Heineken Night Club of the Future

10-5-2012

At the Design fair in Milan, Heineken placed the crowd-sourced night club concept. This yearlong design exploration project, is created through the progressive minds of 19 emerging designers from across the globe, resulted in a prototype of a futuristic night club. Interesting to read about the six key areas (connecting, getting a drink, discovering, dancing, cooling down and ending the night).

Surprise toilet visit

10-5-2012

Great promotional campaign of Ikea for their bathroom articles at the Salone Internationale del Mobile in Milan.

Sprite shower

9-5-2012

No more regular showers on the beaches of Rio de Janeiro and Brazil this summer. The Coca-Cola company came with the ‘Sprite Shower’, luckily the shower is of pure water and not Sprite.

QR-code with shadow effect

8-5-2012

Emart in South-Korea has found a way to attract more customers during lunch. Between 12 am and 1 pm they make a QR-code becomes visible by the sunlight. The consumer that schans the Sunny Sale QR-code will receive a voucher of 12 euros for home products. Sales increased by 25 percent during lunch.

Plink

7-5-2012

Plink is according to their own words the first-ever Facebook credits based loyalty program that rewards member with Facebook credits for dining and shopping at their favorite restaurants and offline retailers. For example Taco Bell, 7-Eleven, Outback, Burger King, Arbys en Drunking Donuts. In January of this year this app was launched and currently available in the US.

De Streekmarkt

4-5-2012

@DeStreekmarkt organizes a market with regional products at the Twijnstraat (Utrecht) together. Interesting initiative at this market is the Streekbox (regional food box), with all ingredients and recipes for two local dishes.

Eat2Gather CuliGay nights

4-5-2012

Culinairy event agency Eat2Gather starts 24 May with CulyGay workshops & dine experiences. The workshops provide a relaxed environment for gays to meet other like minded people.

Living room restaurant week

4-5-2012

In the Netherlands are approximately a hundred living room restaurants. Therefore Paul ten Have, initiator of huiskamermenu.nl, organizes the living room restaurant week from 19 to 27 May. A three course dinner at someone’s living room for a fixed price. An example of peer-to-peer developments in the hospitality industry.

Presenting your new menu

3-5-2012

The Dutch restaurant De Molen (Kaatsheuvel) fantastically presents their new menu.

The Dutch most famous Burger

3-5-2012

McDonald’s started a co-creation campaign in the Netherlands. Consumers can create their own burger on the website. Website visitors can vote for this burger, and the burger with the most votes will become the Dutch most famous Burger. This hamburger will be sold in all Dutch locations under the name of the winner. On September the 17th the winner will be announced, the winning burger is available from 18 September.

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