Tweet for a treat Twitter cafe

7-12-2011

ESB Electric Ireland came up with the Tweet Café during the Dublin Web Summit. Instead of a regular café format, visitors could choose for a variety of mini-boxes with different food and drink combinations. To order, users had to tweet #tweetcafe followed by the number of the box containing the snacks they wanted. When the order was ready, the users Twitter profile appeared on a large screen and the box containing the treats was opened.

McDonald’s super fries box

6-12-2011

McDonald’s build a super fries box with yellow lights, located in Chicago. You can see these fries from a 5 kilometre distance! So the hungry guests will know exactly where to go! This billboard is part of the campaign ‘Best Fries on the planet’.

Mint parking ticket

2-12-2011

 Almost everyone puts a parking ticket in their mouths while entering a parking garage. The chewing gum brand Extra Mint has developed special parking tickets for this, to promote their gum. Surprised faces guaranteed!

Make your own cheese

23-11-2011

Several ‘grow your own’ initiatives are seen lately. ‘Make Cheese’ developed several packages to make your own cheese. These kits contains all ingredients, equipment and recipes. The package provides an estimated 8 cheeses. At the moment there is a mozzarella and a Canadian cheese kit, other cheeses will follow soon.

Investing in pigs

17-11-2011

Buitengewone Varkens is a Dutch company that aims to attract ‘investors’ that are willing to invest money in their pigs. The pigs are bred sustainably and live naturally outdoors in the Dutch forests and fields. Besides, the farmers are paid a fair wage for their work. By investing 100 euros you will receive organic preservable pork products for the next three years, such as chorizo, dry sausage, pate, ham and two tickets to an event, with a total value of 150 euros.

Chalk with regards to the PLAY Festival

17-11-2011

The Play Festival in Amsterdam is getting ready to PLAY! It is a nice way of (free) publicity by hanging chalk behind a bicycle. Did you spot the stripes already?

Edible QR-codes

14-11-2011

 German biscuit manufacturer Qkies has developed a new application of QR-codes. The codes are printed on edible cookie dough, so everyone can send a message on their self baked biscuits. A package contains dough for 20 cookies and 20 edible QR-codes which can be scanned with a smartphone. The edible code can link to a website or for example a YouTube video. The mix of Qkies can be ordered online at www.qkies.de.

Low budget campaign Hans Brinker hotel Amsterdam

11-11-2011

The budget hotel Hans Brinker in Amsterdam placed a movie on Youtube in which he challenges his fans and enemies. When a movie is uploaded and tagged with ‘Hans Brinker Budget Hotel’. You can win 10 euros, which is the value of half a night at the budget hotel. There are no set criteria for the form or content, there is no connection needed between the product and movie. They just want as many views as possible through social media. When uploaded videos are watched over a 1000 times, the uploader receives the price.

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Starbucks launced augmented reality app

11-11-2011

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Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones. Using the smartphone, one is able to make the red Starbuck cups come alive. There are multiple characters that can be found and this can be shared on Facebook. The application is available from 15 November on the App Store and the Android Market.

Shop support on Small Business Saturday

10-11-2011

 The second annual Small Business Saturday is a day that is founded to support small businesses in America on one of the busiest shopping weekends of the year. Millions of Americans are being asked to shop at their favorite stores to stimulate the economy on 26 November. If everybody makes small purchases, the result will be huge. At the website of the initiatiators several methods are suggested to make this a successful day.

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