital treasure hunt for backstage passes and tracks at Pinkpop festival (the Netherlands). Together with Sony they place digital messages across the festival terrain that are only readable on the spot. The app for iPhone and Android combines GPS with a game element. Next to a variety of (sponsored) campaigns it’s also possible for users to leave messages for each other at any location. The platform is not mainstream yet but has potential for restaurants, hotels and other companies that want to introduce promotions with a game element.
McDonalds gives away free snacks with the pick ‘N play game. Smartphone owners in the neighbourhood of the interactive billboard could play the game directly online, so it’s not necessary to download an application. After choosing their favorite snack, they could play for a download with code that was refundable at the nearest restaurant.
At Hotel de Nymph in Brielle (the Netherlands), one could reserve a table for their “heavenly” 3-cours dinner between the first and fith of June (the days around Ascension day), and win a real “Ascension” in an hot air balloon for 2 persons.
In Sydney they thought of a special way to get everyone’s attention around World Enviroment Day. To show the people the impact of humankind on the environment they made a lifesize polar bear ice sculpture. The sculpture will melt away in several days and reveal a bronze skeleton. An interesting concept whereby the inner sculpture is revealed slowly.
Domino’s made a darts game in the inside of the pizza box. The dart board works together with the smartphone application from Domino’s. At first they make their customers familiar with the game in the pizza boxes, and later on those people can kill time doing the game on posters in public area’s.
In France a new app for the Iphone is introduced. It scans your bottle of Coca Cola and depending on the level of fluid still left in the bottle, it picks music for you. Coca Cola tastes the same everywhere, but sounds differently. Watch the movie on the website.
Townhouse Designhotel Maastricht is nominated for the Dutch Hotel Award. The Jury gave the three nominated hotels an assignment. They have to use social medie to let people know they are nominated for the award with the message self (&) service added. Townhouse is serving free soup during check-in at the hotel. Because of that, the website Self-service-soep.nl is launched, here all the social media traffic about Townhouse is gathered. Hans van Wolde , star master chef is asking people to send in new recipes for soup.
Beer Craft is a simple and illustrated book about making your own beer. The authors, William Bostwick and Jessi Rymill explain every single step from mash to bottling the beer. Besides that, the book also gives information about branding, naming, labeling and how to customize the flavour.
Starbucks and Lady Gaga introduced an online Scavenger Hunt, a search game. Every week contesters have to find a clue. Last weeks assignment: to be found with QR codes on posters inside the Starbucks shops. This weeks challenge has to do with the new Lady Gaga album. The purpose of the game is to let people use the social media and collaborate in finding the solutions. The winner gets Lady Gaga related presents.
With ambitions to double innovation, Taco Bell is sharing exclusive insights into its plan to R.I.N.G. The Bell for winning in the years ahead! The read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
{youtube}TDKrl8EbDws&sns{/youtube}
The Argentinian beer Norte came with ‘the Best Excuse Ever’. For every ordered beer, Norte donated 1 minute to a good deed, such as restore monuments and schools or cleaning up the park. For men an excuse to drink a beer, and for women to be proud of their husbands. Watch the movie!
Repudo starts a digital treasure hunt for backstage passes and tracks at Pinkpop festival (the Netherlands). Together with Sony they place digital messages across the festival terrain that are only readable on the spot. The app for iPhone and Android combines GPS with a game element. Next to a variety of (sponsored) campaigns it’s also possible for users to leave messages for each other at any location. The platform is not mainstream yet but has potential for restaurants, hotels and other companies that want to introduce promotions with a game element.
McDonalds gives away free snacks with the pick ‘N play game. Smartphone owners in the neighbourhood of the interactive billboard could play the game directly online, so it’s not necessary to download an application. After choosing their favorite snack, they could play for a download with code that was refundable at the nearest restaurant.
At Hotel de Nymph in Brielle (the Netherlands), one could reserve a table for their “heavenly” 3-cours dinner between the first and fith of June (the days around Ascension day), and win a real “Ascension” in an hot air balloon for 2 persons.
In Sydney they thought of a special way to get everyone’s attention around World Enviroment Day. To show the people the impact of humankind on the environment they made a lifesize polar bear ice sculpture. The sculpture will melt away in several days and reveal a bronze skeleton. An interesting concept whereby the inner sculpture is revealed slowly.
Domino’s made a darts game in the inside of the pizza box. The dart board works together with the smartphone application from Domino’s. At first they make their customers familiar with the game in the pizza boxes, and later on those people can kill time doing the game on posters in public area’s.
In France a new app for the Iphone is introduced. It scans your bottle of Coca Cola and depending on the level of fluid still left in the bottle, it picks music for you. Coca Cola tastes the same everywhere, but sounds differently. Watch the movie on the website.
Townhouse Designhotel Maastricht is nominated for the Dutch Hotel Award. The Jury gave the three nominated hotels an assignment. They have to use social medie to let people know they are nominated for the award with the message self (&) service added. Townhouse is serving free soup during check-in at the hotel. Because of that, the website Self-service-soep.nl is launched, here all the social media traffic about Townhouse is gathered. Hans van Wolde , star master chef is asking people to send in new recipes for soup.
Beer Craft is a simple and illustrated book about making your own beer. The authors, William Bostwick and Jessi Rymill explain every single step from mash to bottling the beer. Besides that, the book also gives information about branding, naming, labeling and how to customize the flavour.
Starbucks and Lady Gaga introduced an online Scavenger Hunt, a search game. Every week contesters have to find a clue. Last weeks assignment: to be found with QR codes on posters inside the Starbucks shops. This weeks challenge has to do with the new Lady Gaga album. The purpose of the game is to let people use the social media and collaborate in finding the solutions. The winner gets Lady Gaga related presents.
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