It’s possible to mix your own drink at Burger King. That’s because the fastfood chain has introduced the Coca-cola Freestyle in its American restaurants. With this machine you can choose from more than 100 different beverages, for example caffeine-free, diet-coke or extra lime.
In November there was a big soccer derby in Lissabon and the tickets were sold out in advance. Coca Cola tested the honesty of the shopping crowd with a wallet that contained a ticket for the opposite team. More than 95% returned the wallet to the cash registry and got a special ticket for the match in reward. They deeds were shown and the whole stadium cheered to these honest people.
In various cities in the Netherlands the cafes that tap Brand beer have joined hands to form the “Brandslang” (Fire Hose). The collaboration gives lots of opportunities for pub crawls and other activities. Venlo and Den Bosch go a bit further and organize a total package with culinary, cultural and quiz elements with the ‘Brandslang’.
Heineken gives beer lovers the opportunity to give away a BeerTender to a total stranger. The stranger (or new friend) gives one in return. Nicely packed with a note. The promotion is a wink to the Christmas spirit.
ESB Electric Ireland came up with the Tweet Café during the Dublin Web Summit. Instead of a regular café format, visitors could choose for a variety of mini-boxes with different food and drink combinations. To order, users had to tweet #tweetcafe followed by the number of the box containing the snacks they wanted. When the order was ready, the users Twitter profile appeared on a large screen and the box containing the treats was opened.
McDonald’s build a super fries box with yellow lights, located in Chicago. You can see these fries from a 5 kilometre distance! So the hungry guests will know exactly where to go! This billboard is part of the campaign ‘Best Fries on the planet’.
Almost everyone puts a parking ticket in their mouths while entering a parking garage. The chewing gum brand Extra Mint has developed special parking tickets for this, to promote their gum. Surprised faces guaranteed!
Several ‘grow your own’ initiatives are seen lately. ‘Make Cheese’ developed several packages to make your own cheese. These kits contains all ingredients, equipment and recipes. The package provides an estimated 8 cheeses. At the moment there is a mozzarella and a Canadian cheese kit, other cheeses will follow soon.
Buitengewone Varkens is a Dutch company that aims to attract ‘investors’ that are willing to invest money in their pigs. The pigs are bred sustainably and live naturally outdoors in the Dutch forests and fields. Besides, the farmers are paid a fair wage for their work. By investing 100 euros you will receive organic preservable pork products for the next three years, such as chorizo, dry sausage, pate, ham and two tickets to an event, with a total value of 150 euros.
The Play Festival in Amsterdam is getting ready to PLAY! It is a nice way of (free) publicity by hanging chalk behind a bicycle. Did you spot the stripes already?
We discussed which products show up the most on social media, in all kind of shapes, flavours and colours, this year. The first product that read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
It’s possible to mix your own drink at Burger King. That’s because the fastfood chain has introduced the Coca-cola Freestyle in its American restaurants. With this machine you can choose from more than 100 different beverages, for example caffeine-free, diet-coke or extra lime.
In November there was a big soccer derby in Lissabon and the tickets were sold out in advance. Coca Cola tested the honesty of the shopping crowd with a wallet that contained a ticket for the opposite team. More than 95% returned the wallet to the cash registry and got a special ticket for the match in reward. They deeds were shown and the whole stadium cheered to these honest people.
In various cities in the Netherlands the cafes that tap Brand beer have joined hands to form the “Brandslang” (Fire Hose). The collaboration gives lots of opportunities for pub crawls and other activities. Venlo and Den Bosch go a bit further and organize a total package with culinary, cultural and quiz elements with the ‘Brandslang’.
Heineken gives beer lovers the opportunity to give away a BeerTender to a total stranger. The stranger (or new friend) gives one in return. Nicely packed with a note. The promotion is a wink to the Christmas spirit.
ESB Electric Ireland came up with the Tweet Café during the Dublin Web Summit. Instead of a regular café format, visitors could choose for a variety of mini-boxes with different food and drink combinations. To order, users had to tweet #tweetcafe followed by the number of the box containing the snacks they wanted. When the order was ready, the users Twitter profile appeared on a large screen and the box containing the treats was opened.
McDonald’s build a super fries box with yellow lights, located in Chicago. You can see these fries from a 5 kilometre distance! So the hungry guests will know exactly where to go! This billboard is part of the campaign ‘Best Fries on the planet’.
Almost everyone puts a parking ticket in their mouths while entering a parking garage. The chewing gum brand Extra Mint has developed special parking tickets for this, to promote their gum. Surprised faces guaranteed!
Several ‘grow your own’ initiatives are seen lately. ‘Make Cheese’ developed several packages to make your own cheese. These kits contains all ingredients, equipment and recipes. The package provides an estimated 8 cheeses. At the moment there is a mozzarella and a Canadian cheese kit, other cheeses will follow soon.
Buitengewone Varkens is a Dutch company that aims to attract ‘investors’ that are willing to invest money in their pigs. The pigs are bred sustainably and live naturally outdoors in the Dutch forests and fields. Besides, the farmers are paid a fair wage for their work. By investing 100 euros you will receive organic preservable pork products for the next three years, such as chorizo, dry sausage, pate, ham and two tickets to an event, with a total value of 150 euros.
The Play Festival in Amsterdam is getting ready to PLAY! It is a nice way of (free) publicity by hanging chalk behind a bicycle. Did you spot the stripes already?
Bezoek horecatrends op
