Start organic campaign
10-1-2014
Giovanni van Bronckhorst will kickoff the national campaign ‘Start organic’ on Monday, January 13. The campaign has been running since January 2 to January19 and stimulates people to buy healthy, natural and organic food. For each biological product bought, people get a sticker and with a full card (7 stickers) they can win various prizes such as a weekend in an organic Bed and Breakfast. For each full card sent, the organic sector will give ten pieces of fresh organic fruit, vegetables or potatoes to the children of the Giovanni van Bronckhorst Foundation.
Sushi with weed
9-1-2014
To celebrate the legalization of recreational marijuana in Colorado, the mini sushi chain ‘Hapa Sushi’ has introduced a special weed-food pairing menu to show guests that weed goes well with sushi. Sashimi that is normally served with wasabi is now served with a platinum cookie made of marijuana. In 2009 the sushi restaurant and TDA Boulder made a campaign to encourage smokers to come eat sushi to satisfy their munchies.
Opening eighth Four Seasons hotel in China
7-1-2014
Between the 74th and 98th floor of the Guangzhou IFC building in China the Four Seasons Hotel Guangzhou opened with 344 luxe rooms. It is the eighth hotel by Four Seasons in China, were this number stands for prosperity and wealth. The presidential suite on the 97th floor has a stunning 336m2 living area. See the video for an impression.
Dance more Drink slow with Armin van Buuren
6-1-2014
In 2006 Heineken launched the campaign ‘Enjoy Heineken Responsibly’ for responsible drinking. Today Heineken launched the ‘Dance more drink slow’ campaign as part of ‘Enjoy Heineken Responsibly’. The famous Dutch DJ Armin van Buuren wrote the track ‘Save My Night’ for the campaign and is the ambassador and protagonist in the video above. The importance of the campaign is to show responsible drinking in an inspiring way. The video will be showed in all countries where Heineken is sold.
Open happiness with Coca Cola
6-1-2014
Coca Cola stands for ‘Open Happiness’ and there is no better time to open happiness than Christmas. But first you need something to wrap a gift with and therefore Coca Cola placed billboards with free wrapping paper in various shopping centers in Belgium during December. Coca Cola and the Belgium creative agency Duval Guillaume have developed the billboard together with Clear Channel.
Noodle brand introduces hangover taxi service
3-1-2014
In the month of December, the English noodle brand ‘Kabuto Noodles’ has launched the service ‘Kab-U-To Work’ in London. Party goers with a hangover could use the ‘Kab-U-To Work’ service to go to the office. The passengers were picked up by taxi and got a bucket of hot Kabuto noodle soup, fresh orange juice and a bag with sunglasses, aspirin and mints. The driver played relaxing music during the drive to the office. After the great success in London, Kabuto Noodles plans to offer the service also at other places.
Offline dinner
2-1-2014
This article is only available in Dutch.
A wrapped metro
2-1-2014
Creative agency Sisaprod has surprised passengers of metro line 8 in Paris. With fuschia wrapping paper and tape, they have covered every surface on the inside of the metro. The metro was one big gift inside. With this action, the agency has gained a lot of publicity on Social Media.
Collaboration Carlton Oasis and Intratuin
30-12-2013
The Carlton Oasis in Spijkenisse (The Netherlands) works together with Intratuin in Rhoon and Rhoon Groenprojecten BV to decorate the hotel in Winter atmospheres. The hotel buys its Christmas and buffet decorations from the local garden center, that decorates the lobby as a return of favor.
Happy holidays
24-12-2013
We wish you all the best for the holidays.
Best wishes from Laura Stoter, Marjolein van Spronsen and Armand Sol of the Van Spronsen & Partners Group.
