Inspiration from the World Cup
2-6-2014
We wish you lots of fun with the World Cup. No idea if you are going to see all the games (or even could watch them) but if you work in a restaurant, the chances are that you are going to miss a few games. Perhaps you can surprise your guests with a dish like the Roca brothers (from El Celler de Can Roca, Girona) made several years ago, pay attention to the detail of the Ipod with the run-up to a goal by Lionel Messi while eating dessert.
Do you make a special dish for the World Cup? Let us know and if it’s original we do put it on horecatrends.
Create your own favorite taste with Pepsi
1-6-2014
Be your own mixologist with the Pepsi Spire. Add up to three flavor shots to customize your Cola or Mountain Dew drink. You can choose from cherry, vanilla, strawberry, lemon and lime. At this moment the Pepsi Spire is only available in the USA but soon worldwide. The Pepsi Spire lineup currently includes three models, each designed to meet a specific set of foodservice customer needs.
Gin and tonic pop-up bar Brussels
28-5-2014
Gin brand Bombay Sapphire and tonic producer Fever-Tree will open a gin & tonic pop-up bar from 29 May to 5 July. The finest gin & tonic combinations will be served. The pop-up bar opens in ‘Les Jardins de Bagatelle’, the inspiring gardens in the center of Brussels. A select group of Brussels artists have been asked to make their own Signature Gin & Tonic inspired by the classic gin & tonic. On 5 June Michelin star chef Bart de Pooter and Oscar-winning artist Stéphane Halleux will show their Signature Gin & Tonic and on 18 June culinary artist Laurence Soetens and fashion guru Didier Vervaeren will introduce theirs.
De Golfbaan in beeld
27-5-2014
This article is only available in Dutch.
Gin and Tonic Collection
27-5-2014
During the opening of the Gin & Tonic season at restaurant Mercat on 19 May, Mister Cocktail launched its new product concept ‘Gin & Tonic Collection’. Nowadays there are many types of gins and tonics and it is unclear which combinations are possible. The Gin & Tonic Collection consists of nice gins and six different matching tonics and gives a good overview of the different styles gins and matching tonics. The collection consists of handcrafted, small batch, copper distilled gins and 100% natural tonic water. The Gin & Tonic Collection gives the consumer a ‘perfect serve’ recommendation.
McDonald’s simple graphic illustrations campaign
26-5-2014
In August 2013 we’ve spotted the brand-free advertising of TBWA Paris for McDonald’s. The campaign consisted of various close-up images of popular McDonald’s products without branding. The latest campaign of TBWA Paris for McDonald’s consists out of simple graphic illustrations of McDonald’s products. The items Big Mac, cheeseburger, fries, Sunday, chicken nuggets and filet-o-fish are expressed in a simple illustration without text but only the small ‘M’. The simple and colored graphic illustrations are set against a white background, so they are immediately recognizable.
Roy Choi cooks with the Google Glass on
20-5-2014
The possibilities with the Google Glass are endless now Google also wants to strike the culinary world. The portable computer in the shape of glasses are not yet available in stores but are tested by several people, like Roy Choi. The Korean-American chef is the founder of the Korean taco food truck Kogi BBQ in Los Angeles. During the national holiday of Ireland ‘St. Patrick’s Day’, Google launched a promotional film of Roy Choi cooking a burrito with the Google Glass on. He is searching for the recipe, cooks the dish, calls his mother and his cooking is also filmed. The Google Glass is not only useful for a chef to find recipes and multitask but consumers literally get a look through the eyes of a chef cook like the video above shows.
Pay the restaurant bill with Instagram photo
19-5-2014
Frozen food producer ‘Birds Eye’ found out that around 52% of the people take pictures of their meals. This gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and share it on Instagram with the hashtag #BirdsEyeInspirations. This promotion is part of the digital campaign to promote their new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens in Soho, London this week and will pop-up in Manchester and Leeds in June.
No reseach Most Welcoming City 2014
15-5-2014
This year will be no research for the Most Welcoming City of the Netherlands. This article is only available in Dutch.
Big Bang Broccoli
14-5-2014
Broccoli has now its own advertising in the Netherlands. The Big Bang Broccoli campaign is launched by FoodGuerrilla, supported by Greenport NHN, Frugiventa, ZLTO and The Greenery. The goal of the campaign is to address that only 5% of the Dutch consumers eat enough vegetables and fruit. The broccoli season will be opened on 31 May and fresh Dutch broccoli will be auctioned at central locations in Amsterdam in collaboration with Dutch growers. From 31 May to 11 June FoodGuerrilla will organize surprising guerrilla campaigns like a broccoli pop-up diner in the ‘Geef café’ or sampling at railway stations. The campaign ends with the presentation of the Golden Broccoli, a price for a farmer/grower in the Netherlands that uses the smartest marketing possibilities to sell his broccoli.
