Washing dishes to pay the bill
12-7-2012
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
Taco Bell QR-code from lemons and avocados
11-7-2012
Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.
Coffee drinkers ambushed by Orbit Chewing Gum
11-7-2012
Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.
The Longest Vegetarian Table in Amsterdam
9-7-2012
The Vegetarian Society (The Netherlands) orginazes ‘The Longest Vegetarian Table’ on Wednesday 11 July. The event is organized at the Museumsquare in Amsterdam, and they strive to feed at least 600 and up to 800 people at once at a long table of 220 meters. The meal is offered for free, but the organization is still looking for sponsors. For singles who want to meet other singles, there are special places at the ‘Vega Dates’ tables. Register by Facebook. The video is in Dutch, about the event last year in Utrecht.
McSucces by Ubel Zuiderveld
6-7-2012
McDonald’s is one of the most succesfull restaurants in the world. Even during economical crises the company still thrives. This Dutch book by Ubel Zuiderveld provides a view in McDonald’s ‘kitchen’. He has published some articles in English as well.
Public coffee waste mushroom farm
6-7-2012
Seattle had a temporary store front where Olson Kundig Architects and CityLab7 collaborated to create a mushroom farm. The coffee waste from local cafes was used to grow the mushrooms on. A side effect of this urban farm was social cohesion and increased the dialogue about urban farming and its business possibilities.
Glorification by Grand Marnier
4-7-2012
The summer becomes even better with the Sunset Taker app by Grand Marnier. With this mobile application you can give the photo’s the ultimate summer feeling by adding a sunset glow. You can download the app for free from the website. This app also contains a Sunset Shaker, where cocktail expert Simon Difford gives six different cocktail recipes.
Bees on the Waldorf Astoria Hotel
3-7-2012
Since this spring, the Waldorf-Astoria Hotel in New York, houses around 250,000 bees. Not only supply these bees honey in a sustainable way to the restaurant, but also aims to help provide pollination to support the city’s recent campaign to plant a million trees over the next decade. Hotel guests can also book a tour on the roof.
Lunch Hour NYC
2-7-2012
From the 29th of June, the New York Public Library opened the exhibition Lunch Hour NYC. This exhibition features all the lunch trends of over the past century. Find out how the pizza became popular in New York City, and when the first Chinese restaurants opened their doors. Did you know that the foodtrucks were already popular about a century ago…?
Behind the scenes McDonald’s hamburger photo shoot
29-6-2012
Ever wondered why hamburgers look different in advertisements? Check this video for a view behind the scenes of a professional food photo shoot by McDonald’s Canada.