The Conservatorium Hotel in Amsterdam serves a classic Afternoon Tea as a tribute to the reopening of the Rijksmuseum. The appetizers are inspired by the portraits and art works by artists from the 17th century. The menu consists entirely of pure traditional Dutch dishes like beef sausage burger with pickles, herring on rye bread and different types of croquettes.
Cornetto has launched a funny campaign: the Cornetto Lick Challenge. If you’ve got a talented tongue, you should probably join to the new Cornetto Lick Challenge, where you can compete for tongue supremacy amongst your friends. Your tongue gets different challenges like weightlifting, bowling and taekwondo. Participants battle with Nick Afanasiev (the longest tongue of 8,9cm) in order to win the challenge.
The first edition of the cooking competition ‘Region Chef’ will take place on 28 September in Amersfoort. During this competition amateur chefs cook with locale produce. By promoting locale produce the organization wants to reduce the ecological footprint of the food consumption. The goal is to make consumers more aware of it and to show them in which season the products will have the best flavors.
A nice example of augmented reality. An interactive Tiger Beer video wall ( of beer brand Tiger Beer) situated along the connecting walkway within Dhoby Ghaut MRT station detects passers-by through infrared motion sensors, displays the persons walking past and triggers speech bubbles to appear above their heads, as if they were thinking out loud. The speech bubbles contain quotes with excuses to not miss the football match. Fans can post their most original and innovative suggestions on how to make it in time for a match online. The best submissions will be featured on the video screen.
Last week Jack Daniel’s launched a global advertising campaign with the legends of the music industry in the Netherlands. The campaign shows classic images of Joey Ramone, Bad Brains, Franks Sinatra and Freddie King. The campaign of Jack Daniel’s shows the close connection between Jack Daniel’s and music over the years. The campaign will be shown on Discovery Channel and online via Youtube and Facebook, until March 2014.
Six top chefs from the Netherlands will prepare a lunch with asparagus for a location of the Salvation Army on Wednesday 24 April. The chefs will work with participants of 50|50 Food for catering, a labor rehabilitation project of the Salvation Army. Besides preparing the asparagus lunch, the participants of 50|50 Food for catering have the opportunity to attend an internship for two days at the restaurants of the top chefs.
In California the first Legoland hotel in the United States has been opened. The Legoland hotel has 250 rooms and each room is decorated after one of the three themes: pirate, adventure or kingdom. The children have their own separate room with bunk bed and a treasure hunt game. The hotel is not entirely build out of tiny bricks, but it does have 3,400 sculptures created with approximately 3 million Lego pieces. For example the wall behind the check-in desk is entirely made of Lego bricks, but also the potted plant on the counter. The hotel guests can also enter the Lego Park, that is located besides the hotel. Watch the video about the hotel.
After about 15 years the non-alcoholic beer will return in the shelves of gas stations in the Netherlands. To celebrate the return of non-alcoholic beer, Bavaria will introduce their beers in a pop-up non-alcoholic bar in a Shell station near Amsterdam. In this pop-up bar visitors can taste the Bavaria 0.0% Original beer for free. With the introduction of non-alcoholic beer in the gas stations, Bavaria wants to create a new moment of use for Bavaria 0.0% Original, Lemon and White.
During the Milan Design Week Heineken introduced the beer bottles ‘Heineken Ignite’ that interacts with people and its surroundings, by shining. The interactive beer bottles have micro sensors and wireless networking technology to sense when people are clicking the bottles together to toast. The bottle also lights on when someone takes a sip and it responds to music. With this bottle Heineken is trying to get a greater range in the nightlife. The bottles are specially designed for the Milan Design Week, hopefully we see them in bars and clubs soon…
The Ramada Apollo Amsterdam Centre and Urbanics Amsterdam organize the ‘race to the top’ on Saturday April 20th for the first time. Participants will run up and down three times and will finish on Floor 17 (bar). They need to overcome a total of 51 floors and 2020 stairs. The race starts outside at the parking lot and the stairs runners will be welcomed with a drink and a healthy snack at the top. The fastest man and woman will both win a hotel stay including breakfast for two.
