At-sea tweetup

25-8-2011

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Norwegian Cruise Line organizes the first Twitter cruise, coming November. Guests are being encouraged to tweet their experiences during this 3-day cruise. Wifi is available on the cruise.

 

Create the Club of the Future

24-8-2011

By applying co-creations, Heineken will invite clothing, motion and interior designers and developers, to create the club of the future. Talents can register themselves on the Facebook page. The 80 best designers will join Heineken on an inspiration tour in Milan, Tokyo, New York and Sao Paulo and afterwards they present their concepts to the jury. The deadline to register has already passed, this date was the 21st of August.

 

Fashionable donuts

24-8-2011

Like we mentioned before on Horecatrends.com, the donut is rediscovered in the United States. Donut company Kripsy Kreme created a limited edition of the Glamour Glaze Donut, specially for the London Fashion Week, which starts next month.

Roosvicee taste store in Amsterdam

23-8-2011

Lemonade brand Roosvicee has a temporary flagship taste store at the Kalverstraat in Amsterdam. Visitors can taste the new flavors and leave a ‘It’s gonna be allright, baby’ message until the 27th of August.

The taste of ‘Echt’

16-8-2011

At the end of August, four small Dutch family breweries, will present a new beer: the taste of Real 2011 (De Smaak van Echt 2011). The great thing about this beer is, that the best individual ingredients are being used. And what we understood from their tasting notes, they succeeded in making an ambercolored beer fermented with 6% alcohol, not too dry, with a pleasant bitterness.

 

Optimism is contagious, share it at Brew Some Good

12-8-2011

An effort from coffee brand Maxwell House in Canada, serving free coffee, positive stories and performances by musicians to the people of Toronto at their Optimism Café. Open for the month of July, and part of their “Brew some good”campaign, (with tv adds etc.). With the campaign they are trying to make Canada feel more glass half-full and in the meantime building brand awareness. At the Optimism Café musicians and artist appeared. Take a look at their website with a video explaining set up of the campaign. The add above is the optimistic result of the campaign.  

A great invitation

11-8-2011

The owners of the foodhall Eataly in New York do invite President Obama to visit. They have a banner hanging in their foodhall with the invitation to come and toast at his 50th birthday with a 1961 Barolo. An original way to invite a President! A beautiful food hall by the way where you can eat Italian food and buy it!

The Ticketometer

11-8-2011

The Ticketometer works as follows: the artist announces his or her show on the site by entering the city, date, ticket price and (essential for the use of Ticketometer) the “set-off point” (minimum number of tickets needed to sell to make the show profitable). The concert or festival is promoted and fans purchase tickets through Ticketometer. Once the set-off point is reached the artist confirms the event, and fans are charged. If the set-off point isn’t reached no harm! A couple of advantages: transparant, risky towns are worth a try, negotiations with venues are more transparant.  Benefits artists, fans and venues.

Find guests through a Twitter scan service

10-8-2011

Reach.ly is a new service focused specifically on finding potential new guests. Reach.ly monitors Twitter for mentions of planned trips and allows hotels to reach out to visitors who are heading their way. It’s a free service which begins when hotels register with the site via Twitter and indicate which cities they’re interested in. Reach.ly then begins to filter Twitter traffic for them, and presents it in a manageable number of tweets. Hotels can communicate with the potential guests at the Reach.ly interface. According to Reach.ly 9% did make a booking en about 20% indicated that they appriciated the contact. Interesting?

 

Great outdoor adcampaign by Sapporo Beer

9-8-2011

This summer Japan’s legendary beer, Sapporo, has created urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. We saw people standing in line to performe in the act and put the commercial on their facebook!

 

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