Lay’s is organizing an action “Maak de Smaak” (Dutch for Make the Tase) in the Netherlands, after the success in 2010. New is that consumers can “Battle” online to help determine making three finals in August. The winning taste will be for sale as a limited edition for one year, beginning from November 2012.
IKEA created a commercial to demonstrate how kitchen tools can be used. They also released an app that tells how the recipes must be made and how long you have to workout to eat a cake without gaining weight. There is also a site where you can participate to a sport contest. The person who burned the most calories wins kitchen tools. Watch the movie.
The burger restaurant Wimpy in South Africa developed braille burgers that are topped with sesame seeds. They did that together with the Institute for the Blind, to promote the launch of the menu in braille. The 15 braille burgers that were baked for this occasion generated free publicity to an estimated 800.000 sight disabled people throughout the country.
The French fastfood chain Quick is known for the burgers they sell inspired by movies. They designed three burgers to celebrate the new Star Wars movie Phantom Menace 3D that will be released in France in February. There is the Jedi Burger (inspired by the Star Wars Characters Joda), the Dark Vador (French for Darth Vader) and the Dark Burger. The burgers are for sale in France from 31 January.
In more and more locations around the world, new modern designer bakeries are opening. The reason for this is bakeries do not want to be seen as a simple bakery with a simple selection of products. Instead, they want to add more value to the experience in a bakery, and they do so by creating a modern and designer like interior, which creates a whole new experience and feel to the businesses.
Kraft Foods has launched a sampling machine for desserts in Chicago and NYC that can recognizes faces and hands out free desserts, but only to adults. The dessert are specially prepared for the taste of adults.
Thanks to a free Android and iPhone mobile application by OgilvyOne Worldwide, Greek consumers can use their phone to send a message to a friend via any chocolate bar from Kraft Foods’ Lacta brand. The video shows how.
AQUA DiViNA, a Dutch company is selling bottles of seawater, which is taken from the Oosterschelde. The water is not for consumption, but to use for the cooking of mussels, or other seafood and fish. The seawater will add the ‘real’ salty taste into different dishes. A liter of seawater costs approximately 1 euro.
How to sell a luxurious French Restaurant to the Russian people. A direct marketing campaign to change the idea of the Russians about French Restaurant which was: overprized, small portions and frogs.
This week, the Trendgids.com (Dutch) is presented and published. Tackle opportunities, creativity, collaborate and innovation dominate this edition. Trendgids.com is a free digital magazine in which experts, including Marjolein van Spronsen (Horecatrends / Van Spronsen & Partners), give their vision on hospitality in 2012. This magazine is intended to be a source of inspiration for entrepreneurs of the industry.
With ambitions to double innovation, Taco Bell is sharing exclusive insights into its plan to R.I.N.G. The Bell for winning in the years ahead! The read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Lay’s is organizing an action “Maak de Smaak” (Dutch for Make the Tase) in the Netherlands, after the success in 2010. New is that consumers can “Battle” online to help determine making three finals in August. The winning taste will be for sale as a limited edition for one year, beginning from November 2012.
IKEA created a commercial to demonstrate how kitchen tools can be used. They also released an app that tells how the recipes must be made and how long you have to workout to eat a cake without gaining weight. There is also a site where you can participate to a sport contest. The person who burned the most calories wins kitchen tools. Watch the movie.
The burger restaurant Wimpy in South Africa developed braille burgers that are topped with sesame seeds. They did that together with the Institute for the Blind, to promote the launch of the menu in braille. The 15 braille burgers that were baked for this occasion generated free publicity to an estimated 800.000 sight disabled people throughout the country.
The French fastfood chain Quick is known for the burgers they sell inspired by movies. They designed three burgers to celebrate the new Star Wars movie Phantom Menace 3D that will be released in France in February. There is the Jedi Burger (inspired by the Star Wars Characters Joda), the Dark Vador (French for Darth Vader) and the Dark Burger. The burgers are for sale in France from 31 January.
In more and more locations around the world, new modern designer bakeries are opening. The reason for this is bakeries do not want to be seen as a simple bakery with a simple selection of products. Instead, they want to add more value to the experience in a bakery, and they do so by creating a modern and designer like interior, which creates a whole new experience and feel to the businesses.
Kraft Foods has launched a sampling machine for desserts in Chicago and NYC that can recognizes faces and hands out free desserts, but only to adults. The dessert are specially prepared for the taste of adults.
Thanks to a free Android and iPhone mobile application by OgilvyOne Worldwide, Greek consumers can use their phone to send a message to a friend via any chocolate bar from Kraft Foods’ Lacta brand. The video shows how.
AQUA DiViNA, a Dutch company is selling bottles of seawater, which is taken from the Oosterschelde. The water is not for consumption, but to use for the cooking of mussels, or other seafood and fish. The seawater will add the ‘real’ salty taste into different dishes. A liter of seawater costs approximately 1 euro.
How to sell a luxurious French Restaurant to the Russian people. A direct marketing campaign to change the idea of the Russians about French Restaurant which was: overprized, small portions and frogs.
This week, the Trendgids.com (Dutch) is presented and published. Tackle opportunities, creativity, collaborate and innovation dominate this edition. Trendgids.com is a free digital magazine in which experts, including Marjolein van Spronsen (Horecatrends / Van Spronsen & Partners), give their vision on hospitality in 2012. This magazine is intended to be a source of inspiration for entrepreneurs of the industry.
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