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
The Conservatorium Hotel in Amsterdam serves a classic Afternoon Tea as a tribute to the reopening of the Rijksmuseum. The appetizers are inspired by the portraits and art works by artists from the 17th century. The menu consists entirely of pure traditional Dutch dishes like beef sausage burger with pickles, herring on rye bread and different types of croquettes.
Cornetto has launched a funny campaign: the Cornetto Lick Challenge. If you’ve got a talented tongue, you should probably join to the new Cornetto Lick Challenge, where you can compete for tongue supremacy amongst your friends. Your tongue gets different challenges like weightlifting, bowling and taekwondo. Participants battle with Nick Afanasiev (the longest tongue of 8,9cm) in order to win the challenge.
The first edition of the cooking competition ‘Region Chef’ will take place on 28 September in Amersfoort. During this competition amateur chefs cook with locale produce. By promoting locale produce the organization wants to reduce the ecological footprint of the food consumption. The goal is to make consumers more aware of it and to show them in which season the products will have the best flavors.
A nice example of augmented reality. An interactive Tiger Beer video wall ( of beer brand Tiger Beer) situated along the connecting walkway within Dhoby Ghaut MRT station detects passers-by through infrared motion sensors, displays the persons walking past and triggers speech bubbles to appear above their heads, as if they were thinking out loud. The speech bubbles contain quotes with excuses to not miss the football match. Fans can post their most original and innovative suggestions on how to make it in time for a match online. The best submissions will be featured on the video screen.
Last week Jack Daniel’s launched a global advertising campaign with the legends of the music industry in the Netherlands. The campaign shows classic images of Joey Ramone, Bad Brains, Franks Sinatra and Freddie King. The campaign of Jack Daniel’s shows the close connection between Jack Daniel’s and music over the years. The campaign will be shown on Discovery Channel and online via Youtube and Facebook, until March 2014.
Six top chefs from the Netherlands will prepare a lunch with asparagus for a location of the Salvation Army on Wednesday 24 April. The chefs will work with participants of 50|50 Food for catering, a labor rehabilitation project of the Salvation Army. Besides preparing the asparagus lunch, the participants of 50|50 Food for catering have the opportunity to attend an internship for two days at the restaurants of the top chefs.
In California the first Legoland hotel in the United States has been opened. The Legoland hotel has 250 rooms and each room is decorated after one of the three themes: pirate, adventure or kingdom. The children have their own separate room with bunk bed and a treasure hunt game. The hotel is not entirely build out of tiny bricks, but it does have 3,400 sculptures created with approximately 3 million Lego pieces. For example the wall behind the check-in desk is entirely made of Lego bricks, but also the potted plant on the counter. The hotel guests can also enter the Lego Park, that is located besides the hotel. Watch the video about the hotel.
After about 15 years the non-alcoholic beer will return in the shelves of gas stations in the Netherlands. To celebrate the return of non-alcoholic beer, Bavaria will introduce their beers in a pop-up non-alcoholic bar in a Shell station near Amsterdam. In this pop-up bar visitors can taste the Bavaria 0.0% Original beer for free. With the introduction of non-alcoholic beer in the gas stations, Bavaria wants to create a new moment of use for Bavaria 0.0% Original, Lemon and White.
During the Milan Design Week Heineken introduced the beer bottles ‘Heineken Ignite’ that interacts with people and its surroundings, by shining. The interactive beer bottles have micro sensors and wireless networking technology to sense when people are clicking the bottles together to toast. The bottle also lights on when someone takes a sip and it responds to music. With this bottle Heineken is trying to get a greater range in the nightlife. The bottles are specially designed for the Milan Design Week, hopefully we see them in bars and clubs soon…
The Ramada Apollo Amsterdam Centre and Urbanics Amsterdam organize the ‘race to the top’ on Saturday April 20th for the first time. Participants will run up and down three times and will finish on Floor 17 (bar). They need to overcome a total of 51 floors and 2020 stairs. The race starts outside at the parking lot and the stairs runners will be welcomed with a drink and a healthy snack at the top. The fastest man and woman will both win a hotel stay including breakfast for two.
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