On a Saturday evening in December there was a disco evening at gas station De Lucht next to the A2 highway. The owner of the gas station organized a special disco evening for the visitors on their way to a techno festival in Den Bosch.
During the Open’er Music Festival in Poland, Heineken gave away personalized stickers with QR-codes. The brewer wanted to stimulate more interaction between the visitiors and introduced the slogan ‘Open your world’. The ice breaker was called ‘U-code’ and was requested and printed 5.000 times in four days.
In the Marche area in Italy it is possible to adopt your own olive tree. For $ 116 you receive a certificate, and two times a year a shipment of olive oil from your own olive tree. In the spring you will receive two liters of extra vergine olive oil and in the fall a trio of different flavors (lemon, chili and orange).
Coca-Cola answers letters written to Santa Claus. In the Santa Claus Museum, in Indiana you can find letters written in 1930. From the 60.000 letters Coca-Cola choose 75 of them to answer. The writers of the letters got tracked down and they got the present that they asked for years ago. Can you imagine that Santa Claus is knocking on your door to give you the present you asked for 40 years ago? Check this movie to see the reactions.
This Christmas choir is sponsored by Bagel Nash, a bagel chain in the United Kingdom. In Leeds they went to four Bagel Nash shops to sing Christmas songs. People could request a song on Twitter or Facebook.
Van Spronsen & Partners hospitality consultancy has researched the wellness branch in the Netherlands. The focus of this research is the visitors’ view. The results of 800 questionnaires provide a clear and honest picture of both the visitors and non-visitors. The Dutch report provides insights on the motives and thoughts of the non-visitors (and thus potential visitors) and gives wellness related companies the tools to anticipate on the expectations of their target group.
Burak Kaynak has designed a Like tip box. This physical version of the Like button on Facebook will probably get you extra tipping because a wink like this always works. On top of that, guests see that you’re active on social media, so prepare for more ‘real’ likes and free-publicity.
Advertising agency Wieden & Kennedy’s in Amsterdam offers a Christmas dinner for family and friends who live far away. Each person can log in and call with skype, there faces will be seen on screens. The room is decorated like a real Christmas dinner.
In Singapore eight indepent coffeeshops have made a disloyalty coffee card. This card stimulates to visit all the eight different coffeeshops and taste their coffee. When the card is full, you can get a free coffee at the shop where you got the card.
Bet365.com, a website for online gambling, has made a basketball field in the toilet of a sport complex to promote betting on basketball matches.
With ambitions to double innovation, Taco Bell is sharing exclusive insights into its plan to R.I.N.G. The Bell for winning in the years ahead! The read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
On a Saturday evening in December there was a disco evening at gas station De Lucht next to the A2 highway. The owner of the gas station organized a special disco evening for the visitors on their way to a techno festival in Den Bosch.
During the Open’er Music Festival in Poland, Heineken gave away personalized stickers with QR-codes. The brewer wanted to stimulate more interaction between the visitiors and introduced the slogan ‘Open your world’. The ice breaker was called ‘U-code’ and was requested and printed 5.000 times in four days.
In the Marche area in Italy it is possible to adopt your own olive tree. For $ 116 you receive a certificate, and two times a year a shipment of olive oil from your own olive tree. In the spring you will receive two liters of extra vergine olive oil and in the fall a trio of different flavors (lemon, chili and orange).
Coca-Cola answers letters written to Santa Claus. In the Santa Claus Museum, in Indiana you can find letters written in 1930. From the 60.000 letters Coca-Cola choose 75 of them to answer. The writers of the letters got tracked down and they got the present that they asked for years ago. Can you imagine that Santa Claus is knocking on your door to give you the present you asked for 40 years ago? Check this movie to see the reactions.
This Christmas choir is sponsored by Bagel Nash, a bagel chain in the United Kingdom. In Leeds they went to four Bagel Nash shops to sing Christmas songs. People could request a song on Twitter or Facebook.
Van Spronsen & Partners hospitality consultancy has researched the wellness branch in the Netherlands. The focus of this research is the visitors’ view. The results of 800 questionnaires provide a clear and honest picture of both the visitors and non-visitors. The Dutch report provides insights on the motives and thoughts of the non-visitors (and thus potential visitors) and gives wellness related companies the tools to anticipate on the expectations of their target group.
Burak Kaynak has designed a Like tip box. This physical version of the Like button on Facebook will probably get you extra tipping because a wink like this always works. On top of that, guests see that you’re active on social media, so prepare for more ‘real’ likes and free-publicity.
Advertising agency Wieden & Kennedy’s in Amsterdam offers a Christmas dinner for family and friends who live far away. Each person can log in and call with skype, there faces will be seen on screens. The room is decorated like a real Christmas dinner.
In Singapore eight indepent coffeeshops have made a disloyalty coffee card. This card stimulates to visit all the eight different coffeeshops and taste their coffee. When the card is full, you can get a free coffee at the shop where you got the card.
Bet365.com, a website for online gambling, has made a basketball field in the toilet of a sport complex to promote betting on basketball matches.
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