Gin and Tonic Collection
27-5-2014
During the opening of the Gin & Tonic season at restaurant Mercat on 19 May, Mister Cocktail launched its new product concept ‘Gin & Tonic Collection’. Nowadays there are many types of gins and tonics and it is unclear which combinations are possible. The Gin & Tonic Collection consists of nice gins and six different matching tonics and gives a good overview of the different styles gins and matching tonics. The collection consists of handcrafted, small batch, copper distilled gins and 100% natural tonic water. The Gin & Tonic Collection gives the consumer a ‘perfect serve’ recommendation.
McDonald’s simple graphic illustrations campaign
26-5-2014
In August 2013 we’ve spotted the brand-free advertising of TBWA Paris for McDonald’s. The campaign consisted of various close-up images of popular McDonald’s products without branding. The latest campaign of TBWA Paris for McDonald’s consists out of simple graphic illustrations of McDonald’s products. The items Big Mac, cheeseburger, fries, Sunday, chicken nuggets and filet-o-fish are expressed in a simple illustration without text but only the small ‘M’. The simple and colored graphic illustrations are set against a white background, so they are immediately recognizable.
Roy Choi cooks with the Google Glass on
20-5-2014
The possibilities with the Google Glass are endless now Google also wants to strike the culinary world. The portable computer in the shape of glasses are not yet available in stores but are tested by several people, like Roy Choi. The Korean-American chef is the founder of the Korean taco food truck Kogi BBQ in Los Angeles. During the national holiday of Ireland ‘St. Patrick’s Day’, Google launched a promotional film of Roy Choi cooking a burrito with the Google Glass on. He is searching for the recipe, cooks the dish, calls his mother and his cooking is also filmed. The Google Glass is not only useful for a chef to find recipes and multitask but consumers literally get a look through the eyes of a chef cook like the video above shows.
Pay the restaurant bill with Instagram photo
19-5-2014
Frozen food producer ‘Birds Eye’ found out that around 52% of the people take pictures of their meals. This gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and share it on Instagram with the hashtag #BirdsEyeInspirations. This promotion is part of the digital campaign to promote their new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens in Soho, London this week and will pop-up in Manchester and Leeds in June.
No reseach Most Welcoming City 2014
15-5-2014
This year will be no research for the Most Welcoming City of the Netherlands. This article is only available in Dutch.
Big Bang Broccoli
14-5-2014
Broccoli has now its own advertising in the Netherlands. The Big Bang Broccoli campaign is launched by FoodGuerrilla, supported by Greenport NHN, Frugiventa, ZLTO and The Greenery. The goal of the campaign is to address that only 5% of the Dutch consumers eat enough vegetables and fruit. The broccoli season will be opened on 31 May and fresh Dutch broccoli will be auctioned at central locations in Amsterdam in collaboration with Dutch growers. From 31 May to 11 June FoodGuerrilla will organize surprising guerrilla campaigns like a broccoli pop-up diner in the ‘Geef café’ or sampling at railway stations. The campaign ends with the presentation of the Golden Broccoli, a price for a farmer/grower in the Netherlands that uses the smartest marketing possibilities to sell his broccoli.
Drink Tube
13-5-2014
More and more guests asking for cocktails? And no inspiration? Look at the youtube channel ‘Drinks Tube‘ from Jamie Oliver and Bacardi.
Temporary tattoo with recipe
12-5-2014
Roll up your sleeves and put these tattoos on your forearm! Italian designers Marina Cinciripini and Sarah Richiuse came up with the new concept ‘I Tradizionali’: a temporary tattoo with a recipe. These labels with recipes can be pasted on the forearm and explain the recipe step-by-step. You will always have the recipe at hand. There are a few sets with different themes, each with four recipes, you can already order a set with recipes via the crowdfunding website Eppela.
FG BBQ Champ
9-5-2014
Star chef François Geurds is looking for the best barbecue master of the Netherlands and organizes a barbecue contest on the terrace of FG Food Labs on 3 August. Ten amateur cooks will compete with each other and they will cook out of a mystery-box on the Big Green Egg (barbecue) for ten guests. These guests will also judge the dishes without knowing who prepared the dish. The winner can call himself FG BBQ Champ for one year and will receive the Big Green Egg.
Barbecue Bible
8-5-2014
Perhaps the sun doesn’t shine today, but you can already buy this book in preparation for the summer! Cookware and household manufacturers ‘Tramonitina’ and advertising agency ‘JWT Brazil’ have created a book that turns everyone into a ‘barbecue master’. The book is full of useful tips and some pages can be used as a tool. For example, there are pages that can be used as charcoal, firelighters, salt and pepper, grinder and even as an apron. The book was released in March and sent to a number of barbecue chefs, a simpler variant is sold at some bookstores in Brazil. We want to be able to buy a book like this in the Netherlands!
photo by Ming Chao
photo by Ming Chao
photo by Ming Chao
photo by Ming Chao
