Chalk with regards to the PLAY Festival
The Play Festival in Amsterdam is getting ready to PLAY! It is a nice way of (free) publicity by hanging chalk behind a bicycle. Did you spot the stripes already?
The Play Festival in Amsterdam is getting ready to PLAY! It is a nice way of (free) publicity by hanging chalk behind a bicycle. Did you spot the stripes already?
German biscuit manufacturer Qkies has developed a new application of QR-codes. The codes are printed on edible cookie dough, so everyone can send a message on their self baked biscuits. A package contains dough for 20 cookies and 20 edible QR-codes which can be scanned with a smartphone. The edible code can link to a website or for example a YouTube video. The mix of Qkies can be ordered online at www.qkies.de.
The budget hotel Hans Brinker in Amsterdam placed a movie on Youtube in which he challenges his fans and enemies. When a movie is uploaded and tagged with ‘Hans Brinker Budget Hotel’. You can win 10 euros, which is the value of half a night at the budget hotel. There are no set criteria for the form or content, there is no connection needed between the product and movie. They just want as many views as possible through social media. When uploaded videos are watched over a 1000 times, the uploader receives the price.
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Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones. Using the smartphone, one is able to make the red Starbuck cups come alive. There are multiple characters that can be found and this can be shared on Facebook. The application is available from 15 November on the App Store and the Android Market.
The second annual Small Business Saturday is a day that is founded to support small businesses in America on one of the busiest shopping weekends of the year. Millions of Americans are being asked to shop at their favorite stores to stimulate the economy on 26 November. If everybody makes small purchases, the result will be huge. At the website of the initiatiators several methods are suggested to make this a successful day.
De digital version of the game Scrabble, named Wordfeud, is a real hype. The game offers users the opportunity to battle online against another player, with the possibility to chat. Hotel Casa 400 sees this as an opportunity to organize ‘Wordfeud the Battle’ on Thursday 17 November. Guests can register through the Facebook page of the hotel: facebook.com/hotelcasa400amsterdam
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The beer brand Carlsberg performed a marketing stunt by placing 148 so-called ‘bad boys’ in a cinema, whereby only 2 seats were left for an innocent couple. Curious how this ends? Watch the movie.
On the 1st of November fresh and healthy food restaurant chain Eazie launches a campaign where ‘giving’ is the main subject. Everyone who orders an ‘Eazie giving’ menu receives a QR-ticket and can win great prizes. For Eazie this is a way to thank their community in the weeks before Thanksgiving. The prizes are provided by the partners of Eazie. Two tickets to Bangkok are provided by Wereldtickets.nl, a pair of Tom Ford sunglasses by Zonnebrillen.com and a custom made bike by the Swedish Bikebyme are a few examples.
‘Buy my face’ is a new marketing campaign that is created by two students in England. These students sell their face to companies to paint an advertisement on their face, in order to pay off their student loans. A creative idea for a cafe or retail brand to promote itself?
To launch the “My Starbucks Rewards” program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. In cooperation with The Media Merchants they placed monitors in the storefront where guests discover the rewards by touching the golden stars in an animated interface throughout the display. See the movie for more.
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
The Play Festival in Amsterdam is getting ready to PLAY! It is a nice way of (free) publicity by hanging chalk behind a bicycle. Did you spot the stripes already?
German biscuit manufacturer Qkies has developed a new application of QR-codes. The codes are printed on edible cookie dough, so everyone can send a message on their self baked biscuits. A package contains dough for 20 cookies and 20 edible QR-codes which can be scanned with a smartphone. The edible code can link to a website or for example a YouTube video. The mix of Qkies can be ordered online at www.qkies.de.
The budget hotel Hans Brinker in Amsterdam placed a movie on Youtube in which he challenges his fans and enemies. When a movie is uploaded and tagged with ‘Hans Brinker Budget Hotel’. You can win 10 euros, which is the value of half a night at the budget hotel. There are no set criteria for the form or content, there is no connection needed between the product and movie. They just want as many views as possible through social media. When uploaded videos are watched over a 1000 times, the uploader receives the price.
{youtube}S_SyacakxXU&feature{/youtube}
Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones. Using the smartphone, one is able to make the red Starbuck cups come alive. There are multiple characters that can be found and this can be shared on Facebook. The application is available from 15 November on the App Store and the Android Market.
The second annual Small Business Saturday is a day that is founded to support small businesses in America on one of the busiest shopping weekends of the year. Millions of Americans are being asked to shop at their favorite stores to stimulate the economy on 26 November. If everybody makes small purchases, the result will be huge. At the website of the initiatiators several methods are suggested to make this a successful day.
De digital version of the game Scrabble, named Wordfeud, is a real hype. The game offers users the opportunity to battle online against another player, with the possibility to chat. Hotel Casa 400 sees this as an opportunity to organize ‘Wordfeud the Battle’ on Thursday 17 November. Guests can register through the Facebook page of the hotel: facebook.com/hotelcasa400amsterdam
{youtube}RS3iB47nQ6E&feature{/youtube}
The beer brand Carlsberg performed a marketing stunt by placing 148 so-called ‘bad boys’ in a cinema, whereby only 2 seats were left for an innocent couple. Curious how this ends? Watch the movie.
On the 1st of November fresh and healthy food restaurant chain Eazie launches a campaign where ‘giving’ is the main subject. Everyone who orders an ‘Eazie giving’ menu receives a QR-ticket and can win great prizes. For Eazie this is a way to thank their community in the weeks before Thanksgiving. The prizes are provided by the partners of Eazie. Two tickets to Bangkok are provided by Wereldtickets.nl, a pair of Tom Ford sunglasses by Zonnebrillen.com and a custom made bike by the Swedish Bikebyme are a few examples.
‘Buy my face’ is a new marketing campaign that is created by two students in England. These students sell their face to companies to paint an advertisement on their face, in order to pay off their student loans. A creative idea for a cafe or retail brand to promote itself?
To launch the “My Starbucks Rewards” program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. In cooperation with The Media Merchants they placed monitors in the storefront where guests discover the rewards by touching the golden stars in an animated interface throughout the display. See the movie for more.
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