Club Med is looking for a professional in enjoying life!
20-6-2011
This is the way to get a lot of attention in social media! Club Med (in the Netherlands) is looking for a professional in enjoying life! Through their website they are gathering potential professionals and one of them gets the job to visit 2 new resorts this year, and write about it and show photo’s via social media. This idea can also be used as concept when opening a new hotel!
Whopper Lust Challenge
20-6-2011
{youtube}3KTx8VA745w&feature{/youtube}
Via Direct TV on Channel 111 you can compete in the Whopper Lust Challenge. The challenge is to watch as long as possible to a grilled burger. By pressing buttons on your remote, they measure how long you are watching. For every 10 minutes of watching, you earn a free Whopper. But when you switch to another channel, you lose all your earned Whoppers.
Illucensie for a creative restaurant review
19-6-2011
Illucensie is a Dutch contamination between illustratie (illustration) and recensie (review) created by Janneke Hoeben. She draws her restaurant reviews and creates a win-win situation: building up her portfolio and (free) publicity for her company.
Amphibious ice cream truck
18-6-2011
The world’s first amphibious ice cream truck is a fact. The ‘HMS flake 99’ is commissioned by Fredericks ice cream company to celebrate the national ice cream week in England. Its marks the beginning of a UK tour, with plans to visit Venice in 2012.
The hamburger that fits
17-6-2011
A big mouth, but pain in the jaws after eating a hamburger? Two students from the MiamiAdd School in Berlin have developed an app that chooses the ideal hamburger for you by using a webcam. As a bonus, McDonalds randomly selects a burger that can be picked up by people with the ideal mouth size.
Run your own hotel on Facebook
11-6-2011
The international hotel chain Marriott launched a game for Facebook. You become the General Manager of your own hotel. With this game, which is similar to games such as FarmVille and CityVille, you earn points when your guests are satisfied, but you lose points when your guests leave your hotel unhappy. With this game, Marriott tries to increase interest in careers with the group and in hospitality in general.
The Best Excuse Ever
10-6-2011
{youtube}TDKrl8EbDws&sns{/youtube}
The Argentinian beer Norte came with ‘the Best Excuse Ever’. For every ordered beer, Norte donated 1 minute to a good deed, such as restore monuments and schools or cleaning up the park. For men an excuse to drink a beer, and for women to be proud of their husbands. Watch the movie!
Treasure hunt with Repudo at Pinkpop festival
8-6-2011
Repudo starts a digital treasure hunt for backstage passes and tracks at Pinkpop festival (the Netherlands). Together with Sony they place digital messages across the festival terrain that are only readable on the spot. The app for iPhone and Android combines GPS with a game element. Next to a variety of (sponsored) campaigns it’s also possible for users to leave messages for each other at any location. The platform is not mainstream yet but has potential for restaurants, hotels and other companies that want to introduce promotions with a game element.
Interactive ping pong on the street
8-6-2011
McDonalds gives away free snacks with the pick ‘N play game. Smartphone owners in the neighbourhood of the interactive billboard could play the game directly online, so it’s not necessary to download an application. After choosing their favorite snack, they could play for a download with code that was refundable at the nearest restaurant.
Marketing stunt at Brasserie de Nymph
7-6-2011
At Hotel de Nymph in Brielle (the Netherlands), one could reserve a table for their “heavenly” 3-cours dinner between the first and fith of June (the days around Ascension day), and win a real “Ascension” in an hot air balloon for 2 persons.