Lucas has lived in Barcelona for 3 years and had a great time. Therefore he wanted to thank the city. Together with bookingssite Antrapalo he gives away free theatre tickets. Accompanied by the message “be more concerned about other peoples happiness” he spreads the tickets away hanging on balloons.
The vacation period is coming up again and apart from all the preparation, comes another challenge: the big SIM card exchange with family and friends. Because of the extraordinary (roaming) costs that come with a SIM card from ‘back home’, it is cheaper to call with local cards. If your relatives can’t provide you with the right card(s), a newly bought card is one of the best value-for-money buys you can do on your holiday. Mostly it even pays off to buy an extra phone as well, especially if you return to the country on a regular basis or stay for more than a month.
Wouldn’t it be very nice if you could save all this fuzz and lend a card, or even a phone upon your arrival?! And wouldn’t it be very easy to have such a service at your hotel? The phone in the hotel rooms is only used for a wake-up call or room service, but imagine the possibilities of a ‘mobile hotel phone’. The ideal win-win situation whereas the guest can call much cheaper, the hotelier provides an extra service and can even make last minute offers or send (important) messages.
The introduction costs of a concept like this are acceptable, hotel owners can even start a test with cheap prepaid SIM cards. I’m sure you will gain extra service points from your guests and the media, a nice instrument for free publicity.
{youtube}2pGyL-rp4YM&feature{/youtube}
MyFarm is an initiative of the UK National Trust where it is all about crowdmanagement. The farm of Wimpole Estate in Cambrigdeshire, which containts over 2.500 acres of land, is calling for 10,000 ‘online farmers’ to participate to sign up for £30 and provide this farmer with advise and to discuss other issues through blogs and videos. The online farmers don’t need any previous farmer experiences. Points of discussion will be; crops being grown, livestock being bred and general wider issues regarding the farm’s interaction with the environment.
{youtube}kH802uHIvWA&feature{/youtube}
SocialStay is a platform for hotels for building, managing and growing a custom mobile environment. SocialStay lets hotels create their own branded mobile apps in minutes. These apps are fully customizable and also automatically integrated with several social media. Hotels can easily notify the guests of discounts or other related special offers, feature as well a “wall” and a “Who’s Here?” section to help guests to connect with each other.
The Social Vending machine from Pepsi is connected to a computer network. People can buy a drink like on a normal machine, but they can give away a drink as well. Type the name and telephone number of the recipient on the touch screen and add a text message or personal video. The gift can be picked up at the nearest Social Vending machine.
Airline company Norwegian wanted to advert their new low priced flights to mediterranean destinations on a special way. On more than 30 locations in and around the center of Gothenburg they’ve placed little figures that express sunny vacation activities.
The Donut Project. A guerilla campaign for Superette in New Zealand. By putting indented plates across the city at bus stops an park benches, those who sat down wearing short shorts or skirts walked away with the ad campaign ‘ Short Shorts on Sale’ imprinted on the back of their legs.
Magnum has created a new interactive ad game, where the user controls a woman traveling through the Internet. On this trip, the aim is to collect as much chocolates as possible. As a player you can control the woman to get the chocolates. During the journey you visit YouTube and websites from Dove, Saab, Spotify and Tiger of Sweden. Even if you’re quite used to modern interactive advertising, this advertising game has the absolute wow-factor.
Do you need some inspiration for designing a restaurant? Check out The CoolHunter website for more inspirational pictures.
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
We discussed which products show up the most on social media, in all kind of shapes, flavours and colours, this year. The first product that read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Lucas has lived in Barcelona for 3 years and had a great time. Therefore he wanted to thank the city. Together with bookingssite Antrapalo he gives away free theatre tickets. Accompanied by the message “be more concerned about other peoples happiness” he spreads the tickets away hanging on balloons.
The vacation period is coming up again and apart from all the preparation, comes another challenge: the big SIM card exchange with family and friends. Because of the extraordinary (roaming) costs that come with a SIM card from ‘back home’, it is cheaper to call with local cards. If your relatives can’t provide you with the right card(s), a newly bought card is one of the best value-for-money buys you can do on your holiday. Mostly it even pays off to buy an extra phone as well, especially if you return to the country on a regular basis or stay for more than a month.
Wouldn’t it be very nice if you could save all this fuzz and lend a card, or even a phone upon your arrival?! And wouldn’t it be very easy to have such a service at your hotel? The phone in the hotel rooms is only used for a wake-up call or room service, but imagine the possibilities of a ‘mobile hotel phone’. The ideal win-win situation whereas the guest can call much cheaper, the hotelier provides an extra service and can even make last minute offers or send (important) messages.
The introduction costs of a concept like this are acceptable, hotel owners can even start a test with cheap prepaid SIM cards. I’m sure you will gain extra service points from your guests and the media, a nice instrument for free publicity.
{youtube}2pGyL-rp4YM&feature{/youtube}
MyFarm is an initiative of the UK National Trust where it is all about crowdmanagement. The farm of Wimpole Estate in Cambrigdeshire, which containts over 2.500 acres of land, is calling for 10,000 ‘online farmers’ to participate to sign up for £30 and provide this farmer with advise and to discuss other issues through blogs and videos. The online farmers don’t need any previous farmer experiences. Points of discussion will be; crops being grown, livestock being bred and general wider issues regarding the farm’s interaction with the environment.
{youtube}kH802uHIvWA&feature{/youtube}
SocialStay is a platform for hotels for building, managing and growing a custom mobile environment. SocialStay lets hotels create their own branded mobile apps in minutes. These apps are fully customizable and also automatically integrated with several social media. Hotels can easily notify the guests of discounts or other related special offers, feature as well a “wall” and a “Who’s Here?” section to help guests to connect with each other.
The Social Vending machine from Pepsi is connected to a computer network. People can buy a drink like on a normal machine, but they can give away a drink as well. Type the name and telephone number of the recipient on the touch screen and add a text message or personal video. The gift can be picked up at the nearest Social Vending machine.
Airline company Norwegian wanted to advert their new low priced flights to mediterranean destinations on a special way. On more than 30 locations in and around the center of Gothenburg they’ve placed little figures that express sunny vacation activities.
The Donut Project. A guerilla campaign for Superette in New Zealand. By putting indented plates across the city at bus stops an park benches, those who sat down wearing short shorts or skirts walked away with the ad campaign ‘ Short Shorts on Sale’ imprinted on the back of their legs.
Magnum has created a new interactive ad game, where the user controls a woman traveling through the Internet. On this trip, the aim is to collect as much chocolates as possible. As a player you can control the woman to get the chocolates. During the journey you visit YouTube and websites from Dove, Saab, Spotify and Tiger of Sweden. Even if you’re quite used to modern interactive advertising, this advertising game has the absolute wow-factor.
Do you need some inspiration for designing a restaurant? Check out The CoolHunter website for more inspirational pictures.
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
Bezoek horecatrends op
