Maastricht hangs the laundry outside

21-6-2013

This morning Maastricht welcomed the summer in a special way. In serveral streets freshly washed laundry was hanged out to promote the quest for the ‘cleanest’ photo of the city. The promotion is an initiative by VVV Maastricht and Townhouse Designhotel Maastricht.

The wearable movie

20-6-2013

Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.

Student dinner blog

19-6-2013

At the website GEWOONWATEENSTUDENTJESAVONDSEET.blogspot.nl former student Leonie writes about her simple and decent dinners. She mostly creates her own dishes, but sometimes she is inspired by cookbooks. Her blog is viewed 1,400 times a day and her Facebookpage has received nearly 25,000 likes in two years. A student restaurant in Amsterdam can respond to this blog by inviting Leonie for a dinner and let her write a blog about it. This way restaurants generate a lot of free publicity.

The Offline beer glass

19-6-2013

Does it often happens that you are drinking something in a pub and your friends only pay attention to their phone? A bar in Brazil has found a solution for that problem: ‘The Offline Glass’. This beer glass can only stand up straight when balanced on a mobile phone. You so have to put your phone down to keep your beer glass standing.

Innovative billboards

17-6-2013

IBM has designed special innovative billboards to promote its ‘Smart Cities Program’ in partnership with Ogilvy & Mather France. These billboards do not only have an informative function but function as useful surfaces as well. The billboards can be used as a bench, a shelter from the rain or a ramp over stairs. The aim of the project is to encourage smarter thinking when it comes to the development of ‘solutions’ for the city.

Amsterdam water promotions

14-6-2013

‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!

‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.

Your dads favorite quote

14-6-2013

A nice and simple Father’s day action of hotel Taj West End Bangalore, India. Followers can share one of their dad’s favorite sayings and quote them with #MyDadAlwaysSays on Twitter. The best quote will win a father’s day lunch in the restaurant.

Corona with a slice of the moon

14-6-2013

A bottle of Corona with a slice of the moon? Corona and advertising Carmer-Krasselt have made a large billboard in New York City, where on certain nights in the month the crescent moon look like a slice of lime in a Corona bottle. Great campaign!

The Pilot store

13-6-2013

The ‘Pilot store’ opened last April at shopping mall Hoog Catharijne Utrecht. The ‘Pilot store’ is a temporary store where consumers can test products. When consumers order a sandwich they are asked to participate in a taste test. If they cooperate, they will get their sandwich for a reduced rate. Consumers aren’t required to cooperate with the test. Based on the results, the producer will improve the tested products before they will be available in the supermarket. Consumers can influence the products that will be available in the supermarket. The store will be open until July 13.

NeverLate app

13-6-2013

  • NeverLate app

It happens to everyone.. you are too late because you were stuck in traffic. A new app that can prevent you from being too late. The ‘NeverLate’ app sends you a message, when you should leave for your appointment. The app has access to your agenda and calculates road constructions, accidents and any other unforeseen aspects to estimate the travel time.

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