A year after the ‘Take a look at Brussels‘ campaign, SNCF launches the ‘Europe is just next door’-campaign. Bystanders could virtually step into another city through a digital door. From Milan they were entertained by a mime artist, in Brussels a drawer made a portrait, in Barcelona a hip-hop crew was present to dance with, from Geneva you were joined by a couple in a boat and in Stuttgart you virtually rode a bike with a few locals. Watch the video.
Cheese brand Castello opened a pop-up store in New Babylon, The Hague. The pop-up store will be open for three months a culinary cheese experience. Consumers can taste forty kinds of cheese with matching wines. The goal is to surprise consumers and to come in contact with the consumers to get their opinion. Chef cook Joop Braakhekke opened the pop-up store and demonstrated the culinary possibilities with Castello. Soon the Castello pop-up store will open in cities like London, Berlin and New York.
A power nap can help to reduce stress and increase productivity. At the Royal Bank Plaza in Toronto Breathe Right, make of nasal strips to breathe better, set up a pop-up pod hotel. Working people were invited to take a free nap for 20 minutes and were asked to test the nasal strips. People could reserve a ‘room’ via an app on the Facebook page and there were a few beds available for passersby.
The online dating platform Pepper.nl started a collaboration with Bagels & Beans to help the love a little. By pressing the button JustCoffee, new members of Pepper.nl can go on a mini-date at Bagels & Beans worth € 10,= per person. At one of the 54 Bagels & Beans locations singles can meet each other and see if it really clicks into real life. This collaboration stimulates a first date and it gives a nice interpretation of the JustCoffee button.
‘I do in Choo’. The Boston Harbor Hotel started a partnership with the luxury shoe brand ‘Jimmy Choo’. Brides who book their wedding at the Boston Harbor Hotel may select a statement pair of bridal shoes at the Jimmy Choo boutique in Boston for this special day. This wedding offer is unique and the goal is to make the wedding at the Boston Harbor Hotel elegant, memorable and fun. The promotion is only for brides who book their wedding by December 31, 2013 hosted on a date of January 1, 2014 – March 31, 2014 and on Fridays and Sundays April 1, 2014 – December 28, 2014.
More than 1 billion people don’t have access to safe drinking water and more than 2.5 billion to adequate sanitation, making billions of people around the world vulnerable to disease. To help these people, Coca Cola started a pilot from the project EKOCENTER™ in South Africa, in collaboration with DEKA R&D and other partners. EKOCENTER™ is a small kiosk made of containers and offers clean and safe drinking water to the local population. The kiosk also offers other services like wireless communications, electricity, vaccination storage and more. The goals is to open around 1,500 to 2,000 EKOCENTERS™ in 2015 in Africa, Asia, Latin America and North America to provide clean and safe drinking water to developing countries. The EKOCENTERS or ‘Downtown in a box’ provided with the Slingshot water purification systems will be managed by local women entrepreneurs.
During the opening of the Restaurant week Leiden on November 7, top chef René Redzepi will present his new book ‘A work in Progress‘. René Redzepi wrote down all the occurrences of his restaurant NOMA which resulted in the book ‘A work in Progress’: Notes of Food, Cooking and Creativity. The book consists of three parts: a diary, a recipe book and a photo book. The book contains never before seen photos taken by René Redzepi and his team. It will give readers a peek behind the scenes of the restaurant. During the meeting on November 7, various restaurants in Leiden will serve culinary delights and guests will receive a copy of the new book. You can be present for € 100,=, this includes a signed copy of the book. Check the website of Leidslekkers for the program.
Giving people a chance to taste the dishes from Four Seasons Hotels and Resorts, the hotel chain has introduced the FS Taste Truck. Since 16 September, the food truck drives to eight destinations in three states, from Palo alto, California to Santa Fe, New Mexico. During the tour the nearest Four Seasons Hotel will take over the FS Taste Truck and serves dishes inspired by the city visiting. The food truck will be parked for one week in each location at the Four Seasons Hotel there, hosting a series of events. The FS Taste Truck can be followed via #FSTasteTruck on Twitter, Instagram and Facebook.
It pays to work together. In the Netherlands we see more and more restaurant- and hotelowners looking for ways to work together. In April we spotted a pop-up restaurant by two-star chef Edwin Vinke from the south of Holland in Buitenplaats Amerongen. On October the 27th (fully booked) and November 24th SchultnHues&Friends will provide Amsterdam with their Lazy Sunday, a combination of good music and culinary delights. Normally their Lazy Sunday is held in Zutphen where their restaurant is located. Peter Gast of restaurant ‘t Schulten Hues will work with André Gerrits (‘het Amsterdammertje’ in Loenen a/d Vecht / one Michelin star) and DJ Hans Stroeve to provide a swinging and succulent Lazy Sunday Afternoon, in the famous Café Americain on the Leidseplein. For us who live in the West of Holland a fun way to get acquainted with the cooking of Peter Gast without having to drive the 2 hours to Zutphen.
Share your food photos online and share actual food with those children who need it. Feedie, a new free app, aims to channel all the food ínstagrammers’ toward a common goal. After a restaurant guest uploads a photo on Feedie and shares it on his or hers social networks (Google+, Foursquare, Facebook or Twitter), participating restaurants donate money to The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal to extremely poor school children. The app has been launched officially on October 9 at The Lunchbox Fund’s annual gala. Quite some restaurants in New York are participating, including Del Posto, The Spotted Pig and La Esquina. Feedie says on their website that they are already working international.
