Ice bear sculpture for attention
3-6-2011
In Sydney they thought of a special way to get everyone’s attention around World Enviroment Day. To show the people the impact of humankind on the environment they made a lifesize polar bear ice sculpture. The sculpture will melt away in several days and reveal a bronze skeleton. An interesting concept whereby the inner sculpture is revealed slowly.
Dominos dartgame
30-5-2011
Domino’s made a darts game in the inside of the pizza box. The dart board works together with the smartphone application from Domino’s. At first they make their customers familiar with the game in the pizza boxes, and later on those people can kill time doing the game on posters in public area’s.
Coca Cola Open music, open happines
27-5-2011
In France a new app for the Iphone is introduced. It scans your bottle of Coca Cola and depending on the level of fluid still left in the bottle, it picks music for you. Coca Cola tastes the same everywhere, but sounds differently. Watch the movie on the website.
Self service soup
27-5-2011
Townhouse Designhotel Maastricht is nominated for the Dutch Hotel Award. The Jury gave the three nominated hotels an assignment. They have to use social medie to let people know they are nominated for the award with the message self (&) service added. Townhouse is serving free soup during check-in at the hotel. Because of that, the website Self-service-soep.nl is launched, here all the social media traffic about Townhouse is gathered. Hans van Wolde , star master chef is asking people to send in new recipes for soup.
Book for a do-it-yourself beer brewery
26-5-2011
Beer Craft is a simple and illustrated book about making your own beer. The authors, William Bostwick and Jessi Rymill explain every single step from mash to bottling the beer. Besides that, the book also gives information about branding, naming, labeling and how to customize the flavour.
Starbucks & Lady Gaga Quest
23-5-2011
Starbucks and Lady Gaga introduced an online Scavenger Hunt, a search game. Every week contesters have to find a clue. Last weeks assignment: to be found with QR codes on posters inside the Starbucks shops. This weeks challenge has to do with the new Lady Gaga album. The purpose of the game is to let people use the social media and collaborate in finding the solutions. The winner gets Lady Gaga related presents.
Heineken Invite
20-5-2011
The Heineken Invite is a clever bottle opener. Everytime you open a beer, the opener posts via bluetooth or internet a message on your Facebook wall to let people know you are having a party, and you are inviting your friends.
No damage from online reviews
19-5-2011
ReviewPush allows owners of a business to stay on top of their reviews in an efficient way. There are so many user reviews sites, that it is more difficult for business owners to keep up with all of them. ReviewPush monitors most user review sites on a daily basis and alerts the business owner via a customized review report.
Vice Ice Wine Martini
19-5-2011
Vice is the world’s first vodka icewine martini. VICE is the combination of Icewine from Vineland Estates Winery and pure Canadian Vodka. The wine is served chilled from the fridge or freezer in a martini glass.
Texeltour
18-5-2011
The Dutch island Texel can now be visited online. The website www.texeltoer.nl is filled with panoramic pictures. A month after the release of the website, more than 17,000 people took a online tour on the island.