The Rotisserie Channel by Swiss Chalet
8-8-2011
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
ING Italy – Happy clients bring in new clients
4-8-2011
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
What’s on your pint?
4-8-2011
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
Coca-Cola is taking it light this summer
2-8-2011
Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris, Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.
spoontrip for gastronomy and wine
1-8-2011
Spoontrip is an international platform for a variety of activities around gastronomy and wine. The webiste is based on a crowdsourced concept and offers everything from workshops to meet-and-greets to gastronomy-themed holidays.
Inspiration from New York City
29-7-2011
Coffee biscuits inspired by the logo’s of a city or tourist spots, designed by Eleni Gianopulos.
Mini topless on the beach
28-7-2011
An amusing marketing campaign developed by ‘Access Agency’ with lifesize inflatable Mini’s at the beach. They are introduced with the clever slogan ‘ Going topless this summer’. Click here for more photos.
Inspiration from 2009: French family picnic
20-7-2011
50 fans of the Facebook of Domino’s Pizza and Ben & Jerry’s where invited for a family picknick. Both companies aimed to create a larger online community by organizing a lotery. During the picknick the fans got to to taste the new salads of Domino’s and the ice creams of Ben & Jerry’s.
New online restaurant guide
18-7-2011
CityLemon is a new online restaurant guide, where you can find the most unique restaurant concepts, compiled by website users, locals and several bloggers. Of both Dutch and European cities, a restaurant top 10 is represented. But no more than 25 restaurants per city can be found on the website.
