Pepsi creates exciting bus stop

25-3-2014

Pepsi has put an interactive screen in a bus stop. It looks like a see-through glass wall, but that’s virtual. Unsuspecting people that are waiting in the bus stop experience bizarre moments with virtual aliens and tigers. Watch the video.

Pop-up restaurant champagne and gastronomy

21-3-2014

  • Moët & Chandon Chef Yannick Alléno

Moët & Chandon unveils pop-up restaurant LE & in collaboration with Chef Yannick Alléno. The pop-up restaurant will open its doors at L’Orangerie in Epernay, on Moët & Chandon’s estate in France’s Champagne region from June 9 – July 9 2014. At LE &, guests are brought together around the table to experience the perfection of vintage champagne & visionary gastronomy; the culinary talent of Chef Yannick Alléno & the craftsmanship of Moët & Chandon Chef de Cave Benoît Gouez. Yannick Alléno crafted his delicious recipes to highlight the distinct flavors and subtleties of the Moët Impérial, the Moët Rosé Impérial and the Moët Nectar Impérial. Pre-booking starts in mid-April.

Slurping and munching during the movie

20-3-2014

When visiting the cinema you are not looking for sounds like slurping, munching or chatting. Therefore, Coca Cola and Saatchi & Saatchi Denmark created a funny promotion with a group moviegoers in Copenhagen. To make them clear how annoying it can be when others making noise during the movie.

Food parties instead of tupperware

20-3-2014

#Throwback Thursday. We started in August 2007 with horecatrends.com / hospitalitytrends.eu. In September 2007 we’ve spotted My Secret Kitchen in the UK. They sold their (food) products through a kind of Tupperware parties. My Secret Kitchen still exists and their motto remains the same; Host a tasting; Our dream is that, throughout the country, My Secret Kitchen will inspire friends to gather together and have a great time tasting. #isstillagoodidea

Flemish hospitality at snack wall

19-3-2014

To advertise Flanders as a tourist destination in The Netherlands, several typical Flemish delicacies came from the Dutch FEBO snack wall . Visitors treated with a flair of Flemish hospitality as well. See the video for the promotion campaign.

Flemish hospitality at snack wall

19-3-2014

To advertise Flanders as a tourist destination in The Netherlands, several typical Flemish delicacies came from the Dutch FEBO snack wall . Visitors treated with a flair of Flemish hospitality as well. See the video for the promotion campaign.

Pilot to prevent wasted goat meat successful

19-3-2014

  • Pilot bokjesvlees

Patron Sicco Gerlsma of restaurant Tandjong Priok in Arum presented the results of a pilot against the waste of newborn young goats on 14 March. Before, young goats were wasted because they had no economic value. Through a regional approach involving a goat farmer, butcher and restaurants consumers can enjoy the goat meat in various dishes and prevent unnecessary waste and animal suffering.

Parachute delivery after mobile payment

18-3-2014

David McDonald and Adam Grant wanted to serve sandwiches from the 7th floor of a building, one of the reasons was the lack of affordable retail spaces on street level. They chose to use parachutes and started the Jafflechute company. The customers have to pay via a smartphone and can pick-up their order at a mark near the building.

New style ice cream parlor Luciano

17-3-2014

  • Luciano1
  • lucianos2

Ice cream parlor Luciano in Wassenaar, the Netherlands, reopened its doors on March 7 after a major refurbishment. The ice cream parlor of Master gelato maker Luc Block and his wife Angelique is five times larger and has a new style. The interior is peaceful with a white and concrete look and two large walls are decorated with art works of designer Marijntje Teeuwen. The ice cream parlor has an espresso bar and a large ice cream laboratory. Inspiration for the new style was gained from ice cream parlors in eight Italian cities. Luciano was Ice cream parlor of the year in 2006 and 2012 and is also nominated this year.

New authentic style for fries shop Bram Ladage

14-3-2014

  • Bram Ladage opening1
  • Bram Ladage opening2
  • Bram Ladage opening3
  • Bram Ladage opening4
  • Bram Ladage opening5

Fries shop Bram Ladage has opened a new location in Rijswijk, the Netherlands. This was also the start of the new formula style of the famous Dutch fries shop chain. A style that matches the method and the story of Bram Ladage. Bram Ladage emphazises the origin, authenticity and the story of the potato from the ground to the fresh fries. However, the current stores didn’t radiate that feeling yet. No snack bar, cafeteria or fast food restaurant, but the new formula style radiates where Bram Ladage stands for: traditional, authentic and pure. A shop where they do something great with potato’s.

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