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that read more
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A year after the ‘Take a look at Brussels‘ campaign, SNCF launches the ‘Europe is just next door’-campaign. Bystanders could virtually step into another city through a digital door. From Milan they were entertained by a mime artist, in Brussels a drawer made a portrait, in Barcelona a hip-hop crew was present to dance with, from Geneva you were joined by a couple in a boat and in Stuttgart you virtually rode a bike with a few locals. Watch the video.
Cheese brand Castello opened a pop-up store in New Babylon, The Hague. The pop-up store will be open for three months a culinary cheese experience. Consumers can taste forty kinds of cheese with matching wines. The goal is to surprise consumers and to come in contact with the consumers to get their opinion. Chef cook Joop Braakhekke opened the pop-up store and demonstrated the culinary possibilities with Castello. Soon the Castello pop-up store will open in cities like London, Berlin and New York.
A power nap can help to reduce stress and increase productivity. At the Royal Bank Plaza in Toronto Breathe Right, make of nasal strips to breathe better, set up a pop-up pod hotel. Working people were invited to take a free nap for 20 minutes and were asked to test the nasal strips. People could reserve a ‘room’ via an app on the Facebook page and there were a few beds available for passersby.
The online dating platform Pepper.nl started a collaboration with Bagels & Beans to help the love a little. By pressing the button JustCoffee, new members of Pepper.nl can go on a mini-date at Bagels & Beans worth € 10,= per person. At one of the 54 Bagels & Beans locations singles can meet each other and see if it really clicks into real life. This collaboration stimulates a first date and it gives a nice interpretation of the JustCoffee button.
‘I do in Choo’. The Boston Harbor Hotel started a partnership with the luxury shoe brand ‘Jimmy Choo’. Brides who book their wedding at the Boston Harbor Hotel may select a statement pair of bridal shoes at the Jimmy Choo boutique in Boston for this special day. This wedding offer is unique and the goal is to make the wedding at the Boston Harbor Hotel elegant, memorable and fun. The promotion is only for brides who book their wedding by December 31, 2013 hosted on a date of January 1, 2014 – March 31, 2014 and on Fridays and Sundays April 1, 2014 – December 28, 2014.
More than 1 billion people don’t have access to safe drinking water and more than 2.5 billion to adequate sanitation, making billions of people around the world vulnerable to disease. To help these people, Coca Cola started a pilot from the project EKOCENTER™ in South Africa, in collaboration with DEKA R&D and other partners. EKOCENTER™ is a small kiosk made of containers and offers clean and safe drinking water to the local population. The kiosk also offers other services like wireless communications, electricity, vaccination storage and more. The goals is to open around 1,500 to 2,000 EKOCENTERS™ in 2015 in Africa, Asia, Latin America and North America to provide clean and safe drinking water to developing countries. The EKOCENTERS or ‘Downtown in a box’ provided with the Slingshot water purification systems will be managed by local women entrepreneurs.
During the opening of the Restaurant week Leiden on November 7, top chef René Redzepi will present his new book ‘A work in Progress‘. René Redzepi wrote down all the occurrences of his restaurant NOMA which resulted in the book ‘A work in Progress’: Notes of Food, Cooking and Creativity. The book consists of three parts: a diary, a recipe book and a photo book. The book contains never before seen photos taken by René Redzepi and his team. It will give readers a peek behind the scenes of the restaurant. During the meeting on November 7, various restaurants in Leiden will serve culinary delights and guests will receive a copy of the new book. You can be present for € 100,=, this includes a signed copy of the book. Check the website of Leidslekkers for the program.
Giving people a chance to taste the dishes from Four Seasons Hotels and Resorts, the hotel chain has introduced the FS Taste Truck. Since 16 September, the food truck drives to eight destinations in three states, from Palo alto, California to Santa Fe, New Mexico. During the tour the nearest Four Seasons Hotel will take over the FS Taste Truck and serves dishes inspired by the city visiting. The food truck will be parked for one week in each location at the Four Seasons Hotel there, hosting a series of events. The FS Taste Truck can be followed via #FSTasteTruck on Twitter, Instagram and Facebook.
It pays to work together. In the Netherlands we see more and more restaurant- and hotelowners looking for ways to work together. In April we spotted a pop-up restaurant by two-star chef Edwin Vinke from the south of Holland in Buitenplaats Amerongen. On October the 27th (fully booked) and November 24th SchultnHues&Friends will provide Amsterdam with their Lazy Sunday, a combination of good music and culinary delights. Normally their Lazy Sunday is held in Zutphen where their restaurant is located. Peter Gast of restaurant ‘t Schulten Hues will work with André Gerrits (‘het Amsterdammertje’ in Loenen a/d Vecht / one Michelin star) and DJ Hans Stroeve to provide a swinging and succulent Lazy Sunday Afternoon, in the famous Café Americain on the Leidseplein. For us who live in the West of Holland a fun way to get acquainted with the cooking of Peter Gast without having to drive the 2 hours to Zutphen.
Share your food photos online and share actual food with those children who need it. Feedie, a new free app, aims to channel all the food ínstagrammers’ toward a common goal. After a restaurant guest uploads a photo on Feedie and shares it on his or hers social networks (Google+, Foursquare, Facebook or Twitter), participating restaurants donate money to The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal to extremely poor school children. The app has been launched officially on October 9 at The Lunchbox Fund’s annual gala. Quite some restaurants in New York are participating, including Del Posto, The Spotted Pig and La Esquina. Feedie says on their website that they are already working international.
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