Low budget campaign Hans Brinker hotel Amsterdam
11-11-2011
The budget hotel Hans Brinker in Amsterdam placed a movie on Youtube in which he challenges his fans and enemies. When a movie is uploaded and tagged with ‘Hans Brinker Budget Hotel’. You can win 10 euros, which is the value of half a night at the budget hotel. There are no set criteria for the form or content, there is no connection needed between the product and movie. They just want as many views as possible through social media. When uploaded videos are watched over a 1000 times, the uploader receives the price.
Starbucks launced augmented reality app
11-11-2011
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Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones. Using the smartphone, one is able to make the red Starbuck cups come alive. There are multiple characters that can be found and this can be shared on Facebook. The application is available from 15 November on the App Store and the Android Market.
Shop support on Small Business Saturday
10-11-2011
The second annual Small Business Saturday is a day that is founded to support small businesses in America on one of the busiest shopping weekends of the year. Millions of Americans are being asked to shop at their favorite stores to stimulate the economy on 26 November. If everybody makes small purchases, the result will be huge. At the website of the initiatiators several methods are suggested to make this a successful day.
‘Wordfeud’ the battle in Hotel Casa 400
3-11-2011
De digital version of the game Scrabble, named Wordfeud, is a real hype. The game offers users the opportunity to battle online against another player, with the possibility to chat. Hotel Casa 400 sees this as an opportunity to organize ‘Wordfeud the Battle’ on Thursday 17 November. Guests can register through the Facebook page of the hotel: facebook.com/hotelcasa400amsterdam
That calls for a Carlsberg
3-11-2011
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The beer brand Carlsberg performed a marketing stunt by placing 148 so-called ‘bad boys’ in a cinema, whereby only 2 seats were left for an innocent couple. Curious how this ends? Watch the movie.
Giving is Eazie
31-10-2011
On the 1st of November fresh and healthy food restaurant chain Eazie launches a campaign where ‘giving’ is the main subject. Everyone who orders an ‘Eazie giving’ menu receives a QR-ticket and can win great prizes. For Eazie this is a way to thank their community in the weeks before Thanksgiving. The prizes are provided by the partners of Eazie. Two tickets to Bangkok are provided by Wereldtickets.nl, a pair of Tom Ford sunglasses by Zonnebrillen.com and a custom made bike by the Swedish Bikebyme are a few examples.
Buy my face
27-10-2011
‘Buy my face’ is a new marketing campaign that is created by two students in England. These students sell their face to companies to paint an advertisement on their face, in order to pay off their student loans. A creative idea for a cafe or retail brand to promote itself?
Starbucks interactive storefront
25-10-2011
To launch the “My Starbucks Rewards” program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. In cooperation with The Media Merchants they placed monitors in the storefront where guests discover the rewards by touching the golden stars in an animated interface throughout the display. See the movie for more.
Hotel De Roode Leeuw celebrates 100 years
24-10-2011
To celebrate the 100th anniversary of Hotel the Roode Leeuw (Amsterdam) there was a photographer next to the entrance in the weekend of the 15th and 16th of October. Everyone who passed by was asked for a photo in ‘traditional Dutch clothing’. The photos are placed on Facebook, two people can win a night in a double room at the hotel or a dinner for 2 persons in the hotel restaurant after tagging themselves in the photo.
New tea flavours due to Hyves
24-10-2011
Pickwick tea brand again asked 150 thousand fans on social media network Hyves to develop new flavours. Last year, the company did the same and created Dutch Tea. This year three new teas are chosen: Chocolate Mint, the Caramelized Pear, and the Smooth Chai.
