Loyalty 2.0

8-9-2011

With this smartphone app you can collect points by scanning QR codes at the participating companies. A modern way of creating loyalty. The earned points can be exchanged for nice rewards. Watch the movie at the website.

Remy Martin accessoiries

7-9-2011

An unique way of emphasizing the Remy Martin aromas. The new Seduction Series of Remy Martin are ment as accessories during special events. The aromas of Remy Martin are thus used in a completely new expierience.

Interactive ice wall McDonald’s

5-9-2011

McDonald’s Canada has placed an ice wall in Vancouver to promote their $1,- drinks. The ice wall contained 4000 Canadian dollars in the shape of the typical McDonald’s M.

Interactive skateboard video Sprite Zero

26-8-2011

Sprite has developed an interactive YouTube commercial to promote their new Sprite Zero. The viewer can interact by pressing the keys 4 to 9 on the keyboard. It’s a creative example of the possibilities on YouTube.

At-sea tweetup

25-8-2011

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Norwegian Cruise Line organizes the first Twitter cruise, coming November. Guests are being encouraged to tweet their experiences during this 3-day cruise. Wifi is available on the cruise.

 

Create the Club of the Future

24-8-2011

By applying co-creations, Heineken will invite clothing, motion and interior designers and developers, to create the club of the future. Talents can register themselves on the Facebook page. The 80 best designers will join Heineken on an inspiration tour in Milan, Tokyo, New York and Sao Paulo and afterwards they present their concepts to the jury. The deadline to register has already passed, this date was the 21st of August.

 

Fashionable donuts

24-8-2011

Like we mentioned before on Horecatrends.com, the donut is rediscovered in the United States. Donut company Kripsy Kreme created a limited edition of the Glamour Glaze Donut, specially for the London Fashion Week, which starts next month.

Roosvicee taste store in Amsterdam

23-8-2011

Lemonade brand Roosvicee has a temporary flagship taste store at the Kalverstraat in Amsterdam. Visitors can taste the new flavors and leave a ‘It’s gonna be allright, baby’ message until the 27th of August.

The taste of ‘Echt’

16-8-2011

At the end of August, four small Dutch family breweries, will present a new beer: the taste of Real 2011 (De Smaak van Echt 2011). The great thing about this beer is, that the best individual ingredients are being used. And what we understood from their tasting notes, they succeeded in making an ambercolored beer fermented with 6% alcohol, not too dry, with a pleasant bitterness.

 

Optimism is contagious, share it at Brew Some Good

12-8-2011

An effort from coffee brand Maxwell House in Canada, serving free coffee, positive stories and performances by musicians to the people of Toronto at their Optimism Café. Open for the month of July, and part of their “Brew some good”campaign, (with tv adds etc.). With the campaign they are trying to make Canada feel more glass half-full and in the meantime building brand awareness. At the Optimism Café musicians and artist appeared. Take a look at their website with a video explaining set up of the campaign. The add above is the optimistic result of the campaign.  

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