Research Dutch wellness visitors
21-12-2011
Van Spronsen & Partners hospitality consultancy has researched the wellness branch in the Netherlands. The focus of this research is the visitors’ view. The results of 800 questionnaires provide a clear and honest picture of both the visitors and non-visitors. The Dutch report provides insights on the motives and thoughts of the non-visitors (and thus potential visitors) and gives wellness related companies the tools to anticipate on the expectations of their target group.
Like tip box
21-12-2011
Burak Kaynak has designed a Like tip box. This physical version of the Like button on Facebook will probably get you extra tipping because a wink like this always works. On top of that, guests see that you’re active on social media, so prepare for more ‘real’ likes and free-publicity.
Celebrate Christmas together separately
20-12-2011
Advertising agency Wieden & Kennedy’s in Amsterdam offers a Christmas dinner for family and friends who live far away. Each person can log in and call with skype, there faces will be seen on screens. The room is decorated like a real Christmas dinner.
Disloyalty card for cheating coffee fans
20-12-2011
In Singapore eight indepent coffeeshops have made a disloyalty coffee card. This card stimulates to visit all the eight different coffeeshops and taste their coffee. When the card is full, you can get a free coffee at the shop where you got the card.
Sporty urinal
19-12-2011
Bet365.com, a website for online gambling, has made a basketball field in the toilet of a sport complex to promote betting on basketball matches.
Extreme advertisement from Burger King Russia
16-12-2011
Burger King Russia has made a advertisement with rap music, unicorns, ballerinas and a DJ. The video shows a dad teaching his son how to eat a burger, a guy asking his girlfriend to marry him and more weird stuff happening in BK. The music in the clip comes from the popular Russian hip-hop musical “Cops on Fire”.
Mega huge sauce sachets
16-12-2011
Hot Pocket Sadia comes with a X-treme Burger, to accompany this big sandwich DDB Advertising created huge sachets of mayonaise, ketchup and mustard.
Toronto snowman
15-12-2011
To stimulate tourists to take and upload pictures of the city Toronto, the tourism agency of Toronto has come up with a campaign. At 21 strategic chosen touristic locations throughout the city, 2,5 meter high snowmen are placed, each in front of a famous building in Toronto. For each uploaded and liked picture, the campaign will donate to a charity.
The social Christmas tree of Heineken
14-12-2011
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Heineken is building an 11 meter high Christmas tree in Singapore, it will be there from the 17th until the 26th of December. The Christmas tree consists of 48 LCD-screens, on which people can leave a Christmas message. You can make a interactive Christmas card with text, pictures and add friends. Heineken will show the Christmas cards on the Christmas tree.
You want fries with that
14-12-2011
McDonald’s is coming with a new marketing campaign, called ‘You want fries with that?’ On the website you can tell what you would like in combination with your fries, and the best idea wins $25.000,=. The idea behind it is that McDonald’s fries actually fit with everything.
