Soccer Pizza
13-6-2012
Figures from meal service just-eat.nl shows that people order more during the big sport events. Therefore, artists created from pizza ingredients pizza’s of soccer-players of the Dutch nation team, specially for the European Championship.
De Lunterse boer promo film
13-6-2012
A good example of a hospitality promo film can look.
Paying with fingerprint
12-6-2012
Ushuaïa Ibiza Beach Hotel uses all kind of modern techniques to facilitate their modern guests. August 2011 they were one of the first hotels to introduce RFID technique to facilitate easy acces to the Facebookpages of their guests. Now they have rolled out a biometric system of payments utilising PayTouch.
Pizza at your doorstep
12-6-2012
Domino’s pizza ran a campaign at their home market. They used a door-to-door guerilla strategy, placing flyers under each door (half in, half out), in a way that is seemed real oven spatulas delivering straight from the oven inside the house. From the 2000 flyers, with 10% discount for the next order, 14,5% were redeemed and overall sales increased 12%. Advertising Agency: Artplan, Rio de Janeiro, Brazil.
Smulpaapje kids menu
11-6-2012
The website smulpaapje.nl shows you restaurants in the Netherlands that have special menus for children. As a Dutch restaurantowner with special, healthy and great children menu’s, you should be mentioned on this website.
To drunk to sing = to drunk to drive
11-6-2012
To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, the karaoke lyrics of famous Irish drinking songs carried a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, the singers unwittingly spread the message, singing an SOS to call them a taxi home. Created by Saatchi & Saatchi Frankfurt, Germany.
ProefMei food event
8-6-2012
Bergen op Zoom (the Netherlands) is 800 years old and that should be celebrated! From 7 till 10 June are the ProefMei days. Here you can enjoy the local products.
Discount on your cocktails
8-6-2012
Had a bad day on the stock exchange? Go to the Waldorf-Astoria’s Bull & Bear Steakhouse in New York. The bar is offering discounts, based on the stock market for the day. For example, if the stock has decreased by 4,5% you get $ 4.50 discount on your cocktails. The bar is known to be one of the leaders in New York.
Social media: The Fancy
7-6-2012
What to do with the several social media as an entrepreneur in the hospitality industry? Van Spronsen & Partners gives an explanation, only available in Dutch.
Grey Goose wodka
4-6-2012
This summer Grey Goose brings an innovative campaign to London. Every person has a unique taste profile, with a different reaction to: sweet, sour, salty, bitter and umami. Grey Goose aims to give cocktail drinkers a cocktail that is just right for them. Running from May until July, Taste By Appointment will introduce two tools designed to educate cocktail lovers about how to ensure the best possible drinking experience.