#RCMemories through promoted by
10-6-2013
The official twitter stream of The Ritz-Carlton Hotel Company, L.L.C. Tweeting for global travelers, collectors of #RCMemories and lovers of #luxury. We do not often see examples of hotels using the ‘promoted by’ opportunity via Twitter. Recently we spotted the above mentioned tweet promoted by @RitzCarlton: ‘Travel inspires the most treasured memories. Share yours on @twitter & @instagram with #RCMemories. We can’t wait to see what you discover‘. They gather photos taken by their guest at #RCMemories at Twitter and Instagram. Thus the story of vacationing at the Ritz-Carlton locations worldwide are told through pictures by their guests. Great marketing campaign! And inspiration for each hotel or restaurant. As to come up with a hash tag for your own business is easy. Getting your guest to send in pictures is a challenge! We contribute to the #RCMemories by placing the picture of the Bathmenu from the Ritz-Carlton in Kuala Lumpur. Also shown in our booklet ‘Royal hospitable gestures‘.
Mouthopia,Think With Your Mouth
10-6-2013
McDonald’s has taken a fresh approach with their most recent advertising campaign called “Think With Your Mouth”. Created by New York-based ad agency Translation, the outcome is a series of 20-second videos, which all feature a Big Mac as the centerpiece. Each of the videos has a distinct style with the goal of appealing to a different segment of Internet users. With this tactic they aim to increase the number of people who are likely to click on any one of the company’s videos, thus increasing the effectiveness of the ad campaign.
The Ibis Snuggling Bunnies
10-6-2013
The Ibis hotels introduced their most comforting hotel bed ever with this ad. More information at #ibisbunnies and if you like them at Facebook you can even see more exclusive behind-the-scenes YouTube videos.
Away on business by Accor
7-6-2013
Accor Hotels introduces an iPad-app for the business traveler. The app ‘Away on Business by Accor’ offers business travelers a planning tool and it gives tips. Travelers can book a hotel room at a Accor Hotel through the app, but it also offers suggestions for restaurants and attractions, manages travel costs and you can import and personalize a planning. The app includes practical tools, such as the weather forecast, a map of the public transport and a LinkedIn conncection search in the area.
Kitchen Table
5-6-2013
Restaurant Kitchen Table offers its guests a very special dining experience. With 19 seats at the stainless steel bar that surrounds the open kitchen, guests can watch the cooks cooking and talk with them about what they are preparing. The cooks, managed by James Knappett, can directly serve the dishes to the guests. The kitchen serves a daily changing menu updated with the best produce available.
Magnum Pleasure Store Amsterdam
5-6-2013
The Magnum Pleasure Store opened in Amsterdam last week. The pop-up store will only be open this summer. Visitors can create their own, custom made, Magnum ice-cream. Customizing starts with a base of vanilla ice cream dipped in white/milk/dark chocolate. Then, toppings can be added such as hazelnuts, meringue pieces, coconut, nougat or brownie pieces. Visitors experience a moment of joy and peace in the store. Before, the Magnum Pleasure Store was already available in London, Paris and Milan.
Twitter concierge
4-6-2013
The Manhatten hotel in Rotterdam adapts to the Twitter hype in the Netherlands. The hotel is the first hotel in the Netherlands who has a twittering concierge. The concierge Lesley Klavert keeps the guests informed by Twitter about tourist attractions, restaurants, nightlife and events in Rotterdam. Guests can also ask questions via the Twitter account @conciergeRTM. Through the Twitter by the concierge, the hotel can keep the guests informed even before they come to Rotterdam.
Share your coke with a friend
31-5-2013
Coca Cola has launched a lot of different campaigns to share happiness. Like the vending machine you need to hug to get a coke, the vending machine where you need a friend to grab a can or a bottle with a name on it. But there was one thing you couldn’t share, the can itself. Therefore Coca Cola has introduced the ‘sharing can’. You can split this can into two separate cans and share it with your friend.
Kiwigerine, Bananaberry and Pinegrape
31-5-2013
Brazil is home to many exotic fruits, but even the locals at a food market where surprised when they tasted a (red) banana with the taste of a strawberry. To promote the new Philips blender, ad agency Ogilvy Brazil has developed new fruit: the Kiwigerine, Bananaberry and Pinegrape. They worked together with molecular gastronomist Clecia Ribeiro to develop three types of fruits with deviant flavors. A banana with a strawberry flavor, a kiwi flavored with tangerines and a pineapple with grape flavor. The exotic look and surprising taste aroused great curiosity among the locals.
Hands free Whopper
31-5-2013
The Burger King in Puerto Rico has developed a gadget for the Whopper to celebrate its 50th anniversary. The ‘Hands free Whopper’ offers the possibility to eat a Whopper without using your hands and having to stop what you are doing. 50 loyal customers of Burger King Puerto Rico got this gadget. But whether this gadget is really useful…?
