Hugging for a Coca-Cola
This vending machine of Coca-Cola distributed free drinks to everyone who hugged the machine. It was placed on a university in Singapore and it invited passengers with the lines ‘Hug Me!’
This vending machine of Coca-Cola distributed free drinks to everyone who hugged the machine. It was placed on a university in Singapore and it invited passengers with the lines ‘Hug Me!’
Frank’s is an exclusive speakeasy in Buenos Aires. You can enter the club via a password (changes every week) that is spread by word-of-mouth. Because of the changing password, 200 of the bar’s most high-profile customers (actors, businessman, models etc.) stopped visiting. That’s why the bar created the ‘tackiest VIP card’, hiding the real identity of Frank’s, which was printed on the card in invisible UV ink and sent it to these customers. They successfully converted over 130 people, who returned to the bar using their VIP-card.
Wim Hartog (88 years old) become the Dutch ‘oldest bakery’. To honor Wim, Volkswagen made this beautiful portrait of the baker and his passion for the company for their 65-handyman campaign.
Kotex released worlds first Pinterest campaign where they found 50 influential women on Pinterest and sent each one of them a personalized gift, based on their interests and passions. These gifts drove social commentary across Pinterest, Facebook, Twitter and Instagram.
Magnum continues it’s Pleasure Hunt succes with a sequel. Brands like Bing and KLM are visible in the interactive game as well as the Fasano Hotel in Rio de Janeiro receives an extra (sixth) star by the main character. Play the Pleasure Hunt here here.
Nice make-up tip for the ladies. Although it doesn’t look that tasty, it is a nice add of the Burger King.
The Cavendish Hotel in London devised a competition, where the winner and his or her beloved can spend Easter Eve in their special designed chocolate room. Topchocolatiers have done their best to make as many objects as edible such as flowers, slippers and even the toothbrush! In total, more than 100 kilograms of chocolate is used.
At the Coca-Cola concept store on Copacabana beach in Rio de Janeiro, a soda machine has been installed that dispenses free mobile internet access instead of a beverage. The “Happiness Refill,” was created by three Ogilvy offices (Sao Paulo, Rio and Recife). To use it, consumers have to press their phone against the tap to receive data credits for free internet navigation on an exclusive Coca-Cola mobile browser. The browser provides access to Coke FM radio, social networks (Facebook and Twitter) and the weather forecast.
To celebrate the sponsorship of the upcoming NZ PGA Pro-Am Championship by Air New Zealand they came up with the 30,000 Foot In-flight Putting Challenge. Teeing off March 22nd 2012. Watch the video for more information. We think this is an April 1st joke.
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
This vending machine of Coca-Cola distributed free drinks to everyone who hugged the machine. It was placed on a university in Singapore and it invited passengers with the lines ‘Hug Me!’
Frank’s is an exclusive speakeasy in Buenos Aires. You can enter the club via a password (changes every week) that is spread by word-of-mouth. Because of the changing password, 200 of the bar’s most high-profile customers (actors, businessman, models etc.) stopped visiting. That’s why the bar created the ‘tackiest VIP card’, hiding the real identity of Frank’s, which was printed on the card in invisible UV ink and sent it to these customers. They successfully converted over 130 people, who returned to the bar using their VIP-card.
Wim Hartog (88 years old) become the Dutch ‘oldest bakery’. To honor Wim, Volkswagen made this beautiful portrait of the baker and his passion for the company for their 65-handyman campaign.
Kotex released worlds first Pinterest campaign where they found 50 influential women on Pinterest and sent each one of them a personalized gift, based on their interests and passions. These gifts drove social commentary across Pinterest, Facebook, Twitter and Instagram.
Magnum continues it’s Pleasure Hunt succes with a sequel. Brands like Bing and KLM are visible in the interactive game as well as the Fasano Hotel in Rio de Janeiro receives an extra (sixth) star by the main character. Play the Pleasure Hunt here here.
How is the club scene doing in the Netherlands? Watch the movie (in Dutch).
Nice make-up tip for the ladies. Although it doesn’t look that tasty, it is a nice add of the Burger King.
The Cavendish Hotel in London devised a competition, where the winner and his or her beloved can spend Easter Eve in their special designed chocolate room. Topchocolatiers have done their best to make as many objects as edible such as flowers, slippers and even the toothbrush! In total, more than 100 kilograms of chocolate is used.
At the Coca-Cola concept store on Copacabana beach in Rio de Janeiro, a soda machine has been installed that dispenses free mobile internet access instead of a beverage. The “Happiness Refill,” was created by three Ogilvy offices (Sao Paulo, Rio and Recife). To use it, consumers have to press their phone against the tap to receive data credits for free internet navigation on an exclusive Coca-Cola mobile browser. The browser provides access to Coke FM radio, social networks (Facebook and Twitter) and the weather forecast.
To celebrate the sponsorship of the upcoming NZ PGA Pro-Am Championship by Air New Zealand they came up with the 30,000 Foot In-flight Putting Challenge. Teeing off March 22nd 2012. Watch the video for more information. We think this is an April 1st joke.
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