Caribou Coffee launched an interesting marketing campaign in collaboration with agency Colle + McVoy to promote the newest coffee blend. In the shopping mall ‘Mall of America’ in Minnesota a huge Pinterest board was set up with pictures of the coffee process. Passersby could take photos of the gigantic Pinterest board (with attributes) with their smartphone. The passerby could upload the photos with the hashtag #caribouinspires on Twitter and Instagram.
Cinema on location is getting more and more populair. Recently we’ve spotted the hot tub cinema’s in Amsterdam, in April the movie ‘Lost in Translation’ is screened at the nhow hotel in Rotterdam. On 18 and 19 April guests can drink a Suntory whisky during the movie just like the main character Bob Harris.
Mario Ridder (De Zwethheul**), Erik van Loo (Parkheuvel**), Fred Mustert (Restaurant Fred**) and François Geurds (FG Restaurant**) have joined forces in Rotterdam. The coming months guests can enjoy one course from a complete 4-course dinner in every restaurant. This way visitors can lunch or dine in all four restaurants at once and get an introduction of all chefs. The tour order changes every month. To make a reservation, see www.4×010.nl. The tour is offered from March to June for lunch and dinner on Tuesday, Wednesday and Thursday. On Fridays only the lunch is available.
Michelin starred restaurant One in Roermond (the Netherlands) will organize a ‘Dinner and Movie’ night every Tuesday night as of March 11. During these nights a dinner is combined with a food movie at ECI Cultuurfabriek, in the month March it will be the documentary ‘Spinning Plates’ about three American top restaurants. Before the movie the restaurant serves a three- or four-course dinner and afterwards guests can have a drink at the bar.
Novotel Maastricht introduced a new meeting concept. The hotel offered the traditional meeting arrangements, but changed it into a modular manner. There aren’t fixed packages any more, but the guests can compose their own package and everything can be combined. Each room has playful elements. And for more creative inspiration during a meeting, the guests can play table tennis or table football or get a short massage. Novotel Maastricht provides customization for each guest with a personal approach.
Philips demonstrated its new ‘indoor-GPS-system’ for retail during the EuroShop (Düsseldorf 16-20 February). A special app analyzes the light signals of the store and the system provides location-based information to the customer. The lighting communicates with the app and sends offers and additional information to the customer. The customer can easily find the way via his smartphone or tablet through the store. Retailers can equip points of sales with specific information. Philips is testing the system in a number of retail stores. Download the infographic.
J&B Rare whiskey goes back to its roots and has released 25 tattooed limited edition bottles. The bottles are coated with a latex skin, so they could be tattooed just like a human skin. Tattoo artist Sébastien Mathieu tattooed the bottles and it took him about 20 hours per bottle. The tattooed bottles are available in Paris at Publicis Drugstore and L’éclaireur rue Herold.
Airline Virgin America has launched a new social network app, the ‘Here On Biz’ app. The app connects people on the plane or at the airport through their LinkedIn, Facebook or Twitter. Travelers can make contact with people on the same flight or another Virgin America flight, people at the airport or with people at their destination. The airline wants to reinvent the flying experience for their customers and the app is part of the campaign.
Consumers often do not know where their food comes from. Cisse Trading Co, a company that focuses on Fairtrade chocolate bakes and drinks, gives consumers the opportunity to send a message to the farmers. There is a QR-code at the packaging of the food that can be scanned by the customer. The consumer is linked to the Facebook page where they can leave a message to the farmers. So there is more transparency and it creates a connection between the farmer and the consumer who buys their products.
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Caribou Coffee launched an interesting marketing campaign in collaboration with agency Colle + McVoy to promote the newest coffee blend. In the shopping mall ‘Mall of America’ in Minnesota a huge Pinterest board was set up with pictures of the coffee process. Passersby could take photos of the gigantic Pinterest board (with attributes) with their smartphone. The passerby could upload the photos with the hashtag #caribouinspires on Twitter and Instagram.
Cinema on location is getting more and more populair. Recently we’ve spotted the hot tub cinema’s in Amsterdam, in April the movie ‘Lost in Translation’ is screened at the nhow hotel in Rotterdam. On 18 and 19 April guests can drink a Suntory whisky during the movie just like the main character Bob Harris.
Mario Ridder (De Zwethheul**), Erik van Loo (Parkheuvel**), Fred Mustert (Restaurant Fred**) and François Geurds (FG Restaurant**) have joined forces in Rotterdam. The coming months guests can enjoy one course from a complete 4-course dinner in every restaurant. This way visitors can lunch or dine in all four restaurants at once and get an introduction of all chefs. The tour order changes every month. To make a reservation, see www.4×010.nl. The tour is offered from March to June for lunch and dinner on Tuesday, Wednesday and Thursday. On Fridays only the lunch is available.
Michelin starred restaurant One in Roermond (the Netherlands) will organize a ‘Dinner and Movie’ night every Tuesday night as of March 11. During these nights a dinner is combined with a food movie at ECI Cultuurfabriek, in the month March it will be the documentary ‘Spinning Plates’ about three American top restaurants. Before the movie the restaurant serves a three- or four-course dinner and afterwards guests can have a drink at the bar.
This article is only available in Dutch.
Novotel Maastricht introduced a new meeting concept. The hotel offered the traditional meeting arrangements, but changed it into a modular manner. There aren’t fixed packages any more, but the guests can compose their own package and everything can be combined. Each room has playful elements. And for more creative inspiration during a meeting, the guests can play table tennis or table football or get a short massage. Novotel Maastricht provides customization for each guest with a personal approach.
Philips demonstrated its new ‘indoor-GPS-system’ for retail during the EuroShop (Düsseldorf 16-20 February). A special app analyzes the light signals of the store and the system provides location-based information to the customer. The lighting communicates with the app and sends offers and additional information to the customer. The customer can easily find the way via his smartphone or tablet through the store. Retailers can equip points of sales with specific information. Philips is testing the system in a number of retail stores. Download the infographic.
J&B Rare whiskey goes back to its roots and has released 25 tattooed limited edition bottles. The bottles are coated with a latex skin, so they could be tattooed just like a human skin. Tattoo artist Sébastien Mathieu tattooed the bottles and it took him about 20 hours per bottle. The tattooed bottles are available in Paris at Publicis Drugstore and L’éclaireur rue Herold.
Airline Virgin America has launched a new social network app, the ‘Here On Biz’ app. The app connects people on the plane or at the airport through their LinkedIn, Facebook or Twitter. Travelers can make contact with people on the same flight or another Virgin America flight, people at the airport or with people at their destination. The airline wants to reinvent the flying experience for their customers and the app is part of the campaign.
Consumers often do not know where their food comes from. Cisse Trading Co, a company that focuses on Fairtrade chocolate bakes and drinks, gives consumers the opportunity to send a message to the farmers. There is a QR-code at the packaging of the food that can be scanned by the customer. The consumer is linked to the Facebook page where they can leave a message to the farmers. So there is more transparency and it creates a connection between the farmer and the consumer who buys their products.
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